Katherine Baehr Larson Email & Phone Number

Oakland, CA, US

Walnut Creek, CA, US

• At AAA I was responsible for leading an overall positive and consistent brand experience, driving business through advertising and media, integrated marketing campaigns, sponsorship, activations and in-store.
• Oversee execution of $8MM Brand and Promotional media budget, resulting in a consistent year-over-year increase for the business (insurance leads, brand awareness)
• Partner with Agency of Record (AOR) to create an effective and efficient media strategy, supporting both Brand and quarterly integrated campaigns
• Ongoing collaboration with product line stakeholders to ensure campaign media is relevant to the target, on brand and consistently meets or exceeds business goals
• Active engagement in National sports partnerships across the entire club footprint (N. CA, NV, UT, MT, WY, AK) with the MLB (SF Giants, Oakland Athletics), NFL (Oakland Raiders) and various universities (football and.
• Developed a turn-key strategy to support branch relocation communications and associated marketing, including grand opening events, to launch AAA’s redesigned “Next Generation” retail locations

Walnut Creek, CA, US

• Founded in 1902, AAA is North America's largest motoring and leisure travel organization. AAA is a not-for-profit federation of clubs serving 53 million members in the United States and Canada, which provides its.
• Manage local marketing and advertising budget of $1MM
• Develop branch marketing program, roll out and regular communications with 90+ AAA locations
• Advise on unique market events and advertising opportunities
• Develop and refine campaign reporting and analysis
• Team with marketing counterparts to ensure local support for integrated club promotions

Pleasanton, California, US

• Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company’s Gift Card Mall™ offers the industry’s most popular prepaid.
• Managed partner marketing budget of $2.5MM
• Accurately reviewed & forecasted promotional opportunities for retail partners on a quarterly basis
• Identify and leverage marketing opportunities that increased gift card sales
• Managed marketing programs through: research, analysis, creation of sell in documents, collateral creation and messaging, implementation of timelines and project management, communication strategy, merchandising and.
• Provided marketing support to sales teams through: development of sales collateral & presentations, driving brainstorm/planning discussions, creation and maintenance of partner marketing calendars and consulting on.

New York, NY, US

I joined the BlackRock Brand Experience team on a project basis, focusing specifically on supporting the iShares Fixed Income Roadshow.+ Oversaw the development of multiple registration websites (including design & launch) + Refined and customized event invite copy to meet both compliance standards and Business Development Officer's needs+ Managed &.

New York, New York, US

• Marketing Brand Manager for national franchise retailer Cartridge World. With 1,700 locations globally and 650 stores in the US and Canada, Cartridge World is the world’s largest dedicated specialty retailer of printer.
• Managed national campaigns with a $3MM budget
• Development of realistic timelines, to guarantee completion of projects by established deadlines
• Executed projects within or under budgeting constraints
• Campaign development from back end logistics, launch and post reporting
• Successfully partnered with internal staff, agency and production to create national multi media campaigns via TV, Radio, Print, Direct Mail, Web and Social Media that produced a higher visibility for the.

New York, New York, US

• Assisted Director of Marketing on all aspects of marketing and advertising
• Main point of contact for marketing department, supporting a network of 650 stores in North America
• Managed the development and launch of multiple marketing programs via TV, Print, Web, Direct Mail, Radio, SEO/PPC and social media channels
• Post campaign review and analysis
• Copy writing for campaigns, website updates, tradeshow materials, internal communications and press releases
• Event logistics and implementation for annual meetings and corporate convention (on and off site)

Oakland, CA, US

• Awarded for highest individual sales - October 2006
• Prospecting new clients within target market.
• Responsible for renewing assigned accounts and upsizing ads to suit clients’ needs.
• Creative conceptualization including: slogan & copy creation, ad layout and design.
• Liaising between Traffic Managers, Graphic Design team and following up with the client to ensure ad is placed accurately and accordingly.
• Constant focus on relationship building inside the office environment as well as within the community.

Fremont, California, US

• Marketing:
• Development and editing of content, creative and messaging for all lending campaigns including: direct mail, print, TV, radio and web content.
• Assess customer / company needs and product positioning
• Management of multiple projects and deadlines simultaneously
• Internal event coordination
• Analysis and feedback on campaigns for future strategyProject Management:

Los Angeles, California, US

• Internet & print research
• Recruiting daily (cold calls to target audience)
• Monthly media tracking for various movie studios’ documentationPhantom of the Opera (Warner Bros.)
• Researched & compiled a 15 page document for Warner Brothers studio; (on behalf of THA) including all theatre companies, opera houses & related theatrical organizations of interest w/ in the San Francisco offices’.
• Information was used in effort to create a buzz around movies pre-release

New York, NY, US

• KTVU Channel 2 - FOX Affiliate SF Bay Area
• Maintained / organized daily local press clippings
• Reviewed evening lineup sheet & video to ensure correct placement
• Spliced together videos of archived film as requested
• Daily errands to the newsroom and library
• Participated in the Oakland Athletics annual “Root Beer Float Day” charity event. Created and served root beer floats and assisted KTVU talent as needed.

B.A., Communications

Communications