Katherine Moldes, Msm Email & Phone Number

Miami, Fl, Us

-Developed and managed Paid Social and Google Ads campaigns using best practices for account structure. -Conducted competitive keyword research, and implemented adequate organization for ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions.-Analyzed matched search queries to discover new keyword ideas and decrease irrelevant ones-Created and improved existing Google Ads campaigns to enhance performance, aligning with Google's best… Show more -Developed and managed Paid Social and Google Ads campaigns using best practices for account structure. -Conducted competitive keyword research, and implemented adequate organization for ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions.-Analyzed matched search queries to discover new keyword ideas and decrease irrelevant ones-Created and improved existing Google Ads campaigns to enhance performance, aligning with Google's best practices with additional experience in Facebook and Instagram Ads. -Consulted with clients to understand their challenges, goals, unique selling propositions, and market positions. -Managed expectations, created custom strategies, and used Google Ads Editor for efficient campaign adjustments.-Optimized bids, ad copy, and landing pages for multiple client accounts, to enhance conversions and Quality Scores.-Executed A/B split testing to identify high-performing ad variations and optimize for better engagement and conversion rates.-managed budget pacing to optimize conversions.-Analyzed visitor behavior with Google Analytics to refine paid campaigns and organic search strategies.-Performed competitive analysis with SEMRush to develop keyword-focused content. -Advised clients on landing page optimization, funnel strategies, content creation, link-building, and email marketing.-Conducted website audits and built SEO-optimized websites, ensuring best practices like proper title tags, H1 tags, meta descriptions, keyword density, alt text, and optimized response codes.- Generated impactful written and visual content for digital advertisements, driving higher engagement and click-through rates (CTR). Show less

• Led and optimized PPC campaigns across Google Shopping, Amazon, and Meta, achieving significant improvements in ad performance and ROI. • Developed and executed innovative marketing strategies, including SEO, content creation, and paid social advertising, to enhance brand presence. • Managed end-to-end digital marketing efforts, focusing on optimizing campaigns, landing pages, and ad creatives to boost conversions. • Directed product photography and content production… Show more • Led and optimized PPC campaigns across Google Shopping, Amazon, and Meta, achieving significant improvements in ad performance and ROI. • Developed and executed innovative marketing strategies, including SEO, content creation, and paid social advertising, to enhance brand presence. • Managed end-to-end digital marketing efforts, focusing on optimizing campaigns, landing pages, and ad creatives to boost conversions. • Directed product photography and content production, ensuring compelling visuals and consistent branding across 35+ product listings. • Utilized data-driven insights to refine advertising strategies, enhance Quality Scores, and drive engagement. • Represented the company at trade shows and events, generating high-quality B2B and B2C leads through effective networking and presentation. • Designed and decorated event booths with impactful marketing materials, significantly increasing brand visibility and customer interaction. Show less

• Developed and implemented comprehensive marketing strategies, leveraging SEO, PPC, and content marketing to drive engagement and growth. • Created and optimized keyword-focused blogs and visual assets, enhancing customer engagement and conversion rates. • Led a dynamic marketing team to execute successful campaigns, optimizing performance and achieving significant business growth. • Executed targeted Meta ad campaigns, including lookalike audiences, resulting in increased clicks… Show more • Developed and implemented comprehensive marketing strategies, leveraging SEO, PPC, and content marketing to drive engagement and growth. • Created and optimized keyword-focused blogs and visual assets, enhancing customer engagement and conversion rates. • Led a dynamic marketing team to execute successful campaigns, optimizing performance and achieving significant business growth. • Executed targeted Meta ad campaigns, including lookalike audiences, resulting in increased clicks and cost-efficiency. • Applied advanced market research techniques to understand customer trends, refine strategies, and boost brand visibility. • Enhanced email marketing and customer loyalty programs, using data insights to design effective conversion strategies. • Managed digital communications across various channels, integrating SEO and PPC tactics to drive impact results. Show less

Miami, Florida, United States

• Designed and developed engaging websites and landing pages, enhancing brand coherence and online presence. • Managed and optimized Google and Facebook Ads campaigns to drive lead generation and increase visibility. • Conducted A/B testing to refine ad strategies and improve user engagement. • Crafted strategic marketing campaigns using insights from market data and industry trends. • Implemented diverse marketing tactics such as press releases and white papers to strengthen… Show more • Designed and developed engaging websites and landing pages, enhancing brand coherence and online presence. • Managed and optimized Google and Facebook Ads campaigns to drive lead generation and increase visibility. • Conducted A/B testing to refine ad strategies and improve user engagement. • Crafted strategic marketing campaigns using insights from market data and industry trends. • Implemented diverse marketing tactics such as press releases and white papers to strengthen brand positioning. • Collaborated with cross-functional teams to align marketing strategies with business goals and drive impactful results. • Utilized performance analysis to continuously improve ad effectiveness and achieve campaign objectives. Show less

Miami Florida

Master'S Degree, Masters Of Science In Marketing, 3.8

Activities and Societies: Graduating December 2017, Deans List

Bachelor Of Science (B.S.), Biology, General, 3.4 Gpa Overall, 3.6 Gpa Upper Devision

Activities and Societies: Alpha Epsilon Delta , Pre-Dental Society, Deans List

Education record

Activities and Societies: PPC Specialist & Analyst Field of Study: PPC, SEO, Email Marketing, Google Ads, Facebook Ads

Jewelry Design With Rhino Gold, Tdm Solutions Certification

Gemology, Gemology, 4.0

I am working on my Graduate Gemologist Degree.