Katherine Roncal Jara Email & Phone Number

Peru

Responsible for the KATIVA brand globally in the 40 countries where it has a presence. Responsible for the annual marketing plan and commercial indicators such as market share, commercial margin by product line and region.

Lima

In charge of the feminine care category, Ladysoft brand. Responsible for profitability (EBITDA), market development strategy, and brand indicators. Management of the media plan from creative concept to implementation, market studies, and monitoring the budget for 360° marketing actions.

Peru

In charge of the snacks category, which involves different business lines (cakes, cookies, candies). Responsible for the profitability and performance of the category. Portfolio optimization, management of the media plan, market studies, and monitoring the budget for marketing actions and the total net profit of the category.

In charge of the panettone category with two brands: Todinno and Costa, in addition to the seasonal portfolio that involves different business lines: cookies, candies, and chocolates. Responsible for profitability and meeting the objectives of each seasonality in terms of SOM, Volume, and Value.

Peru

In charge of the seasonal category, which involves different business lines (cookies, candies, and chocolates). Responsible for profitability and meeting the objectives of each seasonality in terms of SOM, Volume, and Value

In charge of a supermarket account (Cencosud and Tottus). Responsible for profitability and compliance with objectives of the volume channel, SOM and SOVI. Head in charge of trade actions for the channel and the point of sale staff; along with the negotiations of the most important campaigns in the year.

Responsible for brand strategy in KKAA customers: Cinemas / Fast Food / Casual Dinning and Pollerias Chains. Among the main functions: generation of the strategy and annual promotion plans with each of the clients of the modern channel nationwide. Negotiation with KKAA customers. Budget management according to the contract for advertising, exclusivity, promotions, among others.

Responsible for the brand strategy with KKAA clients: Cinemas, Fast Food, Casual Dining, and Chicken Chains. Generation of the strategy and annual promotion plans with each client in the modern channel nationwide. Measurement of brand indicators: SOM, Awareness, SOVI, Brand Love Score.

The main functions include: generating the strategy for all restaurants nationwide. Developing long-term plans for each type of subchannel, with plans to generate frequency, traffic, and awareness with key profitability formats.

Experience in the modern channel and later becoming part of the Provinces - traditional channel team, managing: AASS (supermarkets), markets, and stores. Execution of mass campaigns and promotions across different channels to increase channel profitability

In charge of the categories: chocolate drinks and children's chocolates. Responsible for the execution of BTL activations (on all channels), events, product launches, FFVV training (including travel) - drivers; development of packs and promotions for the AASS of the responsible categories.

Assistant to the person responsible for the Toothbrushes and Mouthwashes category, reporting directly to the Brand Manager. The role involved executing regional campaigns within the country across different channels, including BTL activations, mass campaigns, and the development of materials.

Mba Innovation & Entrepreneur, Business Administration And Management

Master In Marketing Science, Marketing Science, Specialized Sales,

Master In Strategic Marketing, 7Th Place

Product Management, Specialization Program For Executives, 2Th Place

Digital Marketing Specialization, 5To Puesto.

Titulada, Administracion Y Marketing, Decimo Superior