Katherine Mcbeth (She/Her/They) Email & Phone Number

Chicago, Illinois, United States

As a content coordinator, my primary responsibilities include building exceptional website pages for our clients using WordPress and Drupal systems and helping clients understand their CMS and how to best manage, optimize, and create content for their websites. However, my role also encompasses a range of responsibilities, including:-Entering content according to Orbit's SEO and conversion best practices. -Conducting browser and functionality testing to ensure the accuracy of blocks and design elements before a website launch.-Optimizing client content and copyediting as needed.

Salem, Oregon, United States

As the Content Specialist for the marketing team with Trustwell, my responsibilities cover writing, editing, and managing most of the content shared across websites, including blogs, website pages, downloads, and more. Within a few weeks of hire, the team at ESHA had just acquired FoodLogiQ and were in the process of rebranding. I picked up writing and editing content for both website's blogs, performed a major SEO audit of both website's content, and made the occasional SEO updates to webpage content, downloadable content, and more. I also began monitoring and auditing SEO performance and setting targets for growth and improved ranking. Eventually we began working on the new Trustwell brand website and related content, including rebranding downloadable content, combining blogs, and combining products into a unified message across the new website.Within my first year some of my major achievements included: - Our first branded report: The State of Food Traceability in 2023.- Performing detailed content and SEO analysis of FoodLogiQ and ESHA webpages and blogs to determine top performing content, organic SEO improvements, and archive old content to trim what would be carried over onto our new Trustwell blog.- Writing over 30 pages of SEO-rich website copy in preparation for the launch of our new website: Trustwell.com.- Managing content across blogs, and managing content creation from contracted writers and marketing partners to ensure brand alignment and high quality content.- Outreach and interviewing of thought leaders for content creation (including case studies, reports, and customer stories) before the hiring of our Customer Marketing owner.- Combining product messaging across website pages, industries, and use cases for the Trustwell.com website.

Remote

As a member of the content marketing team with Pega, my work focuses on the intelligent automation side of Pega's powerful low-code platform. I work cross-functionally with other marketers and thought leaders to ideate, create, write/ghostwrite, and edit content pieces based on a variety of topics related to the Pega Platform. I've written blogs, case studies, business briefs, and more, and I use my SEO experience to create exact-match headers, titles, and optimized anchor text. Lastly, I've expanded my SEO knowledge by diving into optimizing video content for webpages and the Pega Youtube channel.

Portland, Oregon Metropolitan Area

As the content specialists, I managed, wrote, and search engine optimized website content and sales material, including developing original blog posts, resources, guides, landing pages, press releases, social media and event promotions, and FAQs. I audited the existing catalog of blog posts and resources and collaborated with the team to redesign and relaunch our TOFU and MOFU email campaigns. I also developed, outlined, and wrote over a dozen long-form, optimized customer guides for Medicare compliance, industry tips, and other outpatient rehab therapy topics, based on competitor and keyword research. I also expanded our content funnels across the site through “hub and spoke” downloadable and printable resources for our clients. I worked closely with the brand manager to develop long-term strategies for content and website optimization. When needed, I also partnered with other marketers and the sales team to develop sales proposals, ghost-write press releases and executive summaries, and develop other sales collateral, such as one-pagers and FAQs.

Eagle, Id

While at Intuit, I developed multiple strategies and programs for our customers and improved SEO performance for TSheets (now QB Time) and QuickBooks products. In March through May 2020, I iterated alongside our copywriter team to rapidly develop and launch content for two micro-sites within QuickBooks focused on small businesses aid during the COVID-19 crisis. Our team created the first (Small Business Help Center) within 24 hours, and the second (Paycheck Protection Program) within 48 hours, and created over 80 pieces of content in the following three months. Topics I covered included helping small businesses adapt during uncertainty, information on the SBA's PPP, relief and assistance programs during COVID-19, and more. Additionally, I wrote and updated SEO-driven content for TSheets and the QuickBooks Resource Center. Content topics included time management techniques, accounting, small business financial support, and remote work. Content was created or updated based on keyword research and close partnership with our internal SEO team. Late 2019, I partnered with the TSheets email team to create a detailed process that integrates content and design to speed up campaign creation. I worked closely with the email team to create content for key campaigns focused on first-time users, customer retention, and win-back series for TSheets and QuickBooks Online Payroll. Empathy for our audience and customers is at the core of my work. Typically, content creation is focused on SEO elements as well as audience research. This involves intermixing searcher behavior (keyword research) and intent with an authoritative approach to any subject-matter, often interviewing or quoting experts in the field. The final product is a piece that helps identify a customer problem and lead them through to a solution.

