Katherine Atkinson Email & Phone Number

Franklin, TN, US

Franklin, TN, US

Branford, CT, US

San Diego, California, US

Commercial Advisor to the CEO and COO

San Diego, CA, US

San Diego, CA, US

San Diego, California, US

San Diego, CA, US

San Diego, CA, US

San Diego, California, US

San Diego, CA, US

• Responsible for development of Epic’s global commercial strategy and its implementation.
• Oversee the Sales, Marketing, Business Development, Customer Service and Reimbursement departmental staff; sets annual revenue goals and objectives; assesses incentive/compensation policies for commercial organization.
• Works with executive team to develop short and long term business plans for the commercial departments, identifying key activities, priorities and risks.
• Establishes and implements short and long-range goals, objectives, policies, and operating procedures for the commercial departments.
• Oversees the planning, coordinating, and execution of product launch activities.
• Develops in-depth knowledge of current and future competition and executes company strategies to effectively compete and achieve revenue and profit goals.

• Acquired by Illumina in May of 2018Led all aspects of multidisciplinary global leadership role involving lead generation, strategic partnerships & accounts, and distribution channels for Edico Genome.
• Developed and managed major strategic partnerships with cloud solution partners, platforms, and complementary technology partners with potential integrations.
• Created new channel contract template and due diligence program that resulted in new partnerships and earning an incremental $5M in revenue commitment.
• Identified several demand generation initiatives resulting in earning $1.6M in additional opportunities within first two months in role.

San Diego, CA, US

• Led a team of five director-level reports including sales, marketing, and operational talent.
• Oversaw over $300M in indirect business with 44% YOY growth in 2016 and 18%, 2017.
• Drove demand, and short-term and long-term profit goals; developed distributor campaigns and created programs designed to build pipelines in channel markets.
• Monitored performance of commercial activities using key metrics including revenue, pipeline growth, new customer acquisition, and specific market segment growth.
• Developed and implemented commercial strategies, focused on accelerating business growth and aligning with company goals and objectives.
• Created a robust business model (channel blueprint) and global channel strategy for instrument portfolio and Illumina’s newly acquired subsidiaries.

San Diego, CA, US

• Managed large team of 80+, consisting of global channel members, inside sales, demand generation, product care representatives, and Latin America sales and support.
• Developed and coordinated all aspects of world class channel organization including goal setting, performance assessment, onboarding, termination, and team development leading to the creation of the Global Channel.
• Generated up to $1.4B in annual revenue and led inside sales team to achieve an additional $75M in incremental sales.
• Led Global Channel Partner program for internal and external teams that produced over 20% growth from the partner network
• Double digit sales growth each year for all sales teams
• Transformed inside sales group from administrative function to high-performing sales team to equip with skills need to scale organization.

San Diego, CA, US

• Built and managed a team of 7 strategic Sales Representatives and Distribution Managers for MBPCR business unit, inclusive of Epicentre (an Illumina Company)
• $25 million in sales - both direct and distribution channels, 12% growth YTD
• Interact internally with Illumina & Epicentre management and externally with collaborators to identify new market segment opportunities for Epicentre’s products; develop and execute plans to penetrate these markets
• Oversee overall product portfolio gross margins and revenue targets
• Manage global distributor network (46 international distributors)
• Work with R&D, Manufacturing, Quality and Marketing to establish target final customer requirements and product specifications

Brea, California, US

• Managed $40 million nationwide territory, leading 11 Distribution Managers; 106% and 101% finishes in the consecutive years.
• Train and educate VWR reps throughout multi-state territory
• Direct and Distribution sales
• Developed Go-to-Market strategy enabling growth in excess of market growth
• Initiated nationwide “Road Show” focused on Distributor training that encompassed cross product workflow solutions
• Won prestigious VWR Award for Instrument Supplier of the Year

Brea, California, US

• Named to prestigious “Inner Circle” program for top performer of the year plan at 152% to plan
• Manage $4.5 million,7 state territory
• Train and educate VWR reps throughout multi-state territory
• Direct and Distribution sales
• Conducted formal trainings to reps, manager and VP’s within Distribution organization
• Conduct quarterly business reviews with Distribution Managers and VP’s

Waltham, MA, US

•  Consecutive award winner for unsurpassed performance: President’s Team award 2001 & 2000; Silver Sales Award 2001 & 2000; Region of the year 2001; Incentive Trip winner for 2001 & 2000; 2006 Award winner.
• Managed $5 million sales territory that included 5 states for biotech and research lab industry sales.
• Generated extra sales by identifying new channels to promote and market products through.
• Trained and educated distributor reps about products and sales tactics

Pittsburgh, Pennsylvania, US

•  Consistently over-achieved monthly forecast averaging 105% sales. Recognized as the #1 performer on a veteran team of ten representatives. Added several new accounts to the territory bringing new business to company.
• Managed a $1 million sales territory for research and biotech sales targeting 200+ accounts.
• Organized and planned multiple events and product shows bringing in new accounts.

Bachelor Of Arts, Broadcast Journalism / Public Speaking

Mini Mba, Marketing