Strategic Marketing and Development Professional who is highly skilled in Communications, Marketing, Fundraising, Strategic Planning, Account Management, Fundraising and Event Production. Strong ability to develop comprehensive marketing campaigns across various channels, create compelling content with consistent brand messaging, develop customer personas using research and predictive analytics, and deliver creative and engaging content that resonates with customers. Proven leader and team player who is adept at leading cross-functional teams, managing client relationships, and navigating change processes with creative thinking and positive attitude. Proud Blue Hen with a Master of Arts in Strategic Communication, PR & Marketing and a Bachelor of Arts in Interpersonal Communication from the University of Delaware. Gallup Top 5 Strengths: Individualization - Achiever - Includer - Futuristic - Arranger
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Associate Account ManagerFoghorn LabsPortland, Or, Us -
Account ExecutiveDhx Advertising Apr 2024 - PresentPortland, Or, Us -
Account ManagerDhx Advertising Sep 2023 - Apr 2024Portland, Or, Us- Lead account manager and trusted advisor to 6-8 key clients in various industries (CPG, Construction, Technology, Education, Small Business, Non-Profit and more).- Develop and implement strategic account plans to achieve sales targets, foster account growth and identify new business opportunities.- Manage advertising campaign development, helping clients develop campaigns that effectively reach their target audience through various media channels such as TV, radio, print, and digital.- Oversee comprehensive and day-to-day project management for creative services like copywriting, graphic design, web development, photo and video production.- Oversee and execute full-service content and social media management for clients, ensuring consistency and ROI.- Collaborate with media director to optimize digital marketing placements and communicate analytics and reporting to clients.- Organize and lead client meetings- Manage agendas, budgets, deadlines, and client needs- Develop creative briefs to ensure creative teams have everything they need to executive the work -
Founder And Chief Content Creator@Katereviewsdocs Jan 2022 - Present-Founder and chief content creator of a documentary review site (@katereviewsdocs) with an audience of 165K+ on TikTok-Secured influencer partnerships with Showtime, Queue, Theatre N, Gossip Girlies Podcast, and others-Develop strategic marketing plans to build brand awareness and expand the reach of the documentary review site to a wide and diverse audience
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Associate Director Of Development And MarketingUniversity Of Delaware Oct 2022 - Sep 2023Newark, De, Us -
Assistant Director Of Development, Lerner College Of Business And EconomicsUniversity Of Delaware Jul 2021 - Oct 2022Newark, De, UsLerner College of Business and Economics -
Assistant Director Of Alumni RelationsUniversity Of Delaware Mar 2019 - Jul 2021Newark, De, UsRegional Alumni Programs -
Director Of Alumni Relations And StewardshipTower Hill School Jul 2018 - Mar 2019Wilmington, De, UsResponsible for the school’s overall alumni outreach and a comprehensive program to engage local, national and international alumni for the Tower Hill School. Key responsibilities:• Oversee and organize all alumni events, ranging from 10-750 people, including Homecoming, Reunion, Grandparents’ Day, Golf Outing, Career Day, regional alumni receptions and on-campus visits, presentations and forums • Oversee the Alumni Council and build a strong alumni volunteer structure • Responsible for all alumni communications, including a monthly e-newsletter, bi-annual bulletin, event invitations, quinquennial reunion communications and maintaining a social media presence • Strategize with the Head of School, Director of Advancement and Advancement team members in order to support a $1M annual fund goal and $19M comprehensive campaign goal • Serve on Steering Committee for the school’s Centennial Celebration; co-chair of Centennial Speaker Series; liaison for 30+ person Centennial Decades Committee -
Event Marketing AssociateTower Hill School Sep 2015 - Jun 2018Wilmington, De, Us• Managed all Advancement/Alumni mailings: invitations, brochures, bulk emails • Assisted with planning and execution of over 20 alumni events per year • Assisted with planning and execution of over 10 Advancement events per year including donor dinners and receptions hosted by the Head of School • Identified, recruited and trained volunteers for large-scale events • Responsible for tracking all event RSVPs, responses and inquiries from constituents • Assisted with the creation of fundraising appeals and solicitations • Responsible for regular Raiser’s Edge data entry and maintenance -
Undergraduate Teaching AssistantUniversity Of Delaware Sep 2014 - Dec 2014Newark, De, UsUndergraduate Teaching Assistant for COMM204-Gender and Communication, a course focused on the theories and reasoning behind why men and women interact differently in a variety of situations. The course included studies of organizational and intercultural communication along with the basic development of human interactions.Responsibilities included:-Taking comprehensive notes during lectures.-Reviewing and editing exams.-Proof-reading student reports and essays.-Leading class lectures and facilitating discussions based on films. -
Executive Services InternGap International May 2014 - Aug 2014Springfield, Pa, UsWorked in the Executive Services Department of this management consulting firm located outside Philadelphia, PA.-Composed narrative client stories from the company's Executive Challenge Course to be used as sales and marketing materials.-Researched feedback from client reviews and analyzed the course value, including intangible results and ROI-Interviewed in-house project managers and consultants to gain insight into various results from the Executive Challenge Course-Created a sustainable Intranet database to store and distribute marketing materialsinternally.-Worked alongside the Executive Services team to update the Intranet database with clientfeedback, while navigating an evolving team structure. -
Outreach Intern826Dc Jun 2013 - Aug 2013Washington, Dc, UsOutreach intern for this non profit tutoring and writing center for the local students in the Columbia Heights, D.C. area.-Managed all social media accounts (Facebook, Twitter, website).-Managed and updated the volunteer database using Salesforce software-Assisted in general outreach efforts such as sending press releases, conducting interviews, and connecting the 826DC name with the community.-Assisted in after-school tutoring.
Kate Bailey Education Details
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University Of DelawareStrategic Communication -
University Of DelawareMinor In Human Development And Family Studies
Frequently Asked Questions about Kate Bailey
What company does Kate Bailey work for?
Kate Bailey works for Foghorn Labs
What is Kate Bailey's role at the current company?
Kate Bailey's current role is Associate Account Manager.
What schools did Kate Bailey attend?
Kate Bailey attended University Of Delaware, University Of Delaware.
Who are Kate Bailey's colleagues?
Kate Bailey's colleagues are Isobel Bailey, Tyler Brown, Kai Jeffery, Phil Sarnoff, Jess Johnson.
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