Boise, Idaho Area

"Dealing With It" is a podcast about rolling with the punches. From grief and loss, to mental health and chronic illness—whatever you're facing in life, Matt and Trish are interested in hearing about it and sharing your story. As the (self-appointed) social media manager, I facilitated the management and design of the logo and social media material for the podcast Dealing With It on a variety of online platforms. I created all the marketing material for Facebook, Instagram, and Twitter and ran the team's Gmail account. When the podcast first launched, I also spread the RSS feed across various online platforms and collaborated with the team to create the logo and brand design.

Boise, Id

I wrote and created original content to be published on online blogs and journals, with particular focus on the SEO impact it would create for our clients. I provided relevant and engaging articles focused on a variety of professional and personal interests including: online education, business, marketing, writing, social justice, and the power of the millennial generation. Throughout my time with P1P, my primary goal was to produce truly informative content for blog readers across the globe, while still impacting the search rankings of the clients I served. My duties as a content writer ranged from contacting, collaborating, and creating original content for blogs, online journals, and magazines based on expertise. Additionally, I worked on providing exceptional onsite content for our clients that P1P could then use as linkable content for our campaigns. SEO focus was primarily on keyword optimization, keyword search volume, audience identification, and building strong internal linking structures; as well as other KPIs. My most prominent publications included Fortune Magazine, the Muse, Quiet Revolution, and the Hootsuite Blog. For onsite content, my clients included Fiscal Tiger (fiscaltiger.com), Maryville University online, and Trip (trip.com), among others.

Boise, Idaho Area

Coordinated events for the store during a 3 month transition between previous coordinator and owner. During that time as events coordinator specialized in networking with other local businesses and organizations to create and market original cooperative events in the downtown area. Created original content for all social media outlets - Facebook, Tumblr, Instagram, and Twitter - and professionally represented the store in all communication with customers, authors, publicists, and organizations. Wrote and released all press releases, radio underwritings, and event details on public outlets. Managed and delegated tasks relating to events, and successfully executed events in the store or when doing off-site sales. When not working on events, other responsibilities included cashiering, handselling books to customers, opening and closing duties, and maintaining the appearance of the bookstore. On a weekly basis, met with coworkers for creativity and conflict resolution exercises, and focused on experiences that promoted character and skill growth.

Boise, Idaho Area

Maintained sales and organization of the Music and Movie department. Primary customer service provider in the department and responsible for helping locate items and cashiering. Recommended items for customers based on their interests and maintained a customer service oriented environment. Replenished stock on the shelves with inventory and sent items back to the distributor when requested. Also ensured prices were current and dusted the department as needed.

Boise, Idaho Area

Provided primary contact for customer returns and special orders. Maintained a high level of excellent customer service and met all sales goals required by the position. Cash handling and cleanliness were essential to the job, and was occasionally called on to use a multi-lined telephone system in the operator’s office. Other responsibilities included tracking and placing special orders for customers, guiding customers throughout the store, and selling government hunting-fishing licenses through the Fish and Game kiosk.

Boise, Idaho Area

Responsible for managing the store and its associates when the primary manager was absent. Successfully managed daily tasks and met all sales and inventory goals required. Assisted customers and provided excellent customer service. Trained new associates and a new manager in the region on store procedures as well as effective customer service and sales techniques. Other responsibilities included opening and closing the store, managing the register, and managing product disposition.

Bachelor Of Arts (B.A.), French Language And Literature, 2.95

Achieved a double major in French and Anthropology. Graduated with a Bachelor of Arts in Spring 2013.

Bachelor Of Arts (B.A.), Anthropology, 2.95