• Drove strategy for growth partnership programs, including affiliate and influencer, to meet both short-term and long-term customer acquisition goals across OTC and Rx categories, including sexual health, mental health, hair loss, and weight loss• Increased monthly channel investment 1,100% between Q4 2022 and Q4 2024 while maintaining customer acquisition cost efficiencies• Scaled affiliate program through recruitment and strategic investment to drive biggest week ever (16x) and biggest month ever (7x) for first-time assessment submissions• Built and maintained relationships with brand, publisher, and agency partners to execute and optimize CPM, CPC, and CPA campaigns• Led analysis and reporting for channel performance, partnering with marketing analytics on tool development and measurement methodologies to support program needs• Led cross-functional team to support affiliate tracking platform migration, resulting in improved efficiencies with partner recruitment and commission payouts• Managed direct reports; advised and delegated tactical executions for day-to-day program management• Planned and forecasted quarterly program strategies based on multi-million dollar budget, focusing on conversion and engagement opportunities• Partnered with acquisition, product, and integrated marketing teams to highlight insights from campaigns and enhance cross-channel promotion

• Drove strategy for the affiliate program to meet both short-term and long-term customer acquisition goals across OTC and Rx categories, including sexual health, mental health, hair loss, and weight loss• Increased monthly channel investment 500% between Q4 2022 and Q1 2024 while maintaining customer acquisition cost efficiencies• Scaled affiliate program through recruitment and strategic investment to drive biggest week ever (8x) and biggest month ever (3x) for first-time assessment submissions• Launched Hims' card-linked offers program, targeting new customers across multiple bank partners• Built and maintained relationships with publisher and agency partners to execute and optimize CPM, CPC, and CPA campaigns• Led analysis and reporting for channel performance, partnering with marketing analytics on tool development and measurement methodologies to support program needs• Managed direct reports; advised and delegated tactical executions for day-to-day program management• Planned and forecasted quarterly program strategies based on multi-million dollar budget, focusing on conversion and engagement opportunities• Partnered with acquisition, product, and integrated marketing teams to highlight insights from affiliate campaigns and enhance cross-channel promotion

• Created high-quality content for various verticals, channels, clients and audiences• Optimized organic search results by incorporating SEO keywords• Managed content creation and calendar across multiple web and social media platforms• Researched and interviewed sources for additional background and insights• Copy edited content to ensure consistency with style and voiceClients: The Tampa Bay Times, The Independent Florida Alligator, Digiration, MonAlarm LLC, Foundry 119, University of Florida's Department of Mechanical and Aerospace Engineering, AyanaLage.com, iLS networkPersonal Projects: Fifteen (novel), B!tches Be Tripping (travel blog)

• Led delivery of successful online affiliate and influencer marketing programs for Reprise US; drove portfolio revenue growth of +23% YoY in 2022• Owned the strategy and planning lifecycle for quality partner opportunities through development, negotiation, execution, campaign monitoring, reporting and analytics, and evaluation• Identified opportunities and made data-driven recommendations to optimize campaign performance• Forecasted and allocated multi-million dollar budget across various strategies, including paid placements, SEM, activation and incentive campaigns, etc.• Managed direct reports; advised and delegated tactical executions for day-to-day program management• Facilitated cross-functional planning and execution by working closely with both client marketing and agency teams - search, paid social, PR, etc.• Oversaw business development efforts for prospective affiliate clients, including performance forecasts, SOWs, and pitch decks• Successfully advocated for an enhanced parental leave policy, resulting in an additional 6 paid weeks for birthing and non-birthing parents across IPG• Supported paid social account management, including reporting and campaign setupClients: Grubhub, SharkNinja

• Led delivery of successful online affiliate and influencer marketing programs, supporting strategic brand objectives; drove portfolio revenue growth of +16% YoY in 2021• Owned the strategy and planning lifecycle for quality partner opportunities through development, negotiation, execution, campaign monitoring, reporting and analytics, and evaluation• Identified opportunities and made data-driven recommendations to optimize campaign performance• Spearheaded launch of new reporting platform, reducing time spent on weekly reports by ~50%• Forecasted and allocated multi-million dollar budget across various strategies, including paid placements, SEM, activation and incentive campaigns, etc.• Managed direct reports; advised and delegated tactical executions for day-to-day program management• Facilitated cross-functional planning and execution by working closely with both client marketing and agency teams - search, paid social, PR, etc.Client: SharkNinja

• Served as go-to-market subject matter expert for the entire RA product suite across performance and brand solutions, as well as cross-Rakuten BUs and partnerships• Crafted customized GTM strategies for new product launches, inclusive of value propositions, client segmentation, and market positioning• Supported launch of new products with strategic content/messaging, pricing model development, and new market expansion• Determined GTM training content needs and participated in global commercial training initiatives, including creation and delivery of training sessions• Assessed GTM learnings and future state enhancements needed to product, tech, value prop, sales approach, pricing, etc.• Communicated status of key projects and worked cross-functionally to drive successful completion of tactical and strategic initiatives

