Katherine Roncal Jara Email and Phone Number
Katherine Roncal Jara work email
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Katherine Roncal Jara personal email
Ejecutiva Senior con más de 13 años de experiencia en gestión comercial y marketing. He trabajado con diferentes categorías de productos en canal moderno y tradicional, liderando equipos multifuncionales y proyectos en diferentes empresas líderes en productos de consumo masivo. Apuesto por los nuevos retos y el trabajo con equipos multifuncionales para el logro de resultados exitosos y rentables para la compañía.Información de contacto: Katherine.roncal@gmail.com
Pontificia Universidad Católica Del Perú
View- Website:
- starbrandsgroup.com
- Employees:
- 95
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Business Teacher - Undergraduate SchoolPontificia Universidad Católica Del PerúPeru
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Sr. Global Brand Manager - Mkt CorporativoStarbrands Group Jun 2024 - PresentResponsible for the KATIVA brand globally in the 40 countries where it has a presence. Responsible for the annual marketing plan and commercial indicators such as market share, commercial margin by product line and region. -
Business Teacher - Undergraduate SchoolPontificia Universidad Católica Del Perú Apr 2020 - Present
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Marketing Teacher - Undergraduate SchoolUniversidad Peruana De Ciencias Aplicadas Aug 2013 - PresentLima -
Brand Marketing ManagerSoftys Nov 2022 - Jun 2024In charge of the feminine care category, Ladysoft brand. Responsible for profitability (EBITDA), market development strategy, and brand indicators. Management of the media plan from creative concept to implementation, market studies, and monitoring the budget for 360° marketing actions. -
Category Marketing ManagerGrupo Bimbo Sep 2021 - Aug 2022PeruIn charge of the snacks category, which involves different business lines (cakes, cookies, candies). Responsible for the profitability and performance of the category. Portfolio optimization, management of the media plan, market studies, and monitoring the budget for marketing actions and the total net profit of the category. -
Brand Manager - Seasonal And Panettones CategoryMolitalia S.A. Mar 2020 - Sep 2021In charge of the panettone category with two brands: Todinno and Costa, in addition to the seasonal portfolio that involves different business lines: cookies, candies, and chocolates. Responsible for profitability and meeting the objectives of each seasonality in terms of SOM, Volume, and Value. -
Seasonal Product ManagerMolitalia S.A. Feb 2018 - Mar 2020PeruIn charge of the seasonal category, which involves different business lines (cookies, candies, and chocolates). Responsible for profitability and meeting the objectives of each seasonality in terms of SOM, Volume, and Value
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Key Account Manager - Modern ChannelMolitalia S.A. Feb 2016 - Feb 2018In charge of a supermarket account (Cencosud and Tottus). Responsible for profitability and compliance with objectives of the volume channel, SOM and SOVI. Head in charge of trade actions for the channel and the point of sale staff; along with the negotiations of the most important campaigns in the year.
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Category Specialist - KkaaArca Continental - Lindley Jan 2015 - Feb 2016Responsible for brand strategy in KKAA customers: Cinemas / Fast Food / Casual Dinning and Pollerias Chains. Among the main functions: generation of the strategy and annual promotion plans with each of the clients of the modern channel nationwide. Negotiation with KKAA customers. Budget management according to the contract for advertising, exclusivity, promotions, among others. -
Trade Marketing Specialist - On Premise E Imagen & NocturnoArca Continental - Lindley Aug 2013 - Dec 2014Responsible for the brand strategy with KKAA clients: Cinemas, Fast Food, Casual Dining, and Chicken Chains. Generation of the strategy and annual promotion plans with each client in the modern channel nationwide. Measurement of brand indicators: SOM, Awareness, SOVI, Brand Love Score.
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Analista Senior De Trade Marketing – On PremiseArca Continental - Lindley Jan 2013 - Aug 2013The main functions include: generating the strategy for all restaurants nationwide. Developing long-term plans for each type of subchannel, with plans to generate frequency, traffic, and awareness with key profitability formats.
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Trade Marketing Assistant - Regional ChannelSan Fernando Mar 2011 - Dec 2012Experience in the modern channel and later becoming part of the Provinces - traditional channel team, managing: AASS (supermarkets), markets, and stores. Execution of mass campaigns and promotions across different channels to increase channel profitability -
Trade Marketing Assistant - Modern ChannelSan Fernando Oct 2010 - Mar 2011
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Assistant Marketing ManagerCompañia Nacional De Chocolates De Perú Sa Feb 2010 - Dec 2010In charge of the categories: chocolate drinks and children's chocolates. Responsible for the execution of BTL activations (on all channels), events, product launches, FFVV training (including travel) - drivers; development of packs and promotions for the AASS of the responsible categories. -
Marketing InternColgate Palmolive Nov 2008 - Nov 2009Assistant to the person responsible for the Toothbrushes and Mouthwashes category, reporting directly to the Brand Manager. The role involved executing regional campaigns within the country across different channels, including BTL activations, mass campaigns, and the development of materials.
Katherine Roncal Jara Skills
Katherine Roncal Jara Education Details
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Business Administration And Management -
Marketing Science, Specialized Sales, -
7Th Place -
2Th Place
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5To Puesto.
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Decimo Superior
Frequently Asked Questions about Katherine Roncal Jara
What company does Katherine Roncal Jara work for?
Katherine Roncal Jara works for Pontificia Universidad Católica Del Perú
What is Katherine Roncal Jara's role at the current company?
Katherine Roncal Jara's current role is Business Teacher - Undergraduate School.
What is Katherine Roncal Jara's email address?
Katherine Roncal Jara's email address is ka****@****mbo.com
What schools did Katherine Roncal Jara attend?
Katherine Roncal Jara attended Babson F.w. Olin Graduate School Of Business, Esic: Business & Marketing School, Universidad Esan, Universidad Esan, Universidad Peruana De Ciencias Aplicadas, Universidad Peruana De Ciencias Aplicadas.
What skills is Katherine Roncal Jara known for?
Katherine Roncal Jara has skills like Proactiva, Trade Marketing, Marketing Strategy, Business Strategy, Market Analysis, Spanish, Negotiation, Team Leadership, Strategic Planning, Sap, Business Planning, Customer Insight.
Who are Katherine Roncal Jara's colleagues?
Katherine Roncal Jara's colleagues are Ricardo Guevara Vasquez, Rosse Marie Huamán, Jean Carlos Jimenez Plasencia, Carmen Gutierrez, Ana Salazar, Gianfranco Melendez García, Analia Pigati.
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