Katherine Rodriguez Email and Phone Number
Texas, United States
Katherine Rodriguez's Location
Dallas-Fort Worth Metroplex, United States
Katherine Rodriguez's Contact Details
Katherine Rodriguez work email
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Katherine Rodriguez personal email
n/a
About Katherine Rodriguez
Bilingual Marketing/Project Manager professional with over 8 years of experience in marketing communications, advertising, and project management. I thrive on empowering creative solutions through a customer-focused strategy!Skill Areas:✔ Project/Program Management✔ Marketing and Brand Positioning✔ Content Creation and Strategy✔ Digital Advertising✔ Digital and Social Media Marketing✔ Marketing Analytics
Katherine Rodriguez's Current Company Details
Samsung Electronics America
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Marketing Manager
Texas, United States
- Website:
- samsung.com/us
- Employees:
- 10124
Katherine Rodriguez Work Experience Details
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Marketing ManagerSamsung Electronics AmericaTexas, United States
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Campaign Project Manager, Samsung MobileSamsung Electronics America Jun 2022 - Present
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Sr. Program Manager - Transition Services OfficeT-Mobile Aug 2020 - Jan 2021Overland Park, Kansas, United StatesRole: Lead and supervise on-going transition service obligations as it relates to the Boost/DISH divestiture activities.• Provided program-level matrix-management of select transition functions including, but not limited to, IT, supply chain, customer care, finance, digital, product, legal, and omni-channel operations.• Lead the implementation of controls to ensure compliance with transition services agreements set forth by the DOJ, including process/process flows documentation, playbook updates, and operationalization plans revisions.• Supervised on-going intake projects from assessment to delivery, while partnering with functional teams to proactively identify and remedy delivery issues and ensure adherence to SLA’s.• Coordinated adjustments to transition services as services are added, terminated, or modified, including close synchronization with all impacted business lanes as well as back-office finance.• Supported the facilitation of various governance activities, such as the creation and delivery of materials for weekly status meetings, internal/external Steering Committees, as well monthly operations and compliance reviews. -
Project Program Manager IiSprint Jan 2020 - Aug 2020Overland Park, KansasRole: Support integrated marketing initiatives and tactics for Sprint’s Device Financing and Insurance Operations BU. • Partner cross-organizationally and with suppliers, agency, and vendors to execute digital projects and programs.• Provide guidance regarding creative feedback, brand positioning, and implementation of all campaigns and initiatives.• Work with business units to maintain current product line content, promotional campaigns, and web projects.• Assist with PEGA marketing framework to implement strategies and provide cross-channel NBA.• Conduct monthly competitive analysis research to identify growing market trends and maintain competitive advantage.• Support oversight for TSA costing and invoicing activities including data collection, validation, and reconciliation. -
Marketing Intern Iii - Social Media Strategy And Digital CommunicationsSprint May 2019 - Dec 2019Overland Park, KansasRole: Lead paid and organic media strategy for all Device Financing and Insurance tactics, including loyalty and acquisition.• Developed concept briefs for all digital communications projects including web and social media.• Conducted daily reporting for social media marketing campaigns and provided actionable insights to improve KPI’s.• Worked with agency partners to ensure projects are properly executed according to strategy, on time, and on budget. • Delivered social media monitoring and effectiveness reports to stakeholders and senior management.• Assisted in creative production as needed (including graphics, photos, videos).• Contributed bi-weekly blogs to Sprint’s Customer Care forum to increase brand awareness (in English and Spanish).Key Accomplishments:- Led the first-ever device protection social media marketing campaigns (both loyalty & acquisition) targeting the Hispanic base.- Led the lowest cost per conversion social media campaign to date, resulting in a CPC of $3.8.- Implemented organic tactics that resulted in over 6,000 customer acquisitions over a 6-month period.
