Katherine Warner

Katherine Warner Email and Phone Number

Chrysler and Dodge Interactive Manager and Brand SEO Lead @ Stellantis
Houston, TX, US
Katherine Warner's Location
Greater Houston, United States, United States
Katherine Warner's Contact Details

Katherine Warner personal email

n/a

Katherine Warner phone numbers

About Katherine Warner

Driven advertising/marketing leader with over 16+ years of digital and traditional experience **I have a passion for the power of the web and using analytical thinking to understand consumer behavior - My motto is always.. TEST. LEARN. OPTIMIZE**Experienced in Digital Marketing, Branding, Website Design and Launching, SEM/SEO Marketing, Social Marketing, Display Advertising, Data Analytics, CRM, and Traditional MarketingSpecialties: Digital, Broadcast, Marketing/Advertising, Client Management, Business Strategy, Project Management, Brand Strategy, Campaign Management, Creative Concepting, Cross-Channel solutions, and Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Katherine Warner's Current Company Details
Stellantis

Stellantis

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Chrysler and Dodge Interactive Manager and Brand SEO Lead
Houston, TX, US
Website:
stellantis.com
Employees:
110185
Katherine Warner Work Experience Details
  • Stellantis
    Chrysler And Dodge Interactive Manager And Brand Seo Lead
    Stellantis
    Houston, Tx, Us
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  • Stellantis
    Chrysler And Dodge Interactive Manager & Brand Seo Lead
    Stellantis Nov 2019 - Present
    Amsterdam, Nl
    • Strategic and operational lead for Stellantis U.S. brand website(s), (alfaromeousa.com, Dodge.com, and Chrysler.com) managing the development of website content from creative concepting to development; aligning towards brand guidelines, digital trends, data insight, timelines, and overall allocated budgets.• Collaborate with Brand(s) and Product Marketing, Advertising, Customer Relationship Management (CRM), Social, Analytics, and multiple digital agencies to deliver cohesive marketing communications.• Focus on improving site UFA/LFA conversion rates, as well as customer satisfaction and engagement, to increase online sales leads, through analytics reporting and web optimizations.• Manage ongoing website optimizations, implement process improvements, and evaluate / integrate new technology solutions to further enhance the overall consumer shopping journey. • Strategic lead for Stellantis SEO holistic strategy, for all Stellantis U.S. brand websites {Chrysler, Dodge, Jeep, RAM, Fiat USA and Alfa Romeo USA}. • Partner with other Stellantis Brand Interactive Managers to provide overall SEO best practices and key SEO initiatives which focus on driving incremental search volume and creating efficiencies.
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  • Tmv Group
    Digital Account Director
    Tmv Group Aug 2018 - Nov 2019
    Milford, Michigan, Us
    • Manage a diverse client portfolio to develop, execute and monitor digital marketing plans, which consist of both owned and paid marketing channels• Analyze performance data to provide clients with overall campaign optimizations to generate referrals and leads• Manage cross-capability teams to deliver creative thinking and powerful ideas that align with client objectives• Responsible for account growth and revenue sustainability• Partner with Managing Partners to set goals and plan for agency and client future fiscal year(s), and work closely with finance on forecasting and billing• A part of new business leadership team
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  • Mccann Detroit
    Account Supervisor
    Mccann Detroit Oct 2015 - Aug 2018
    Detroit, Us
    • Paid Media account lead, collaborating with media, creative, production and ad serving teams, to create dedicated email campaigns and display advertising campaigns for ALDI USA and Ameriprise Financial • Work closely with clients and agency partners to define business objectives, goals and requirements for ALDI corporate seasonal campaign, which includes both website and paid media initiatives• Monitor and manage overall scope, timelines and digital advertising deliverables across desktop and mobile devices• Work closely with strategy and analytics teams to evaluate data, determine insights, and develop recommendations to optimize the experience/messaging• Mentor Account Executives with overall best practices on client communications and general account leadership skills
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  • Organic
    Manager, Client Services
    Organic Mar 2013 - Dec 2014
    Cincinnati, Ohio, Us
    -Manage and lead a team responsible for all digital projects across website (responsive design), OLA, email, mobile app, and social for Kimberly Clark Pull-Ups Brand, serving as the day to day client contact-Assist with developing strategic creative solutions for always-on/platform and commercial program campaigns; working closely with partner agencies to ensure overall messaging aligns across digital and traditional elements-Work closely with delivery department to monitor all timing and financials (both in and out of scope)-Collaborate with internal delivery, tech, strategy, and creative team members to ensure a seamless output of work -Manage the internal strategy, for all social channels (Facebook, Twitter, YouTube, and Pinterest); across Pull-Ups and GoodNites brandMajor projects/accomplishments:-Launched three key advertising campaigns across all digital channels, (Site/OLA/Social/Email) including upfront planning, post launch updates, and analytic reporting-Pull-Ups Pinterest Social channel; managing overall strategy and creative tactics
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  • Digitas Detroit
    Senior Account Executive
    Digitas Detroit Feb 2011 - Mar 2013
    Boston, Massachusetts, Us
    -Managed the launch of all digital retail promotions, across five desktop websites, two mobile websites, and OLA (desktop, mobile, and Tier 2/3) campaigns; including project briefing, creative routing, client reviews, production reviews, and post launch reviews-Served as primary day-to-day client liaison for all digital marketing initiatives -Collaborated with partner agencies to strategize, develop, and launch integrated branded campaigns-Partnered with Clients as strategic advisor setting brand objectives relative to content strategy, customer target, and marketing tactics-Developed overall annual digital marketing plans and marketing strategies to increase lead generation -Guided and motivated Marketing Associates in an effort to drive overall career growth and -Led the consolidation of project processes; aligning both the digital and traditional teams together to define one efficient unit Major projects/accomplishments:-Within three months, successfully managed the launch of re-platforming and re-designing GM Certified Service Mobile website; including managing creative evolution, client/vendor reviews, UI/UX collaboration, SEO, and analytics-Managed the launched and integration of GM Certified Service within Chevrolet, Buick, GMC, and Cadillac Divisional desktop and mobile websites; including working closely with all agency partners to ensure content matched core brand guidelines and aligned with SEO and site platform requirements
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  • Digitas Detroit
    Associate/Senior Associate, Marketing- In-Market Display
    Digitas Detroit Apr 2008 - Feb 2011
    Boston, Massachusetts, Us
    -Supported Manager on Chevy, Buick, GMC, and Cadillac In-Market Display teams; providing dynamically generated online advertising units for top automotive in-market sites (Yahoo, MSN, AOL, Edmunds, and KBB)-Provided a day-to-day resource for clients on program management-Supported upper level Marketing teams in all strategic endeavors, from both a thinking and administrative perspective-Partnered with media and production agency to ensure all elements were developed to meet core brand and site guidelines-Responsible for briefing creative teams and ensuring project aligns with client needs and core In-Market strategies-Helped managed projects from conception to final executive with all vendors (production and media); ensuring all OLA units were trafficked and functioning properly, based on media placements -Gather key customer insights and experiences through metrics, analytics and third-party vendor feedback to optimize ongoing OLA campaignsMajor projects/accomplishments:-Managed development and execution of several dynamic marketing (XML driven Rich Media), and advanced re-targeting tactics for all In-Market display units across GM brands
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  • Wunderman Team Detroit
    Assistant Account Executive – Crm Ford Customer Service Division
    Wunderman Team Detroit Oct 2007 - Apr 2008
    Detroit, Mi, Us
    -Assisted with directing and coordinating all aspects of digitally produced direct mail and email programs for FSCD including coupons, creative, data and interactive elements-Collaborated with the Account Executive and Account Supervisor in preparation of recommendations and actions for the client-Developed creative and or project briefs and submit to Supervisors for approval-Participated in creative development and review to ensure that concepts and executions are on strategy and meet overall project objectives-Consulted with Creative, Account Management and other internal departments to understand and meet client objectives and help in development of strategic solutions-Monitored schedules and ensure timely completion of projects-Assisted in preparing materials for all client meetings
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  • Jwt Team Detroit
    Print Traffic Coordinator
    Jwt Team Detroit 2006 - 2008
    New York, Ny, Us
    -Acted as a liaison between all departments within agency-Routed manuscripts and ad materials -Reviewed comments and communicate any revisions with studio-Managed deadlines and schedules to help teams stay on production schedule-Worked with Print Production and Art Studio to generate production estimates -Communicated with Media Planners regarding media spec sheets and publication close dates-Responsible for generating and sending media insertion orders to publications-Coordinated and attend work starts, pre-production and weekly status meetings-Opened and close agency jobs-Chosen team member for managing JWT accounts over four month transition of WPP merge
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Katherine Warner Skills

