Katherine Bruens Email & Phone Number

San Francisco Bay Area

Built and led Square’s high-value performance creative team, overseeing the first fully integrated, in-house, end-to-end creative and production unit.➤Led a team of 20-25 individual specialists spanning disciplines of creatives, production, and artists, recognized for delivering results and joined the Creative Core leadership team to review challenges and solve issues for Square’s Marketing organization.➤Drove team performance to internally produce xxxx+ assets in 2023, including paid social videos, Instagram stories, display ads, campaign landing pages (CLPs), direct mailers, static and animated banners for native ads, and universal app campaigns shipped to fulfill ~$xM in media spend to propel Square’s dynamic testing program and new customer acquisition goals.➤Facilitated hiring for xx roles, supported promotions for x, and mentored x new leads.Our team scored above average across pulse surveys and in the 90th percentile on direct lead leadership, inclusion, accountability, remarkable solutions, and intent to stay.

San Francisco Bay Area

Quickly gained influence across the creative and marketing orgs via 1:1 relationships and a well-regarded reputation for professionalism, leading and scaling the team to operate as an internal agency to meet increased business demands for Square's marketing department.➤Re-organized team and processes, coaching and hiring staff to support over 86 projects and XXX+ video assets in 2021, and XXX projects and XXX+ assets in 2022, managing yearly budgets of ~$XXM and ~$XXM respectively.➤Implemented and evangelized scalable internal agency operations for video content production, including traditional broadcast, testimonial films, product and educational content, and performance creative social videos.➤Expanded operating model and opened and hired against new headcount to build a robust in-house post-production studio to save costs before transitioning to an integrated director role in 2023.

San Francisco Bay Area

Hired as the lead producer for a new program of work for a high-priority, nascent performance creative program.➤Identified opportunities for growth, designed and implemented creative solutions, and updates to staffing and operating models.➤Implemented a sophisticated batch scheduling model, reorganized staff, and enhanced internal client management to elevate video deliverables from XX in Q3 to XXX by the end of Q4 with roughly the same resources, resulting in stronger creative work and brand identity.

Experience spans reputable San Francisco agencies including: Heat, Barrett SF, Argonaut, Duncan Channon and Venables Bell & Partners. Notable clients and campaigns include: FoxNext Marvel, 2K WWE, Cost Plus World Market, Cricket Wireless, and 3M Post-It

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

I built a reputation as a line producer able to handle all aspects of production from award to delivery. This included working closely with directors and agency teams as well as hiring, managing and paying contract crew and vendors. In many cases, also scoped and bid from initial creative.Work included broadcast spots, web spots, corporate videos, educational videos, and branded content, with both traditional agencies and client direct. Shot both in studio and on location for local and travel jobs.Notable clients include Adobe, Apple, Facebook, Google, Intel, Kellogg’s, Kelly-Moore, Levi Strauss, Microsoft Xbox, Nest, and Salesforce, handling a variety of agency-led creative and direct client projects.