Katherine Baker Email & Phone Number

Austin, Texas, Us

• Develop and implement comprehensive social media strategies for a diverse portfolio of clients, ranging from startups to established businesses such as Nike, Skittles, Dreamworks, CashApp, What Do You Meme, Vacation Sunscreen, and JAJA Tequila • Create and curate engaging content across multiple platforms, including TikTok, Instagram, Facebook, Twitch, Twitter, LinkedIn, and Pinterest• Manage and optimize social media advertising campaigns to increase reach, engagement, and conversions• Monitor social media trends and competitor activities to identify opportunities for growth and improvement• Analyze key performance metrics, such as reach, engagement, click-through rates, and conversion rates, and provide data-driven insights and recommendations to clients• Collaborate closely with clients to understand their brand identity, goals, and target audience, ensuring alignment with social media efforts• Implement influencer marketing strategies to expand brand reach and credibility• Stay up-to-date with industry changes and algorithm updates to adapt strategies accordingly• Proactively organize and run all team calls regarding brand partnerships and deal flow • Created and approved over 500 Brand & Talent SOWs• Worked with finance team and to make sure client invoice are created, payment terms are set and process is in place for payment

• Campaign Coordination & Execution • Coordinate our influencer campaigns from start to finish • Establish line of communication between talent and brand partner• Create a content calendar to stay organized - when are posts due for approval, go-live dates, etc. • Build rapport with our talent • Communicate with talent on an almost daily basis - check in on a professional and personal level, maintain and grow relationships, share content ideas, etc. • Build rapport with our brand and media partners • Keep organized CRM of all brand and media partners that we have worked with • Send thank you cards after campaigns, gentle check-ins, holiday cards, etc. • Provide day-to-day assistance with company finances - work closely with accountant • Send invoices, track accounts receivables, follow up on payment from clients

Metzingen, Baden-Württemberg, De

• Assisted in the planning and execution of high-profile fashion events such as Grammy’s, Tony’s, Oscars, movie premieres, including fashion runway shows, product launches, and press conferences• Supported the PR team in creating press releases, media kits, and promotional materials• Maintained media contact lists and databases, ensuring accurate and up-to-date information• Coordinated logistics for events, including venue selection, vendor management, and guest list coordination• Assisted with on-site event management, ensuring smooth operations and addressing guest needs• Conducted market research and competitive analysis to identify PR opportunities and trends in the fashion industry• Collaborated with the social media team to promote events and engage with celebrities, influencers, and fashion bloggers• Contributed to post-event evaluations, collecting feedback and metrics for analysis• Organize all Editorial and VIP Send outs of runway collection for runway and high-profile events

London, Gb

• Plan, organize, and execute a wide range of events, including fundraising galas, community outreach programs, volunteer appreciation events, and educational workshops• Collaborate with cross-functional teams to define event objectives, budgets, and timelines, ensuring alignment with the organization's mission and values• Conduct site visits, negotiate contracts with venues and vendors, and manage all logistical aspects of events, including transportation, catering, and audiovisual requirements• Develop and maintain event budgets, tracking expenses, and ensuring cost-effective solutions while maximizing fundraising potential• Create event marketing materials, such as invitations, and social media content, to promote events and engage the community• Coordinate volunteer recruitment, training, and scheduling to ensure seamless event operations• Oversee event registration processes and attendee management, utilizing software tools to streamline RSVPs and payments• Manage post-event evaluations and surveys, gathering feedback to improve future events and measure success• Manage operations, including scheduling, vendor management, submitting invoices and tracking payments• Cultivate and maintain relationships with donors, sponsors, and community partners to secure support and resources for events• Ensure compliance with all legal and regulatory requirements related to non-profit events• Assisted in the following charities and nonprofits such as: Management Leaders for Tomorrow, PowerMyLearning, Parsons School of Design -71st Parsons Benefit, myFace Gala 2019, Nomi Network Annual Gala 2019, Seeds of Peace -Spring

New York, New York, Us

• Collaborate with Product Development to promote new styles in Blue Cherry to begin the attributing and merchandising process for each season for DVF and MFO divisions (all categories)• Collaborate with Product Development to promote/attribute styles for accessories, licensed product and collaboration products• Enter UPC information and catalog information to ensure logistics and sales can process styles for DVF, MFO, and licensing products• Own item maintenance changes and production memo. Work with Sales, Retail, PD and Production to action any changes that occur to a product throughout the season. • Support Sales and Merchandising during Market to ensure that Line sheets are timely and accurate, that prices are entered on time and that any changes are updated in the systems.• Create boards by category and silhouette at sketch phase and proto phase to help edit and assort the line • Coordinate samples with PR team, marketing team, and domestic/international sales team through market and post market• Answer any questions related to product for marketing, customer service, PR, sales, and buying • Create picture packs throughout season for best sellers, worst sellers, top booked styles, etc. to help analyze the business and anticipate future product needs • Assist with chasing product for missed opportunities, new trends, fill OTB to quickly react to new business needs • Assist with creating competitive analysis decks to understand the marketplace

New York, New York, Us

• Assist with compiling selling, inventory, and shipping data for weekly reporting• Attend and participate in weekly business meetings• Create seasonal buy books for stores• Prepare monthly store feedback recap sheet and compile information received• Complete seasonal competitive analysis• Assist with buy preparation by compiling LY best seller’s line sheets with images and selling data• Assist during market by preparing line sheets, look books, and helping set up and maintain the showroom• Communicate with stores necessary as directed

New York, New York, Us

• Provided the ultimate customized service be satisfying whims, fulfilling needs, and predicting the desires of our members• Communicating the arrival and destination of our members within the club via email, phone, and Jonas tracking system• Make reservations for the restaurant and suites as well as relaying information to our wellness partners for their reservations• Taking all internal and external phone calls/ emails in a timely manner

Milan , Milan , It

• Assisted in the planning and execution of a variety of events, from pop-ups to Prada’s first fashion runway show in North America• Managed guest lists, RSVPs, and event logistics to ensure smooth operations• Conducted site visits, assisted with vendor coordination, and contributed to event design concepts• Create and update reports for charity, budgets, and competitors• Assist in preparation for monthly store events, pop ups in US and Art Basel events• Maintain tracking reports of competitors, public relations and special events

Philadelphia, Pa, Us

• Promoted to Senior Sales Associate after six months because of exceptional customer service• Stylist for fashion show events and several private parties which increased customer loyalty • Created visuals displays seasonally located around the store to enhance atmosphere• Uphold stores image through standards and service

Philadelphia, Pa, Us

• Promoted to Senior Sales Associate after six months• Stylist for fashion show events and several private parties • Created visuals displays located around the store • Recognized for outstanding customer service

New York , New York , Us

• Assist the sales team in day-to-day operations• As well as help conduct and navigate sales meetings by utilizing various reports• Input purchase orders from buyers• Communicate and work as a team on developing new merchandise for our private-label brands• Allocated merchandise and processed orders for Buyers using Simparel daily• Created and analyzed store best seller reports using Excel to present to Buyers• Created mood boards based on weekly design meetings with Creative Director and Design team

Seattle, Washington, Us

• Recognized to be on the top 25 sellers in the department store • Engaged in high level sale turnovers by an average of 3 to 5 thousand a day• Trained several new hires on POS, store standards, and selling techniques• Build trusting relationships with customers/ clients• Maintain a clean and updated sales floor

• Created visual displays for target consumer• Produced and maintained a positive store image by displaying merchandise strategically• Collaborated with coworkers to contribute to the success of the store• Exceeded store sales goals weekly with interpersonal skills