o Responsible for the communication management of brands Buddemeyer (B2B) and Casa Almeida (B2C), ensuring consistency across all channelso Define and monitor the implementation of Digital Marketing strategies, such as content production, video filming and editing, lead segmentation and conversion and sales funnelo Creation and management of 360 commercial and institutional campaigns for Buddemeyer and Casa Almeidao Social ads (Facebook and Instagram), with monitoring and performance analysis alongside with an agencyo Relationship marketing strategies with the target audience through social networks, engagement and perception of brand valueo Strategic relationships and partnerships with influencers for campaignso Video production coordination from briefing until post-productiono Photo studio coordinationo Conducting meetings with supplierso Development of offline actions (partnerships, in-store events) and cooperative campaigns with B2B customerso Production of the Casa Almeida catalog (briefing, graphic design, object production, rental, catering and model contracting, finalization and printing)o Measurement of ROI and KPIs of digital media

o Responsible for the brand’s digital global communicationo Established and developed the H.Stern social media (Brazil and Global) o Created specific content for each social media (Facebook, Instagram, YouTube, Twitter) – copywriting (Portuguese and English), photos, videoso Oversaw the pages and profiles of the brand H.Stern by using Analytics combined with other social media tools (Hootsuite, Airfluencers, Scup, Postgrain)o Created and managed Facebook and Instagram ads targeting engagement and growth of the fan base, increase in sales, collection launches and other specific campaignso Developed the digital communication plan aligned to the other department hubs (Press Relations, Internal Communication) and Marketing sectors (Advertisement, Special Events)o Prepared monthly reports to analyze the performance of the pages and profiles and to identify the best opportunities for optimizationo Wrote scripts, captured images, edited and post-produced videos for the H.Stern digital channelso Coordinated photoshoots for online campaigns o Implemented strategic partnership with digital influencers, as an essential key of the Digital Marketing Actions Plano Wrote and proofread texts for website and e-mail marketingo Conducted meetings with managers of different sectors of the company and the board director to present results, align branding strategies and metrics review

o Oversaw social media channels (Facebook, Twitter, YouTube) to ensure total alignment with the offline strategy and maximize effectiveness of media efforts o Scheduled interviews with guests, organized external and in studio filming o Created and produced interactive content for different platforms o Developed campaigns alongside the Production and the Journalism teamso Wrote scripts, produced, directed and presented TV programs, vignettes and news reports o Produced live broadcasts with external linkso Edited audio and video using Adobe Premiere and Edius softwares

o Elaborated and developed the Internal Communication materials (journal, internal news portal)o Wrote and developed the layout of the periodical newsletter Marketing News, aimed for the sales team o Produced institutional textso Proofread texts of the Vogue H.Stern magazine (annual issues)o Translated English-Portuguese and Portuguese-English texts

o Press and public relations supervised by the Communication Coordinator o Executed and accompanied internal and external audiovisual projects o Produced TV shows, interviews

Development of scripts and co-production of the Unesp Classics (on classical music) and Domingo Musical (on various musical genres), with the responsible producer.