Leading the strategy and squad to deliver Vodafone UK's loyalty programme, designed to improve NPS and customer retention.The squad had an amazing year...!Winner: Loyalty Magazine Award for Best Use of CRMWinner: Mobile Industry Award for Best Network for Loyalty and RetentionWinner: Institute of Promotional Marketing Gold Award for Loyalty Activation of the YearWinner: Silver for Brand Partnership Activation of the YearWinner: Silver for our ‘unwrap what you love’… Show more Leading the strategy and squad to deliver Vodafone UK's loyalty programme, designed to improve NPS and customer retention.The squad had an amazing year...!Winner: Loyalty Magazine Award for Best Use of CRMWinner: Mobile Industry Award for Best Network for Loyalty and RetentionWinner: Institute of Promotional Marketing Gold Award for Loyalty Activation of the YearWinner: Silver for Brand Partnership Activation of the YearWinner: Silver for our ‘unwrap what you love’ Christmas campaign! Show less

Owning Offline media channel strategy, and delivery of both Brand and Demand campaigns for the Consumer business (TV, VOD, OOH, Press and Radio).

Ownership, development and management of demand marketing plans for the Consumer portfolio activity across multiple demand channels in both Online (Display, Social, Paid Search, Affiliates) and Offline (press, digital and static OOH, doordrops, radio, inserts etc), designed to drive traffic and deliver sales.

Managing communications to the customer base for SME’s, delivered through a customer communication lifecycle, including cross and up sell programmes designed to drive incremental sales Ownership of integrated voice proposition and device launch marketing campaigns BTL to drive lead generation for customer acquisition.

Identifying, defining and delivering vehicles and business processes for CRM, marketing automation and retention optimising platforms; and building and delivering tactical and strategic campaigns through the business such as lifecycle communications, lead nurturing and recycling programmes. Working with both hosted and cloud-based applications to support contact strategies, ensuring effective prospect targeting and also the ability to maximise opportunities from the existing customer base

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Management of EMEA-wide programmes designed to recruit and retain targeted channels of distribution; developing programme benefits to support customers through marketing and sales enablement campaigns, annual rebate programme, and working with marcomms to design and develop promotional materials and campaigns for the partner programme and associated benefits

Using Rapid Implementation Methodology (RIM) I worked as a key member of the Global Deployment team, representing EMEA, for the installation of a new ERP system into the business. This project was designed to consolidate the 150+ systems and processes, into a more consistent and cohesive approach to running the business. This phase included customer setup and evolution, campaign-to-lead management and the partner portal utilising the platform Siebel CRM.

Development, implementation and on-going management of product promotion and service communications at central, regional and market sector-specific levels through various channels including retail, direct and online for lead generation and loyalty programmes.

Development and management of quarterly/annual marketing communications plans for vendors, based on lead generation, increasing sales and customer loyalty. Management of direct mail, telemarketing and e-campaigns and production of product brochures, sales literature and trade advertisements through internal and external resources