Digital Marketing Integrated Marketing Interactive Marketing Advertising Digital Strategy Online Advertising Creative Direction Lead Generation Web Analytics Marketing Seo Mobile Marketing Account Management Interactive Advertising Social Media Marketing Marketing Strategy Social Marketing Brand Management Crm Social Media Client Services Strategy Management Art Direction Online Marketing Multi Channel Marketing Mobile Devices Customer Insight Creative Strategy Mobile Advertising Brand Development Analytics Brand Awareness Facebook Rich Media Digital Media Direct Marketing Marketing Communications Content Strategy Sem Relationship Marketing Leadership Social Networking Display Advertising Email Marketing Search Engine Optimization Google Adwords Google Analytics Campaign Management Paid Media

Katherine Warner Education Details

  • Western Michigan University - Haworth College Of Business
    Western Michigan University - Haworth College Of Business
    Advertising And Promotions

Frequently Asked Questions about Katherine Warner

What company does Katherine Warner work for?

Katherine Warner works for Stellantis

What is Katherine Warner's role at the current company?

Katherine Warner's current role is Chrysler and Dodge Interactive Manager and Brand SEO Lead.

What is Katherine Warner's email address?

Katherine Warner's email address is kw****@****oup.com

What is Katherine Warner's direct phone number?

Katherine Warner's direct phone number is +124820*****

What schools did Katherine Warner attend?

Katherine Warner attended Western Michigan University - Haworth College Of Business.

What skills is Katherine Warner known for?

Katherine Warner has skills like Digital Marketing, Integrated Marketing, Interactive Marketing, Advertising, Digital Strategy, Online Advertising, Creative Direction, Lead Generation, Web Analytics, Marketing, Seo, Mobile Marketing.

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