Katherine Dolson Email & Phone Number

• Led 14 strategic marketers to drive awareness of McKesson and The US Oncology Network as the premiere provider of support and services to specialty providers through digital, events, campaigns, communications, sales.
• Drove the creation and implementation of 3 annual marketing plans, prioritizing growth, retention and customer engagement and satisfaction.
• Established new capabilities for the business: competitive insights to proactively monitor McKesson’s portfolio, positioning and products, and direct sales to a platform that serves as a single source of truth for.
• Conducted key market research including a competitive NPS survey as well as a brand assessment of The US Oncology Network versus key competitors to better define how we position against them.
• Developed key stakeholder relationships across the business to support the strategic initiatives of the specialty provider segment.

The Woodlands, Texas

• Led 5 digital marketing specialists focused on the planning, development, and execution of informational, promotional and nurture email campaigns in Marketo for the largest business unit at McKesson to drive.
• Developed a channel testing strategy for email communications to maximize engagement, lead conversions and define best practices which resulted in 21% increase in open rates, 60% increase in CTR, 57% increase in CTO.
• Created a lead nurturing model using Marketo and SalesForce that tracked leads through the sales funnel, implemented lead scoring for more qualified leads and demonstrated marketing’s influence on over $1M in pipeline.
• Implemented Workfront project management system to manage the hundreds of requests/projects the 50+ marketing member team receives.
• Appointed chair of the women’s employee resource group (OWN IT) leading 10 board members that provide networking and development opportunities to women in the organization.

The Woodlands, Texas

The Woodlands, Texas

• Created and executed strategic, coordinated marketing plans for a consulting service, Innovative Practice Services (IPS), including communications, events, sales support and enablement, and marketing materials to drive.
• Produced content to support the IPS offering including testimonial videos and a white paper on optimizing reimbursement that was later turned into an article in Oncology Business Review (OBR).
• Re-launched the Innovent Oncology website, updating content and functionality, and creating messaging that resonated with the different audiences.
• Developed patient-facing materials including a patient resource guide and an informational DVD for oncology patients on the concepts of advance care planning.
• Created Innovent Oncology University – a comprehensive, 11-module training program for physicians, payers, and staff on how to implement Innovent Oncology.
• Key Achievement: led the product development and go-to-market strategy of a new consultative offering for providers (Innovative Practice Services) that supported the financial health of specialty practices.

Houston, Texas Area

• Created and executed on strategic marketing plans for 7 markets utilizing a $20M budget.
• Managed the creation and execution of all collateral materials including direct mail, newspaper ads, posters, brochures, sales presentations, training materials and sales kits.
• Produced and managed the media buy for over 30 Direct Response Television (DRTV) and radio commercials.
• Performed market research and competitive analysis, including focus groups, for development in three new markets.
• Tracked response rates, cost per call, cost per lead, and overall acquisition cost.
• Built and led a 10-person marketing team including coordinators, managers, and graphic designers.

Houston, Texas Area

• Coordinated all major fundraising and community events (United Way Giving Campaign, Juvenile Diabetes Research Foundation Walk, March of Dimes WalkAmerica and Habitat for Humanity) from leadership involvement and event.
• Worked with educational institutions to develop mentoring programs pairing students and Andersen personnel.
• Identified strategic opportunities for senior management to participate on community non-profit boards.

Houston, Texas Area

Managed all special event fundraising efforts each year including 3 golf tournaments, an 80-company Bowl-A-Thon, a business gala and 200 parking volunteers for the Shell Houston Open, raising over $1.5M annually to support our programs. Also responsible for all internal and external public relations including newspaper articles, press releases and public.

Houston, Texas Area

Created and implemented a marketing strategy for Houston area high schools including marketing materials and advertisements to grow enrollment for the PSAT and SAT prep courses. Also helped organize and market the 1998 Law Symposium, generating more than 400 RSVPs.

Houston, Texas Area

• Developed yearly marketing plans and coordinated all activities for 6 locations including collateral, direct mail, newspaper, radio, catalogs, events/trade shows and promotions using co-op dollars provided by computer.
• Coordinated the first Computize Digital Media and Publishing Conference in Houston and Dallas with over 300 attendees in each city
• Solicited advertising revenues for marketing events
• Conducted market research
• Managed vendor and customer databases