Hello, my name is Katherine.I am a Digital Marketer specializing in PPC and Paid Ads, with a strong background in Search Engine Marketing (SEM), Search Engine Optimization (SEO), and data-driven strategies. I have hands-on experience managing ad campaigns on platforms like Facebook Ads and Google Ads, focusing on strategic keyword management, proper account structuring, and achieving KPIs to optimize performance.In addition to PPC, I’ve worked across various marketing disciplines throughout the years, including but not limited to branding, content creation, email marketing, web design (HTML/CSS), and digital communications. I’m proficient with a range of SaaS tools, including Google Analytics/GA4 and SEMrush, which I leverage to gather insights and drive successful campaigns. I also have experience in product photography and am skilled in design software such as Photoshop and Illustrator.I hold a Master of Science in Marketing and a Bachelor’s Degree in Biological Sciences from Florida International University (FIU). My research-oriented background equips me with strong analytical skills, which I apply to optimizing ad performance and marketing strategies.I am passionate about personal development and building strong relationships, leading with empathy and clear communication. I am always eager to learn and grow in this dynamic field of digital marketing.Languages:Fluent: English & SpanishBeginner Conversational: Portuguese
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Marketing ManagerRocín MediaMiami, Fl, Us -
Ppc Specialist & Digital Marketing ConsultingFreelance Nov 2023 - Present-Developed and managed Paid Social and Google Ads campaigns using best practices for account structure. -Conducted competitive keyword research, and implemented adequate organization for ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions.-Analyzed matched search queries to discover new keyword ideas and decrease irrelevant ones-Created and improved existing Google Ads campaigns to enhance performance, aligning with Google's best… Show more -Developed and managed Paid Social and Google Ads campaigns using best practices for account structure. -Conducted competitive keyword research, and implemented adequate organization for ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions.-Analyzed matched search queries to discover new keyword ideas and decrease irrelevant ones-Created and improved existing Google Ads campaigns to enhance performance, aligning with Google's best practices with additional experience in Facebook and Instagram Ads. -Consulted with clients to understand their challenges, goals, unique selling propositions, and market positions. -Managed expectations, created custom strategies, and used Google Ads Editor for efficient campaign adjustments.-Optimized bids, ad copy, and landing pages for multiple client accounts, to enhance conversions and Quality Scores.-Executed A/B split testing to identify high-performing ad variations and optimize for better engagement and conversion rates.-managed budget pacing to optimize conversions.-Analyzed visitor behavior with Google Analytics to refine paid campaigns and organic search strategies.-Performed competitive analysis with SEMRush to develop keyword-focused content. -Advised clients on landing page optimization, funnel strategies, content creation, link-building, and email marketing.-Conducted website audits and built SEO-optimized websites, ensuring best practices like proper title tags, H1 tags, meta descriptions, keyword density, alt text, and optimized response codes.- Generated impactful written and visual content for digital advertisements, driving higher engagement and click-through rates (CTR). Show less
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Business Development & Marketing ManagerMaxie Squad, Llc 2020 - 2023• Led and optimized PPC campaigns across Google Shopping, Amazon, and Meta, achieving significant improvements in ad performance and ROI. • Developed and executed innovative marketing strategies, including SEO, content creation, and paid social advertising, to enhance brand presence. • Managed end-to-end digital marketing efforts, focusing on optimizing campaigns, landing pages, and ad creatives to boost conversions. • Directed product photography and content production… Show more • Led and optimized PPC campaigns across Google Shopping, Amazon, and Meta, achieving significant improvements in ad performance and ROI. • Developed and executed innovative marketing strategies, including SEO, content creation, and paid social advertising, to enhance brand presence. • Managed end-to-end digital marketing efforts, focusing on optimizing campaigns, landing pages, and ad creatives to boost conversions. • Directed product photography and content production, ensuring compelling visuals and consistent branding across 35+ product listings. • Utilized data-driven insights to refine advertising strategies, enhance Quality Scores, and drive engagement. • Represented the company at trade shows and events, generating high-quality B2B and B2C leads through effective networking and presentation. • Designed and decorated event booths with impactful marketing materials, significantly increasing brand visibility and customer interaction. Show less -
Digital Marketing & Communications SpecialistZenta Pets 2019 - 2021• Developed and implemented comprehensive marketing strategies, leveraging SEO, PPC, and content marketing to drive engagement and growth. • Created and optimized keyword-focused blogs and visual assets, enhancing customer engagement and conversion rates. • Led a dynamic marketing team to execute successful campaigns, optimizing performance and achieving significant business growth. • Executed targeted Meta ad campaigns, including lookalike audiences, resulting in increased clicks… Show more • Developed and implemented comprehensive marketing strategies, leveraging SEO, PPC, and content marketing to drive engagement and growth. • Created and optimized keyword-focused blogs and visual assets, enhancing customer engagement and conversion rates. • Led a dynamic marketing team to execute successful campaigns, optimizing performance and achieving significant business growth. • Executed targeted Meta ad campaigns, including lookalike audiences, resulting in increased clicks and cost-efficiency. • Applied advanced market research techniques to understand customer trends, refine strategies, and boost brand visibility. • Enhanced email marketing and customer loyalty programs, using data insights to design effective conversion strategies. • Managed digital communications across various channels, integrating SEO and PPC tactics to drive impact results. Show less -
Digital Marketing ManagerUpper Logistics 2018 - 2019Miami, Florida, United States• Designed and developed engaging websites and landing pages, enhancing brand coherence and online presence. • Managed and optimized Google and Facebook Ads campaigns to drive lead generation and increase visibility. • Conducted A/B testing to refine ad strategies and improve user engagement. • Crafted strategic marketing campaigns using insights from market data and industry trends. • Implemented diverse marketing tactics such as press releases and white papers to strengthen… Show more • Designed and developed engaging websites and landing pages, enhancing brand coherence and online presence. • Managed and optimized Google and Facebook Ads campaigns to drive lead generation and increase visibility. • Conducted A/B testing to refine ad strategies and improve user engagement. • Crafted strategic marketing campaigns using insights from market data and industry trends. • Implemented diverse marketing tactics such as press releases and white papers to strengthen brand positioning. • Collaborated with cross-functional teams to align marketing strategies with business goals and drive impactful results. • Utilized performance analysis to continuously improve ad effectiveness and achieve campaign objectives. Show less -
Gemologist Appraiser, Digital Strategist, Marketing CoordinatorHits Jewelry Miami Aug 2017 - Aug 2018 -
Digital Marketing InternResort Homes Of Florida Aug 2017 - Jan 2018Miami Florida
Katherine Moldes, Msm Education Details
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3.4 Gpa Overall, 3.6 Gpa Upper Devision -
Digital Marketing Career Blueprint -
Rhino Gold/ Tdm SolutionsTdm Solutions Certification
Frequently Asked Questions about Katherine Moldes, Msm
What company does Katherine Moldes, Msm work for?
Katherine Moldes, Msm works for Rocín Media
What is Katherine Moldes, Msm's role at the current company?
Katherine Moldes, Msm's current role is Marketing Manager.
What schools did Katherine Moldes, Msm attend?
Katherine Moldes, Msm attended Florida International University - College Of Business, Florida International University, Digital Marketing Career Blueprint, Rhino Gold/ Tdm Solutions, Gemological Institute Of America-New York.
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