• Work day-to-day with senior level Chevrolet clients and cross-agency partners on the planning and development of Global Marketing plans• Collaborate and support creative and strategic presentations to senior level Chevrolet clients • Lead planning, development and implementation for next generation products; develop campaign and production schedules to launch and sustain vehicles across key global markets• Align with media partners for input into key consumer insights to support creative development• Led the development, production and execution of first-ever Chevrolet Global Social Experiment; launched in eight key global markets through Facebook and Youtube. Produced and filmed content in four global markets.• Developed and managed first-ever Global Asset Production for Chevrolet Global clients, producing ten market specific reels and 200+ print assets • Led cross-functional teams, planning, execution and managing of multi-million dollar production budgets.

•Strategic development, management and execution of marketing solutions for the recruitment of US Navy Officers.•Manage multi-disciplined account team responsible for the execution of Navy Officer recruitment plan including media, direct and email marketing, online content, social media and digital components.•Manage local Recruitment Marketing System•Manage team responsible for Navy Call Center activity

•Responsible for the strategic development, supervision and tactical execution of multi-channel campaigns•Manage the development and implementation of Auto Circle, the first online vehicle purchasing tool for USAA•Develop and manage all marketing communications to support the purchase funnel including: TV, radio, online banners and content, direct marketing and print•Led execution of national print and TV shoot for Property and Casualty Division, largest stakeholder within USAA

•Responsible for the strategic development and implementation of tactical communications with limited budgets and accelerated timelines•Development of all new marketing materials for the Financial Division that led to the increase of brand awareness and product acquisition•Launched a multi-level USAA Retirement Campaign to generate awareness of USAA’s Retirement planning division•Manage account team through multi-channel deliverables

•Develop marketing solutions, program objectives, and testing methodologies•Interface with brand clients to present new program ideas, strategies and program improvements, including: direct marketing, mobile and database marketing and social media applications•Develop owner loyalty repurchase strategy across Chrysler, Jeep and Dodge brands•Manage internal teams through planning and execution of deliverables

•Manage Chrysler, Jeep and Dodge Direct Marketing group•Lead in the development and implementation of direct marketing recommendations including list strategy, channel development for brand launches and vehicle sustainment•Collaborate with creative and production teams to develop and implement marketing programs•Responsible for productivity and effectiveness of the direct marketing team, ensuring results met program objectives•Present measurement results and analysis of marketing programs to key stakeholders

•Manage Jeep brand direct marketing programs•Oversee the production, budget and time action plans for programs•Collaborate with creative and production teams to develop and implement programs•Responsible for training and supervision of account team