Katherine Schug Email & Phone Number

New York, Ny, Us

The Alan App is a mobile application that connects people with food allergies to one another to share experiences, concerns, and questions. It features a messaging system, emergency feature, and interactive resources• Designed all of the branding, user experience, and visual designs. Served as the UX and UI designer• Coordinated, created, and scheduled content for the website• Hired, trained, and managed analytical and finance teams• Created strategic partnerships with major… Show more The Alan App is a mobile application that connects people with food allergies to one another to share experiences, concerns, and questions. It features a messaging system, emergency feature, and interactive resources• Designed all of the branding, user experience, and visual designs. Served as the UX and UI designer• Coordinated, created, and scheduled content for the website• Hired, trained, and managed analytical and finance teams• Created strategic partnerships with major brands such as That’s It and OWYNand assisted them with branding, advertising, and marketing• Developed creative marketing strategies that included weekly cooking videoson YouTube, an ambassador program, and a mentorship program• Initiated a series of marketing campaigns that increased the number offollowers by 3,000+• Utilized social media and website analytic tools to discover what resonateswith consumers. Increased site traffic by 30% Show less

• Assisted the professor in preparing and maintaining materials and resources • Assisted the professor with lesson preparation and revision • Students were assigned to create a business plan for clients. Facilitated meetings between the students and the client, led discussions, and helped support the smooth running of the meetings •Verified and tracked the attendance of students, reviewed submitted projects and assignments, and assigned grades

• Led a team of 8 in consulting for our client, RCAAS (Rutgers Center for Adult Autism Services)• Focused on improving the marketing, external relations, and operations of a client’s organization• Created social media editorial calendar and strategic online content• Tracked and analyzed social media metrics including likes, followers, and postengagement data• Supervised all connections and functions• Served as liaison between clients and Enactus team

Collaborated with peers and business leaders to develop solutions to issues in the local community. Helped create, design, and implement community projects for RCAAS (Rutgers Center for Adult Autism Services)

Currently responsible for implementing marketing strategies into projects within Rutgers Enactus. As a marketing consultant, my role includes: • Social media marketing • Creating content for Enactus' website • Producing promotional videos • Strategize social media campaigns

• Built and executed social media strategy through competitive research, platform determination, and audience identification• Generated, edited, published, and shared daily content for clients • Contributed to content calendars and strategic posting strategy • Created a GMB (Google My Business) audit for Gabrielli Trucks

Designed an online platform where I provide information, advice, and guidance for teenagers with food allergies • Wrote blog posts and news articles sharing my experiences• Created several videos including a food allergy 'mean tweets' video posted on FARE's social media account• Collaborated with FAACT and FARE and gave presentations at food allergy conferences around the nation• As a representative of Teen FAAB, I spoke on the Teen Panel at FAACT's Teen Conference with… Show more Designed an online platform where I provide information, advice, and guidance for teenagers with food allergies • Wrote blog posts and news articles sharing my experiences• Created several videos including a food allergy 'mean tweets' video posted on FARE's social media account• Collaborated with FAACT and FARE and gave presentations at food allergy conferences around the nation• As a representative of Teen FAAB, I spoke on the Teen Panel at FAACT's Teen Conference with recognized adults such as Kenton Duty and Kendall Hollinger• Presented a Tedx Talk entitled, "Dare to be Different" Show less

As the development intern for JDRF, I assisted with: • The coordination of event logistics• Day-of-event preparation• Communication to event participants, including social, PR, stories and more• Securing in-kind donations, such as auction items and prizes• The development of marketing materials for events• Utilized Excel to help organize monetary transactions

Worked on grant sourcing, reached out to corporate sponsorships, and helped plan for the fundraising events for the semester.• Collaborated with other departments to secure sponsors and donors • Brainstormed fundraiser ideas • Created and maintained local connections within the community

Helped manage social media channels such as Facebook and Instagram. Published posts relating to the company and contributed ideas to many marketing campaigns