Katherine Benbelkheir Email and Phone Number
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❖ Over 16 years of experience providing insight-driven strategy through innovative market research❖ Accomplished in all aspects of qualitative and quantitative research - proposal writing, study design, methodology,project management, moderation, research analysis, client/vendor management, and workshopping/presentation.❖ Excels in conducting focus groups, IDIs, TDIs, web-enabled IDIs, ethnographies, intercept interviews, onlinecommunities/bulletin boards, and paper/online surveys among consumers, patients, doctors, medical staff, andexecutives❖ Skilled in analysis of complex quantitative data including NPS, conjoint, MaxDiff, regression, and driver analyses, aswell as trained in SPSS, Survey Reporter, and Qualtrics❖ Proficient in brand tracking, segmentation, product development, concept and message testing, communicationsdevelopment, market landscape, product development, usability, sensory, and brand positioning❖ Knowledgeable in several areas of market research including pharmaceuticals and healthcare, consumer packagedgoods, advertising, media, technology, B2B, financial services, automobiles, government, education and politics❖ Experienced in training and managing staff and vendors
Bryka Life Sciences
View- Website:
- brykalifesciences.com
- Employees:
- 7
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Senior Research ConsultantBryka Life SciencesReading, Pa, Us
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Senior Research ConsultantJanssen Inc. Mar 2022 - PresentRemote- Worked with key stakeholders in the global commercial and R&D branches of the IBD and Vaccines business to design and implement research vital to strategic initiatives- Served as the daily point of contact for vendor and internal project management of qualitative and quantitative studies, navigating the complexities of the Janssen research process- Facilitated workshops designed to engage and inform Janssen leadership in collaborative problem-solving based on research findings -
Senior Research ConsultantBryka Consulting Mar 2022 - PresentPennsylvania, United States -
Marketing Research ConsultantSelf Employed Feb 2013 - Sep 2024● Collaborated with top market research firms and end clients to provide insights and strategic recommendations toFortune 500 companies across many industries including Pharmaceuticals, Consumer Packaged Goods, Alcohol,Travel, and Retailers.● Conducted quantitative and qualitative research from design to implementation and developed highly analyticreports using data visualization and storytelling● Major projects included quantitative surveys and qualitative interviews/focus groups among consumers,employees, patients, physicians, and KOLs utilized to evaluate concepts, advertising, usability, etc -
Market ResearcherGoogle Jun 2022 - Aug 2023● Collaborated with product and marketing stakeholders on ad hoc requests and programmatic (brand and NPStracking) research, managing all aspects of projects from end-to-end● Designed, programmed, and reported on quantitative research, including conjoint and MaxDiff studies, with afocus on data visualization● Designed, moderated, and reported on qualitative research, including message/concept testing and exploratorystudies, with an emphasis on storytelling● Developed procedures for project management, analysis, and reporting to launch the Consumer Insights NPStracking program -
Market Research ConsultantDeloitte Sep 2021 - Jun 2022● Worked with business leaders in the government, education, media, and technology sectors to design the optimalresearch approach and corresponding materials● Managed qualitative and quantitative research end-to-end including survey design/programing, fielding, dataanalysis, and reporting with a focus on developing compelling stories and visuals -
Research ManagerBlueberry Apr 2013 - Jul 2016Chalfont, PaOversaw all steps in the qualitative research process from recognizing opportunities from client interaction to proposal, through research design, execution, and work-shopping to fulfill and go beyond objectives for leaders in the Consumer Packaged Goods and Pharmaceutical industriesModerated and analyzed data from focus groups, online discussion boards, in-home interviews, and quantitative usage tests to create reports that were directional, insightful, and visually compellingMajor projects included product development research on three Pfizer OTC medications, utilizing focus groups to qualitatively determine user segments and quantitative data to size and validate these segments -
Senior Research ManagerGfk Jun 2014 - Mar 2015Wayne, PaMaintained client relationships, acting as the daily point of contact with leaders in the Alcohol, Communications, Travel, and Entertainment industries. Managed multiple multifaceted quantitative brand and ad trackers from the proposal stage through questionnaire design, fielding, data processing, analysis, reporting, and final presentation. Interpreted large data sets with complex correlation and driver analyses in order to provide concise and strategic reports to tackle client’s business problems. -
Research Manager/ModeratorKarchner Marketing Research Jan 2004 - Jan 2015Collegeville, Pennsylvania, United StatesModerated telephone, online, and in-person interviews and focus groups that garnered deep insights, used to make strategic marketing decisions for Pharmaceutical and Financial Service industry frontrunners.Analyzed transcripts and reported findings from interviews, gathering information on attitudes and opinions of targeted marketing audiences. Produced highly visual and succinctly written reports with actionable recommendations.Helped to develop new and novel marketing research products and services to better serve the small-business market.Supervised and trained freelance contractors and interns. -
Senior Research AnalystQualvu Jan 2011 - Feb 2013Led and supported project design, implementation, and communication, in addition to interpreting research results in order to gain insights that informed clients’ marketing decisions in the Technology, Consumer Packaged Goods, Automotive, and Entertainment industries.Identified study implications and constructed reports and recommendations that thoroughly addressed objectives.
Katherine Benbelkheir Skills
Katherine Benbelkheir Education Details
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Global Affairs -
RivaQualitative Report Writing/Moderation -
Sociology -
Pennsbury High SchoolSocial Science Track
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Sociology And Anthropology
Frequently Asked Questions about Katherine Benbelkheir
What company does Katherine Benbelkheir work for?
Katherine Benbelkheir works for Bryka Life Sciences
What is Katherine Benbelkheir's role at the current company?
Katherine Benbelkheir's current role is Senior Research Consultant.
What is Katherine Benbelkheir's email address?
Katherine Benbelkheir's email address is ka****@****ail.com
What is Katherine Benbelkheir's direct phone number?
Katherine Benbelkheir's direct phone number is +148462*****
What schools did Katherine Benbelkheir attend?
Katherine Benbelkheir attended New York University, Riva, Ursinus College, Pennsbury High School, Ursinus College.
What are some of Katherine Benbelkheir's interests?
Katherine Benbelkheir has interest in Quantitative Research, Marketing Research, Customer Journey, Qualitative Research, Consumer Insights, Moderating, Projective Techniques.
What skills is Katherine Benbelkheir known for?
Katherine Benbelkheir has skills like Qualitative Research, Marketing Research, Quantitative Research, Customer Insight, Ethnography, Online Research, Market Research, Research, Analysis, Spss, Segmentation, Project Management.
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