Katherine Rowe Email & Phone Number

Austin, Tx, Us

Minneapolis, Us

I lead client strategy and insights delivery to sports and entertainment organizations in major professional and collegiate sports globally. We use state-of-the-art computer vision to provide actionable insights on the composition and behavior of crowds. These insights help drive improvements in ticket sales, increase optimizations to the game day experience, articulate value to sponsors, and help future-proof organizations.

Austin, Tx, Us

Assist MBA, MS Marketing and Business Analytics Masters students (MSM & MSBA), and BBA students interested in pursuing careers in sports and/or strategy in reaching their goals for both internships and full time roles through resume reviews, interview prep, and general career exploration. Work in partnership as an alumni advisor with the leaders of the Business of Sports Institute to develop events and engaging content to support students’ growth. Mentor students working on sports strategy projects with Texas Longhorns Division I teams, including women's basketball and softball, as well as professional sports organizations.

Phoenix, Az, Us

New York, Ny, Us

San Francisco, California, Us

Drive product integration and storytelling across global partnerships in the F1 & OlyPara ecosystems. Lead data and Tableau workstreams across all partners, including building a cross functional team, driving overall strategy, and supporting execution. Develop internal reporting capabilities to support cross functional teams in driving the most ROI from hospitality, marketing, and sales programs related to sports partnerships. Build relationships and collaborate internally and externally to create impact in the sports market globally. Partner with sales teams to drive pipeline and ACV in sports market globally.

San Francisco, California, Us

Managed annual strategic planning process & budget enablement for the Tableau Chief Marketing Officer & marketing organization. Interfaced and collaborated with internal stakeholders, including the marketing executive team, Tableau corporate strategy, finance & employee success business partners, and leaders across the organization to ensure accurate reporting & accountability for OKRs. As a stretch opportunity, advised on the Salesforce data strategy for NBC, Team USA, Team GB, and Team Germany partnerships as part of the 2022 Beijing Winter Olympic and Paralympic Games, and Formula One as part of the Salesforce global partnership.

Foxborough, Massachusetts, Us

Led ticketing analytics strategy & client management for the National Football League and 30 clubs. Worked in partnership with Agile team to manage timely development & remediation of issues arising from several disparate data sources - creating a single source of truth and golden record for fans. Served as key point of contact for partners, such as Ticketmaster, Stubhub, and SeatGeek. Drove efficiencies to for the 2021 season schedule release process from strategy development to execution, reducing hourly investment by over 200%. Prepared ticketing trends for various clubs and the league by analyzing opposing fanbase purchases in specific markets, as well as historical mobile ticketing trends, including scan times, seat locations, and overall fan behaviors. Developed strategy for MMA organization to acquire an average of 1.7M fans per year to database (120% increase from trend). Developed case studies from F1 and international expansion best practices to demonstrate successful strategies for fan acquisition. Built international expansion model for streaming service and fan acquisition by analyzing end to end opportunities - from fighters to market penetration - to drive increased acquisition in key markets.

San Antonio, Texas, Us

Supported and advised 10 MBA students on execution of five projects across innovation, venture capital, community relations, and partnerships for the Chief Executive Officer and various executives at the San Antonio Spurs.

Costa Mesa, California, Us

Built partnership strategy and analysis for the owners of the NBA Summer League. Conducted analysis of current media rights and social media valuations. Made strategic recommendations on ticketing innovation and fan experience for the annual two week event in Las Vegas.

Austin, Tx, Us

Worked in partnership with the Director of Ticketing to analyze customer renewal strategy. Developed renewal journey maps and made recommendations for tenured, recent alumni, and Austin locals to drive meaningful renewal interactions. Developed men’s basketball fan attendance model, using both performance and environmental variables. Made strategic recommendations to the Athletic Director as part of a strategy for the new Moody Arena opening in 2022.

Austin, Tx, Us

Developed case studies for MBA and undergraduate students at the McCombs School of Business for broadcast media rights, the NBA Summer League, Houston Astros, and other relevant course materials. Developed model for tracking commercial and non-action time in sports. Work on broadcast and media analysis in professional men’s sports was published in FiveThirtyEight in January 2020. Managed course strategy and administration for 45 undergraduates and 50 MBA students in partnership with Professor Kirk Goldsberry.

Round Rock, Texas, Us

Analyzed strategy and developed valuation for trial program returns to help organization better understand ROI, unlocking a $23M opportunity.

Austin, Tx, Us

Worked in partnership with the CEO and COO to assist with various needs across the startup as launch approached. Interfaced with public relations and key members of the Round Rock Express (Astros AAA affiliate) to ensure 100% local media coverage and significant positive impact to fan experience.

Arlington, Virginia, Us

Managed planning, operation, and maintenance of sophisticated secure computer network and radio communications systems in support of a 500 person reconnaissance unit deployed to the Republic of Korea. Made strategic recommendations regarding long term plans to senior military officials. Worked in partnership with the Korean Army and other US Army organizations. Led group of 24 direct reports.

Arlington, Virginia, Us

Deputy program manager for sexual assault and harassment initiatives for the 7th Infantry Division, a 15,000 person organization. Developed first case management platform of its kind in the Army to ensure end to end victim care, legal processing, and leader engagement. Worked directly with and made strategic recommendations using data, research, and policy to senior executives, including the commanding general. Engaged and created unique partnerships between local universities and military organizations

Arlington, Virginia, Us

Managed the planning, operating, and repairing of all network and radio communications systems for a 400-person logistics support unit

Arlington, Virginia, Us

Arlington, Virginia, Us

Rear Detachment Commander for a 40 person communications unit providing network communications support to a 200 person organization focused on long range artillery strategy.

Arlington, Virginia, Us

Second in command for a strategic satellite communications and fiber installation unit consisting of 84 soldiers and 180 civilian contractors. Managed communication requirements in support of 30,000 computers users, including the commanding general and his staff.

Worcester, Massachusetts, Us

Nashua, Nh, Us

Master Of Business Administration - Mba

Master Of Legal Studies, Sports Law And Business

Doing Business In Australia/Brand Management

Regenerative Sustainability – From Net Zero To Net Positive

Bachelor Of Arts, Political Science

Arabic