Katherine Bailey Email & Phone Number

Milwaukee, Wi, Us

Mequon, Wi, Us

• Led the successful turnaround of the marketing department, contributing to 30% organic revenue growth• Transformed the company’s digital platform, including a ground-up redesign of the website and pricing guide (50% increase in users, 40% increase in sessions) • Revitalized the company’s visual identity, elevating it to a market leader in top-tier specification grade products • Collaborate with engineering and the product development team to identify new opportunities for growth• Oversee the launch of all new product releases, including the go-to-market strategy and messaging• Analyze the sales and margin of product families and identify opportunities to improve profitability• Ensure the brand stays top-of-mind through our network of 75 agents throughout North America through a multi-faceted strategy that includes email marketing, tradeshows & events, factory visits, social media, and advertising• Create compelling multimedia content that connects with agents and specifiers• Develop and deploy email campaigns using MailChimp (28% open rate vs. 15% industry average)• Plan and organize factory visits to deepen engagement with the brand and incorporate the voice of the customer• Shape the company’s social media strategy (300% growth in followers on LinkedIn and Instagram)• Maintain the accuracy of all product specification sheets and improve ease of ordering• Supervise a team of onsite and remote graphic design and 3D rendering experts, providing creative direction and driving greater efficiency

Boston, Massachusetts, Us

• Supported the brand transition and marketing integration after the firm acquired AccuVal-LiquiTec• Collaborated with the corporate marketing team on the global brand rollup and relaunch• Managed the rebranding of all valuation report templates post-acquisition, unifying their look and feel• Planned editorial calendar and oversaw creation of industry reports in partnership with subject matter experts• Provided core marketing support for the sales team

• Established an in-house marketing department and defined the firm’s strategy to raise brand awareness with lenders, M&A advisors, and attorneys• Led corporate rebranding, including all identity materials and website launch• As a member of the executive team, sat at the table and participated in high-level business and strategic planning, reporting directly to the CEO• Provided unbiased analysis of business issues and worked with cross-functional teams to solve problems• Adept at implementing organizational change and bridging the gap between management and staff • Developed and executed the company’s content strategy, showcasing appraisal sector expertise• Conducted extensive market research and data analysis to create a wide variety of industry reports and articles in partnership with subject matter experts• Improved SEO rankings and laid the foundation for the firm’s Google AdWords paid search strategy• Analyzed company data and prepared executive presentations and sales reports• Managed a team of sales specialists and responsibility for the accurate and timely preparation of all proposals • Maintained key working relationships with the entire sales team and department heads• Had full responsibility over the marketing budget and measuring ROI

• Attracted, interviewed, and retained top talent at the firm• Created a new metrics based compensation program to better align employee and company performance • Administered all company benefits programs• Promoted to company’s youngest ever vice president

• Executive assistant to the president & CEO at this predecessor company to AccuVal-LiquiTec• Served as the integration coordinator during European acquisition• Attended monthly executive council meetings

Bachelor Of Business Administration (Bba), Management & Human Resources With An International Business Specialization

Certificate, Digital Marketing

Certificate, Managing Digital Content

Studied Abroad