I take the product, our room block management system, and convert it into understandable, visual, readable and digestible content for consumers both in the industry and not. My goal is to convey messages to current clients such as release notes, whitepapers, support documents, and other articles through email and social platforms. As a member of the growth and sales team, I am responsible for supporting the team with valuable content to assist the sales process. I manage the website and all SEO+SEM endeavours including all digital marketing to increase lead generation.Coming from a very creative background my big projects in Meetingmax have included a branding overhaul starting from the website and all digital correspondence through to all the flyers, popup banners, and expo booth designs to increase brand awareness within the industry. My team and I work on creating a clear marketing strategy with relevant content to reach across all channels and all social media platforms.At Meetingmax's annual user conference, Unconvention, I have created and presented 4+ sessions to assist the current client base and have received rave reviews for these.

Created weekly visual content and copy to promote naturopathic product line through Facebook and Instagram and increase user engagement. Collaborated with owner to ensure company social media accurately presented product specifications. Lead VanCity Showdown outreach campaign, coordinating endorsement of product by high profile body-building athletes to raise brand awareness.

Selected Accomplishments:- Organically grew social media following from 1,000 to 20K+ users in 6 months on Facebook, Instagram and Pinterest, with limited budget allocated to social media campaigns and advertising. - Optimized nationwide sales and margins in multiple retail locations throughout South Africa.- Successfully lead a staff of 70+ across multiple departments nationwide, overseeing graphic design, inventory management, sales and customer service, and other personnel in both retail locations and office headquarters.- Managed 22 stores throughout South Africa and coordinated launch of 14 new retail locations across country, expanding market reach and increasing market penetration. Oversaw technical and aesthetic configurations of store installations, ensuring consistency in brand, messaging and customer on-site experience.Select Key Responsibilities:- Product Ideation & Development: Analyzed market and industry trends to personally generate feasible, cost-effective and fashion-forward concepts and designs for quality men and women accessories product lines. - Supply Coordination: Ordered products from 20+ specialized global suppliers in India, Hong Kong, China, France and UK, prioritizing South African suppliers to support local economies. Arranged purchasing of established brand products with vendors while dealing with local Cut, Make and Trim (CMT) production houses directly.- Retail Distribution & Merchandising: Analyzed figures and sales of previous years and seasons to forecast and assess ideal regional distribution of product to any one of 22 total retail locations across country. Monitored sales and transferred product to and from stores accordingly to avoid dead stock and ensure optimal sales.- Account Management: Managed dealings with suppliers beyond duration of contract, assigning small projects and designs during off-season to maintain consistent business relationships.