• Served as strategist, product specialist, and subject matter expert to sales and client services for new prospects, as well as upsells and cross-sells for current clients• Developed customized solutions and proposals including affiliate, display, social, search, and influencers while incorporating cross-Rakuten BU functionality into the RA offering• Managed and scaled the launch of a new affiliate business model, growing it to 30+ clients and driving $2.5 million in GP in 2020• Vetted new and existing clients for potential opportunity and value; presented consultative strategies and solutions directly to clients and prospects• Educated internal teams, publishers and clients on effective data-centric single- and multi-channel marketing strategies; collaborated with internal teams to ensure the most effective strategies were being presented• Lead local commercial training sessions on potential strategies, product updates, etc.Clients: Bloomscape, Camp Chef, Certified Piedmontese, Cotton On, CLEAR, Kohler, mac of all trades, Madda Fella, MealPal, Monster.com, Outdoor Cooking, Rothy’s, Simple Contacts, T3 Micro, Tata Harper, Teespring, Tods, TOMS and various other online retailers

• Oversaw day-to-day affiliate program management for US and CA brands in the fashion, beauty, home, and luxury verticals; drove portfolio revenue growth of +24% YoY in 2018• Communicated with both clients and publishers daily to review performance and execute tactical and analytical requests; coordinated and led status calls to discuss program metrics, open action items, and new opportunities• Planned and executed media buys to promote clients' initiatives while managing multi-million dollar budgets; recapped campaigns with performance highlights, partner insights, and competitive benchmarking • Provided strategic recommendations to meet KPIs and increase ROI• Mentored junior team members on affiliate strategy; advised and delegated tactical executions for multi-person accounts• Developed internal and external trainings and presentations; prepared in-person account reviews and strategy sessions for client teams and c-level executives more than 15 times/yearClients: 7 For All Mankind, Alexander Wang, Armani, Bloomingdale's, Bluemercury, Dyson, Hanesbrands, J.Crew, J.Crew Factory, Lilly Pulitzer, Madewell, Moschino, Sam's Club, Select Blinds, Splendid and YOOX

• Oversaw and supported day-to-day affiliate program management for US and CA brands in the fashion, home and luxury verticals; drove portfolio revenue growth of +23% YoY in 2017• Communicated with both clients and publishers daily to review performance and execute tactical and analytical requests; coordinated and presented during status calls to discuss program metrics, open action items and new opportunities• Planned and executed media buys to promote clients' initiatives while managing multi-million dollar budgets; recapped campaigns with performance highlights, partner insights and competitive benchmarking• Provided strategic recommendations to meet KPIs and increase ROI• Developed internal and external trainings and presentations; prepared in-person account reviews and strategy sessions for client teams and c-level executives more than 10 times/yearClients: Bedding.com, Bloomingdale's, DIRECTV, Dyson, Hanesbrands, J.Crew, J.Crew Factory, Jos. A. Bank, Lilly Pulitzer, Madewell, Sam's Club, Select Blinds and The Limited

• Supported day-to-day affiliate program management for US and CA brands in the fashion, home and luxury verticals• Communicated with both clients and publishers daily to review performance and execute tactical and analytical requests; presented during status calls to discuss program metrics, open action items and new opportunities• Planned and executed media buys to promote clients' initiatives while managing multi-million dollar budgets; recapped campaigns with performance highlights, partner insights and competitive benchmarking• Prepared in-person account reviews and strategy sessions for client teams and c-level executives more than 10 times/yearClients: Ashley Furniture Homestore, Bedding.com, Bloomingdale's, DIRECTV, Hanesbrands, J.Crew, J.Crew Factory, Jos. A. Bank, Madewell, Sam's Club, Select Blinds and The Limited

• Contributed content ideas and developed promotional opportunities across properties• Composed articles and listicles for various verticals as a ghostwriter• Copy edited written work from freelance writers for grammar and style• Assisted with social media and SEO strategy across multiple platforms• Coded and formatted site posts in WordPressWebsites: DatingAdvice.com, BadCredit.org, CardRates.com, HostingAdvice.com, Printaholic.com, CouponsDaily.com

• Developed and maintained relationships with 47 - 64 residents• Served as a resource to field questions and manage incidents• Planned events to encourage residents' participation and involvement on campus and within The Global Living Learning Community• Handled sensitive, confidential information responsibly and respectfully• Performed on-calls to ensure the safety of the residents in the area

• Developed and maintained relationships with 47 residents• Served as a resource to field questions and manage incidents• Planned events to encourage residents' participation and involvement on campus and within The Global Living Learning Community• Handled sensitive, confidential information responsibly and respectfully• Served weekly office hours to connect with residents 1:1

• Researched market and developed marketing plan for retail management project• Planned, promoted and executed several themed store events• Designed promotional displays and signage for in-store product• Created weekly talking points to increase staff's product knowledge• Established employee reward system to recognize positive staff behaviors

• Promoted new items and sales, as well as the Pier 1 Rewards Credit Card to customers; opened 100+ P1RCCs• Assisted customers by answering questions, finding items and “adding on”• Advanced trained in Point of Sale register system• Rated above the store's average employee during annual review

• Supported the promotions, sales and management departments• Created sales presentations and promotional recaps for clients• Attended sales calls and worked promotional events• Designed and edited the monthly newsletter for the office

• Increased advertising revenue for the largest student-run newspaper in the country• Recruited and resigned 10+ restaurants in the area for The Guide to Dining Out• Created spec ads and series of potential run dates for various clients• Shadowed account executives to learn communication and management techniquesClients: Satchel's Pizza, Bagels & Noodles, Maude's and various other local eateries

• Served customers in a fast-paced environment• Promoted specials and new flavors• Maintained a clean work space• Cross-trained in various positions including cashier and fry cook