Katherine Diamond-Porter Email & Phone Number

Detroit, Mi, Us

Troy, Michigan, United States

- Managed a complex email marketing campaign schedule for 30+ accounts in a highly technical environment, overseeing millions of sends daily- Optimized email campaign delivery to increase sales and leads- Provided creative direction and managed marketing strategy for email design, web design, and copy- Built and strengthened strategic relationships with clients, affiliates, and leading industry partners- Designed automated workflows with CRM systems to enhance customer engagement and operational efficiency for Shopify store- Recruited, trained, and managed team of 10 Email Marketing Specialists

Troy, Mi

- Managed and analyzed email marketing campaign performance metrics for dozens of daily campaigns, focusing on revenue, engagement, delivery rates, and recipient feedback- Designed email campaigns and approved other team members' designs before going live- Delivered strategic, data-driven insights and constructive feedback to the marketing team to enhance performance and drive measurable improvements- Documented team performance to audit role effectiveness and foster continuous growth within the team- Communicated recommendations for updates and improvements to the email marketing platform and methodology based on critical analysis, aligning with organizational goals- Provided client support, including product pricing negotiations, to achieve business objectives and strengthen client relationships

East Lansing, Mi

* Managed all aspects of print and online advertising including writing copy, negotiating media space, coordinating artwork, photography, and graphic design, and meeting deadlines for publication* Ensured consistency in brand elements across print, digital, and non-traditional media* Editor of the Insight newsletter going to 3,000+ donors* Created the News @ MSU Libraries blog* Distributed press releases and arranged interviews for major media communications at library events* Scheduled and published social media posts and created a new Special Collections Facebook page* Planned and organized library-wide public relations campaigns and special events to showcase library programs, events, and Development activities* Served as a library liaison to community groups across campus

366 W. Circle Drive, East Lansing, Mi 48824

Promoted to Social Media Coordinator while also maintaining the role as Development Assistant.

East Lansing, Mi

* Reported directly to the Director of Development, working to strategize and ultimately achieve ambitious, million-dollar fundraising goals for MSU Libraries as part of the Empower Extraordinary campaign* Processed gifts, sent gift acknowledgements, planned fundraising events, and wrote stewardship letters* Researched donor prospects and built mailing lists using Advance Web, Advance Reporting Tool, and Advance Performance software * Monitored the Development operating budget and handled basic accounting procedures such as travel reimbursements and reconciling purchasing cards* Implemented and managed the MSU Special Collections Facebook* Inventoried incoming gift-in-kinds* Worked with Chicano/Latino Studies Bibliographer on metadata for the Midwest Chicano/Latino Activism collection (MICHILAC)

- Circulation Department (July 2014 - October 2014)- Google Digitization Project (May 2013 - July 2014)- Stacks Department (September 2011 - May 2013)- Late Night Circulation (September 2009 - September 2011)

Lansing, Michigan Area

* Served at the public service desk, checking out and checking in library materials, collecting fines, and issuing library cards* Worked regular shifts at the public service desk, answering patron questions in person, over the phone, and via email* Pulled library materials for hold requests and prepared materials for programs and displays* Processed incoming returns and holds

Santander, Spain

Spanish language, literature, and culture in collaboration with the Universidad Internacional Menéndez Pelayo (UIMP) with a homestay

East Lansing, Mi

Auditioned for the Michigan State University Concert Orchestra and performed two concerts for the Fall Semester concert series.

Bachelor Of Arts (B.A.), Advertising

Activities and Societies: Study Abroad in Santander, Spain 2012, MSU Alternative Spring Break 2011, Violinist in MSU Concert Orchestra.

Minor, Spanish

Education record