Director, Marketing And Communications
CurrentServes as Chief Marketing Officer for multiple client organizations, simultaneously, across a variety of legal, product development, durable goods, healthcare, financial, professional services and technology industries• Established a strong track record of consultative and relationship-based account management with Boards of Directors and industry executives, culminating in being appointed as the head of marketing for Smithbucklin’s largest full-service client organization• Passionately and actively develops trusted, inclusive teams of high-performing marketing, communications and design professionals – ranging from three to 11 team members per client organization with annual marketing budgets ranging from $175,000 to $850,000• Delivers data-based business strategies and recommendations for product development, content development, segmentation, messaging platforms, brand positioning and value propositions as the lead marketing research consultant across client organizations• Led the cross-functional Digital Marketing and Technology Working Group for three years with a focus on developing trend-based white papers, best practices and case studies; continuing education programs; and new technologies and solutions to track digital MROI across all Smithbucklin client organizations• Managed a cross-functional team of internal marketing, content and technology professionals and freelancers to successfully overhaul an association’s website within an aggressive 8-week schedule, including restructuring the site navigation, implementing a full redesign, incorporating search engine optimization on all pages and crafting compelling copy for the top 45 most frequented pages• Developed and managed the execution of an ambitious content marketing strategy that included 30+ multimedia blog posts a month on a new, fully branded microsite, resulting in a 49 percent increase in monthly unique visitors to the site and 73 percent more LinkedIn followers a month than average
