Katherine (Kat) Wetzel Email and Phone Number

*Over 90 homes sold, over $31,000,000 in total sales volume*Provide luxury experience with personal staging*Over $6,000,000 sales volume annually with $9,000,000 volume in 2022*President’s Club BRAR, 2020, 2021, 2022*Ruby Award c21, 2020, 2021*Customer Satisfaction Award c21*Fast-paced environment catering to wide variety of clientele*Completed +90 hours of Broker training WV*Completed +140 hours of Broker training VA*Preparing for Associate Broker License *Average price point above regional average*Over 99% sales-to-list price ratio*Partnering with lenders, inspectors, settlement agents, contractors for a seamless transaction*Advising on home repairs and updates to achieve highest sales price and return for clients*Tracking all business expenses to calculate profit and loss statements*Establishing marketing strategies for both business and clients*Data analysis, market analysis, transaction management

*Established High Demand Homes, LLC and trademark*Circle of Honor ERA, 2018, 2019*Rookie of the Year ERA, 2017*Director’s Award BRAR, 2017*Chairman’s Award BRAR, 2018, 2019*Completed +90 hours of Salesperson training WV*Completed +150 hours of Salesperson training VA*Completed annual continuing education, exceeded minimum standards required*Provided luxury experience with personal staging*Tracked all business expenses to calculate profit and loss statements*Established marketing strategies for both business and clients*Data analysis, market analysis, transaction management

*Established new store openings throughout country*Succession planning encouraging internal promotions*Responsible for three store locations, over 50 team members*Ongoing hiring, training, internal auditing*Visual merchandising for optional product sell-through*Partnered with headquarters on product design, customer feedback, product allocations

*Partnered with mall management to acquire vacant space creating installations for branding driving traffic*Provided luxury experience through a relaxed, fun environment*Ongoing product training educating both team and clientele*Succession planning for internal promotions

*Drive sales through excellent floor presence, training and coaching, utilize major marketing skills*Recruiting, talent and people development*Awareness of metrics and KPIs for store standings hourly through YTD*Write weekly schedule for staff of 30+*Hold weekly staff/management meetings, accountability and sales drive*Training new hires: onboarding, sales and product knowledge*Execute weekly handbag and apparel merchandise flow*Maintain brand image through floor standards, fashion guidelines

*Used selling/marketing techniques to ensure optimum sales and reach company goals*Continuously followed-up with associates/managers to ensure complete productivity/training*Ensured resources maximized from loss prevention standpoint*Interviewed and trained associates using company tools*Wrote weekly/monthly schedule for 15 plus staff members, controlled payroll*Recruited, trained and HR paperwork for 80+ staff members for holiday and Black Friday

*Used selling/marketing techniques to ensure optimum sales and reach company goals*Continuously followed-up with associates/managers to ensure complete productivity/training*Ensured resources maximized from Loss Prevention standpoint*Interviewed and trained associates using company tools*Wrote weekly/monthly schedule for 15 plus staff members, controlled payroll*Recruited, trained and HR paperwork for 80+ staff members for holiday and Black Friday

*Responsible for visuals and execution of floor and window displays*Trained associates/managers on company standards, continuous follow-up, fashioned clients*Spearheaded credit campaign, achieved top sales for district*Utilized marketing techniques to increase ADS, UPT and credit sales*Accomplishments: achieved top sales for district two consecutive months and in top two sales for three months; increased credit campaign enrollment by 20%