- Managed a complex email marketing campaign schedule for 30+ accounts in a highly technical environment, overseeing millions of sends daily- Optimized email campaign delivery to increase sales and leads- Provided creative direction and managed marketing strategy for email design, web design, and copy- Built and strengthened strategic relationships with clients, affiliates, and leading industry partners- Designed automated workflows with CRM systems to enhance customer engagement and operational efficiency for Shopify store- Recruited, trained, and managed team of 10 Email Marketing Specialists

- Managed and analyzed email marketing campaign performance metrics for dozens of daily campaigns, focusing on revenue, engagement, delivery rates, and recipient feedback- Designed email campaigns and approved other team members' designs before going live- Delivered strategic, data-driven insights and constructive feedback to the marketing team to enhance performance and drive measurable improvements- Documented team performance to audit role effectiveness and foster continuous growth within the team- Communicated recommendations for updates and improvements to the email marketing platform and methodology based on critical analysis, aligning with organizational goals- Provided client support, including product pricing negotiations, to achieve business objectives and strengthen client relationships

* Managed all aspects of print and online advertising including writing copy, negotiating media space, coordinating artwork, photography, and graphic design, and meeting deadlines for publication* Ensured consistency in brand elements across print, digital, and non-traditional media* Editor of the Insight newsletter going to 3,000+ donors* Created the News @ MSU Libraries blog* Distributed press releases and arranged interviews for major media communications at library events* Scheduled and published social media posts and created a new Special Collections Facebook page* Planned and organized library-wide public relations campaigns and special events to showcase library programs, events, and Development activities* Served as a library liaison to community groups across campus

Promoted to Social Media Coordinator while also maintaining the role as Development Assistant.

* Reported directly to the Director of Development, working to strategize and ultimately achieve ambitious, million-dollar fundraising goals for MSU Libraries as part of the Empower Extraordinary campaign* Processed gifts, sent gift acknowledgements, planned fundraising events, and wrote stewardship letters* Researched donor prospects and built mailing lists using Advance Web, Advance Reporting Tool, and Advance Performance software * Monitored the Development operating budget and handled basic accounting procedures such as travel reimbursements and reconciling purchasing cards* Implemented and managed the MSU Special Collections Facebook* Inventoried incoming gift-in-kinds* Worked with Chicano/Latino Studies Bibliographer on metadata for the Midwest Chicano/Latino Activism collection (MICHILAC)

- Circulation Department (July 2014 - October 2014)- Google Digitization Project (May 2013 - July 2014)- Stacks Department (September 2011 - May 2013)- Late Night Circulation (September 2009 - September 2011)

* Served at the public service desk, checking out and checking in library materials, collecting fines, and issuing library cards* Worked regular shifts at the public service desk, answering patron questions in person, over the phone, and via email* Pulled library materials for hold requests and prepared materials for programs and displays* Processed incoming returns and holds

Spanish language, literature, and culture in collaboration with the Universidad Internacional Menéndez Pelayo (UIMP) with a homestay

Auditioned for the Michigan State University Concert Orchestra and performed two concerts for the Fall Semester concert series.