Katherine Maxwell Email & Phone Number

United Kingdom

Remote

Remote

• Knowledge Management Design, Implementation & Evolution: Developed first new structure after 3 months, for a rapid growth global team, using primarily SharePoint, Salesforce, Jira and Smartsheet.Progressive evolution facilitated through regular communication including feedback requests from users,cross-department collaboration, and an established review process per program• Team Training & Collateral Improvement: Creation of supporting training and SOPs have been key forpromoting program usage and regionally standardising practice, particularly for better sales and accountactivity as well as onboarding. Capitalizing on SMEs to develop material on SharePoint and Zunos has helped inform prioritization to address knowledge gaps. This improved collateral accessibility and transparency has increased communication speed companywide and inspired model replication in other departments• Project Tracking: High-level project management of 40+ simultaneous projects using Microsoft Planner for timeline planning and workload reporting. Regular stakeholder engagement and rapport building feeds progress reports to senior leadership and ensures timely metrics can be presented using Salesforce, PowerPoint, Power BI and Excel • Marketing & Events Management: Internal team meeting co-ordination (Ghent, Boston, Milan, Madrid, &Turkey) including cost analysis, full agenda, guest speakers, accommodation, and catering for +/- 40employees. Similar external event support with Marketing team for additional HCO honorarium tracking,collateral development, and outreach for +/-250 guests (US & EMEA locations)• General Team Support: PI & researcher identification using GlobalData, personalised Salesforcedashboards created, senior leadership support (e.g. working closely with the Chief Networks Officer toformalize and implement new projects considering ROI), confident remote working globally, factoring in timezones and travel for efficient planning, comms & execution

Remote

• Negotiating quotes and membership deliverables for invoicing using Xero• Developing close relationships with members to maximise their benefits• Seeking and onboarding new members• CRM activity using digital systems like Capsule and Wordpress• Outreach within the life science network - from large corporations to NHS health boards to small MedTech start-ups & solo innovators• Attending various industry events and representing MediWales, whether as a delegate or exhibitor• Assisting events and business development activity

Cardiff, United Kingdom / Remote

• Leading organisation and management of annual renowned welsh life science events, such as UK HealthTech, Welsh Innovation Awards Dinner and MediWales Connects, for over 300 people, virtually (2020) and physically (2018 & 2019)• Familiar running regular collaborative events (digital and physical) in sectors such as Pharma, BioTech, MedTech, Patent Services, Finance & Funding, Clinical Trials etc.• Control over multiple events tasks throughout preparation, delivery & follow up – budgeting, design approvals, delegate, speaker, venue & supplier management, reports and feedback collection• Developing close relationships with members and potential members across the life science industry, from large corporations like Sony to NHS health boards to small MedTech start-ups & solo innovators• Management of CRM systems to utilise over 5,000 contacts in the MediWales network effectively• Exhibiting and representing MediWales at life science conferences across the UK• Promoted from Marketing & Events Co-ordinator and Marketing & Events Assistant

39 Harley Street, London

• Clinic & Team Management: Recruitment and contract terminations, activity planning and staffing, training and performance management, flexibility to attend various locations, informing the team about promotional decisions or operational changes• Patient Management: Leading consultations, confident in multichannel communication (virtual/physical), managing complaints or queries throughout customer journeys, upselling, implemented digital booking systems and manage patient data capturing• Business Development: Collaborative idea generation, handling COVID impacts, improving online offering, helping successfully launch 2 new clinics during the pandemic, stakeholder outreach and analysis (influencers, competitors, target consumers etc.), streamlining services to capitalise on strengths & facilitate growth, improved validity and stakeholder respect of the clinic (registered with SaveFace, created virtual consent forms, increased data security, privacy policies, CQC etc.)• External business relationship management: Co-ordinating promotional plans with external outlets like Groupon and Wowcher, planning SEO strategy with web developers, discussing product promotion and integration with complimentary brands, managing clinic room rentals• Product & Online Management: Placing and tracking orders, monitoring sales, running promotions based on online data analytics, updating the website continuously improving user experience• Marketing & Communications: Multichannel marketing (e.g. email, text, social media), experienced using Canva for original designs, writing blogs & posts considering customer interest, trends and advertising restrictions within healthcare, improved social media engagement +37% in 2020 by updating content, removing bot followers, researching algorithms, adding location tagging, alt-text, encouraging influencers, personalised client outreach etc • Promoted from Marketing Executive and Research & Business Development Manager

Guildford, United Kingdom

Guildford, Surrey

- Marketing - web and social media design and implementation- Events Planning - monthly events, collaborations, organisation and management- Business Development - partnerships, collaborations, influencer outreach etc.- Product Development - idea generation and design for the Carbon Blush Botanicals Range

Guildford, United Kingdom

Marketing, product and design work within the medical aesthetics industry. Working within a friendly and holistic clinic that aims to aid people’s mental and physical wellbeing through a variety of treatments tailored for each individual.The role allows room for suggesting new treatments, marketing and advertising ideas, as well as product design and events co ordination. Recently I have created a new drink called the ‘The Blush Blend’ and have been working on its marketing and distribution prior to its imminent release. I also assist in day to day client activities and support the other roles in the business.

Guildford, United Kingdom

• Efficient preparation and monitoring based on accurately predicted customer numbers in order to reduce restaurant wastage while meeting customer requirements• Responsibility to close down restaurant including tasks such as cashing up tills, restocking goods, setting up utensils for breakfast service and locking up• Confident responding to customer needs/questions (e.g. dietary requirements)• Leading a team in events tasks for 300+ customers (e.g. distributing jobs effectively)

Farnham

• Reliable for attendance to shifts at different locations and different times, and doing what is asked (e.g. listening to the team leaders’ orders)• Following orders in varying work environments by adapting to their management and service style (e.g. Pub [more causal and relaxed] VS Wedding [formal] food service)

Coventry And Warwickshire

• Adaptable in unexpected situations based around a scripted party (e.g. children running around independently when they should be interacting in the circle or game)• Proactive in engaging both parents and children to ensure enjoyment (e.g. making sure all children feel equally involved so parents will feel happy to leave them in our care)• Confident and comfortable in performing roles required within the job (e.g. open to playing new characters both leading and assisting roles)

Warwick

• Managed all social media content, using Hootsuite to draft a minimum of 3 posts a day in order to reach the target of 5 new followers a day• Enhancing popularity/awareness of AAW by looking into audience insights and finding relevant and appealing articles e.g. Help with ‘Mindfulness’

Bsc, Business Management And Marketing, First Class Honours

Activities and Societies: Surrey Surf Club (Social Sec - 2017/18) Surrey Dance Squad Surrey Tennis Society BandSocModules include.

Master Of Business Administration - Mba, Healthcare Management, Merit

Dissertation Title: Using clinics in London (UK) to explore the impact of different leadership styles on job satisfaction & productivity.

Gcse And A-Level

A – Levels English (A*) Physical Education (B) Drama (A*) AS Level Biology (B) GCSE’s 11 subjects, grades A*- B including Maths (A).