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Audience Engagement EditorUhcl The Signal Oct 2017 - May 2019Houston, Texas Area• Worked with editors and reporters to create engagement plans and strategies to increase reach and impact for digital projects.• Worked directly with editorial leadership to inform our editorial strategy, based on website performance, social, third-party platforms, and other audience insights.• Developed a calendar-based content marketing strategy to support ongoing projects and new digital initiatives.• Managed the strategy and day-to-day social media presence of all platforms: Facebook, Twitter, Instagram, LinkedIn, and Reddit• Performed ongoing reporting and analytics to identify common readership trends.Key Accomplishments:- Implemented marketing and promotion tactics that led to a 19% increase in Facebooklikes and a 23% increase in website traffic.- Received Gold Crown Medalist Award from the Columbia Scholastic Press Association in 2019.- Received Gold Medalist Award from the Columbia Scholastic Press Association in 2018 -
Bilingual Digital Content ProducerKeye-Tv Jun 2016 - Jun 2017Austin, TexasRole: Lead and support all engagement initiatives and drive strategies to maximize visibility and brand awareness.• Worked directly with editorial leadership to inform our editorial strategy, based on website performance, social, third-party platforms, and other audience insights.• Developed calendar-based content marketing strategy to support ongoing projects and new digital initiatives.• Managed the strategy and day-to-day social media presence of all platforms: Facebook, Twitter, Instagram, and LinkedIn.• Performed ongoing reporting and analytics to identify common readership trends.Key Accomplishments: - Grew Telemundo’s monthly website page views from 32,038 to 207,752 in a 8-month period.- Grew Telemundo’s Facebook likes from 21,482 to 42,227 in a 12-month period.- Received Honorable Mention from the Associated Press Awards in 2016. -
Marketing InternUniversity Of North Texas Jan 2016 - May 2016Denton, TxMarketing Intern/Videographer for the Student Activities Department at the University of North Texas. Responsibilities include:- Shooting with P2 and DSLR Cameras- Non-Linear and Linear editing on Premiere-Pro and After effects- Editing on Photoshop- Develop marketing concepts that will attract the millennial generation- Create videos/promos for University-wide events (e.g. University Day, Earth Fest, Eagle Awards) -
Executive Producer/Reporter - Nttv Spanish NewsNorth Texas Television Aug 2015 - May 2016Denton, TxProduce a weekly 15-minute live newscast. Responsibilities include:- Covered breaking news, developing stories and Local and International news- Wrote news stories targeting the Hispanic Community- Wrote anchor copy, teases and headlines- Oversaw production crews and control room operation -
Spanish Entertainment Host/Executive ProducerNorth Texas Television Jan 2015 - May 2016Denton, Tx- Produced 30-minute entertainment shows for Spanish speaking viewers- Booked locations, experts, and interviewees to be featured on program- Oversaw writing and editing to ensure they follow the show's format- Hosted, pre-recorded 5-minute segments- Conducted interviews live on location covering a range of areas such as travel, fashion, and special events- Maintained a positive work environment where all crew members feel comfortable with their job while respecting deadlines
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Proyecto U (Intern)Univision Communications Inc. Aug 2015 - Dec 2015Dallas/Fort Worth AreaProyecto U is the result of a partnership between the local Univision Station (KUVN 23) in Dallas Fort Worth, University of North Texas and the University of Texas at Arlington. Students rotate through the different positions in the news and production department. Duties included:- Writing compelling stories targeting the millennial generation and the local Hispanic Community- Shooting and editing material to air on the local newscast- Producing the newscast; writing for news, working with crew members and talent, and ensuring participants followed Station guidelines -
Production AssistantUnivision Communications Inc. Jun 2015 - Aug 2015Miami/Fort Lauderdale AreaProduction Assistant for Univision's 4-hour running morning talk show "Despierta America". Duties included:- Assisting producers in pre-production and production on a daily basis- Contacting guests, experts and audience members- Explaining talent segment guidelines and following through to ensure expectations were fulfilled- Ensuring segment elements (props, graphics, set design) were in place for the segment to air- Providing Social Media content for Special Projects and Events (e.g; "Premios Juventud")- On-Camera panel member: discussed topics/concerns relevant to the millennial generation
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Social Media Marketing InternMia Mariu Dec 2014 - May 2015Dallas/Fort Worth AreaMia Mariu is a health and beauty products based in Dallas- Ft. Worth. They sell and distribute all across the United States and Canada. Responsibilities included:- Writing content for Social Media sites with over 30,000 followers- Assisting managers in developing new marketing and promotion strategies- Planning and executing newsletters and calendars for each month
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Segment HostNorth Texas Television Jan 2013 - May 2014Denton TxNorth Texas Television is a local TV station that forecasts in the Dallas-Forth Worth area. NTTV provides a variety of Television shows covering topics such as sports, entertainment, and both Spanish and English news.
Katherine Rodriguez Skills
Television
Public Speaking
Video Production
Microsoft Office
Radio
Customer Service
Social Media Marketing
Storytelling
Social Media
Fully Bilingual English
Video Editing
Microsoft Word
Entertainment Host
Production Planning
Adobe Creative Cloud
Marketing Communications
Final Cut Pro
Film
Camera Operation
Editing
Broadcast
Marketing
Broadcasting
Web Design
Adobe Creative Suite
Katherine Rodriguez Education Details
Frequently Asked Questions about Katherine Rodriguez
What company does Katherine Rodriguez work for?
Katherine Rodriguez works for Samsung Electronics America
What is Katherine Rodriguez's role at the current company?
Katherine Rodriguez's current role is Marketing Manager.
What is Katherine Rodriguez's email address?
Katherine Rodriguez's email address is ka****@****ile.com
What schools did Katherine Rodriguez attend?
Katherine Rodriguez attended University Of Houston-Clear Lake, University Of North Texas.
What are some of Katherine Rodriguez's interests?
Katherine Rodriguez has interest in Social Services, Children, Economic Empowerment, Education, Science And Technology, Arts And Culture.
What skills is Katherine Rodriguez known for?
Katherine Rodriguez has skills like Television, Public Speaking, Video Production, Microsoft Office, Radio, Customer Service, Social Media Marketing, Storytelling, Social Media, Fully Bilingual English, Video Editing, Microsoft Word.
Not the Katherine Rodriguez you were looking for?
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Katherine Rodríguez
Mba Management And Strategic Leadership - B. Sc. Chemical EngineeringGreater Orlando1hotmail.com -
4gwu.edu, gmail.com, dcigroup.com, doordash.com -
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Katherine Rodriguez
Venture Capital | Platform | Marketing Strategy | Community Building | Diversity Equity & Inclusion InitiativesNew York, Ny5fitchratings.com, hotmail.com, pfizer.com, levelupventures.nl, gmail.com3 +573224XXXXXX
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Katherine Rodriguez
Silver Spring, Md4gmail.com, marriott.com, marriott.com, marriott.com3 +121622XXXXX
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