Fractional Law Firm CMO works with law firms of all sizes to develop their marketing and business development strategies and drive implementation. ⭐Business Development Strategy: We help firms create business development best practices designed to enhance client relationships and provide the accountability necessary for success.⭐Digital Strategy: We assess your current tools to uncover opportunities for growth. Then we develop multi-channel tactics to target clients, grow digital platforms, and create differentiating experiences that stick. ⭐Content Strategy: We create content strategies to repurpose your existing content and develop impactful new content for websites, blogs, emails, podcasts, videos, social media, and other content channels.⭐BD and Marketing Workshops: We conduct virtual and in-person 1:1 coaching sessions, coaching cohorts, and training workshops for lawyers and law firm marketers. ⭐Brand Development: We develop your firm's brand voice, logo, and brand elements, and then update your firm's branding across channels, materials, and platforms. ⭐Department Assessment & Development: We work with your firm to assess your business development and marketing functions, identify gaps and areas for growth, recruit new talent, and conduct 1:1 or department training.

Leads the firm’s marketing operations team, which focuses on optimizing workflows, designing service improvements, establishing efficient policies and procedures, and managing key initiatives.

Lead the firm’s graphics and design team, website and digital team, and events team. Major projects include a successful firm rebranding in 2017, a new website launch in 2019, and the launch of the new Troutman Pepper brand in 2020. Responsible for managing all internal and external visual communications, as well as consistently executing the firm’s brand standards. I also oversee the strategy and execution of the firm's website and digital platforms, including blogs, microsites, and other digital properties. Our events team is focused on providing high level client experiences and general event support in line with the firm's strategic business development and client care objectives.

Lead the Atlanta based marketing team, focusing on enhancing KPMG’s brand, building and nurturing key market relationships, and advancing opportunities for growth across Atlanta and the Mid-South Hub region for audit, tax and advisory.

Successfully launched the firm's rebranding effort in 2017 and new website in 2019. Responsible for ensuring consistency in the execution of the firm's brand identity, managing the firm's graphics and design team, and overseeing the firm’s website and digital platforms.

Responsibilities include driving and tracking progress on department annual goals, working to set the department’s annual budget, outlining department practices and procedures, evaluating ROI for business development initiatives, reporting on successes and the overall impact of business development efforts firm-wide, providing strategic business development guidance for the energy and environmental practices and managing the firm's graphics team.

Business development coaching, client teams, client interviews, strategic business plans for practice groups and attorneys, practice group analysis, market research/competitive intelligence, seminars and events, RFPs and pitches, all aspects of marketing and client development for multiple offices, including: Atlanta, GA; Orange County and San Diego, CA; Portland, OR and Raleigh, NC.

Manage general litigation files from initial receipt of claim through settlement or hearing; draft all pleadings, including, but not limited to, complaints, answers, motions, discovery requests and responses; attend and conduct depositions of plaintiffs and workers' compensation claimants; maintain regular contact with clients and employer representatives to discuss case strategies, strengths and weaknesses of defenses or claims, and potential for success at hearing; analyze medical records and prepare posturing letters to physicians and other medical personnel in conjunction with independent medical evaluations; evaluate claim exposure and draft settlement evaluations for insurance adjusters; conduct settlement negotiations and participate in settlement mediations; prepare and present comprehensive research projects and prepare legal memorandums analyzing all issues for current and prospective litigation.

Complete detailed research projects and prepare legal memorandums; draft pleadings including, but not limited to, summary judgment documents and appellate briefs; review files and prepare deposition summaries.

Performed substantive research and writing assignments applicable to an abuse and neglect calendar, drafted orders and researched various topics including issues related to child custody, domestic violence, special education, and mental health; assisted courtroom clerks with case management, including writing, filing and docket orders, scheduling and rescheduling dates and maintaining the judge’s calendar.

Conducted research and wrote memoranda to aid attorneys for upcoming multi-million dollar class action lawsuit; performed initial client interviews and maintained contact with over seventy-five clients; assisted in preparing, filing, and serving complaints; gathered documents for discovery and response to reciprocal discovery motions; investigated case elements through client and defendant information and files; observed all aspects of civil law through mentoring attorneys.

The Sterling Group, xpedx, a division of International Paper, Atlanta, GeorgiaOn-site Account Manager, (June 2001 – August 2002)Managed all aspects of sales account including contract pricing, invoices, claims, paper specifications, and inventory; designed and implemented programs to increase market share; performed weekly sales presentations; developed strong relationships with customers while gaining knowledge of competitive grades, market conditions, and various selling techniques. xpedx, a division of International Paper, Atlanta, GeorgiaInside Sales Representative, (December 2000 - June 2001)Provided customer service and product knowledge to over 200 xpedx customers daily while teaming with outside sales to handle important platinum accounts; achieved top ranking in profit numbers within three months of commencement. International Paper, Memphis, TennesseeService Excellence Account Executive, (October 1999 - November 2000)