Driving demand and adoption of AiRISTA products through brand awareness and marketing. Managing digital marketing campaigns, assisting product management and sales with product launches, developing overall marketing strategy, and more.

While working at UPLIFT Desk, I served as the product expert on the marketing team who oversaw product strategy while developing and implementing GTM strategies for product launches including competitive research, marketing, and the implementation of a stage gate process. On the brand side, I initiated and lead the development of comprehensive brand guidelines, encompassing brand pillars, tone, voice, iconography, photography, and illustration while driving the creation of customer and buyer… Show more While working at UPLIFT Desk, I served as the product expert on the marketing team who oversaw product strategy while developing and implementing GTM strategies for product launches including competitive research, marketing, and the implementation of a stage gate process. On the brand side, I initiated and lead the development of comprehensive brand guidelines, encompassing brand pillars, tone, voice, iconography, photography, and illustration while driving the creation of customer and buyer personas for the UPLIFT brand. Within a moving organization with many staff changes, I also took on the management of the creative team and briefed and directed photo and video production shoots for both B2C and B2B segments, ensuring high-quality visual content aligned with brand strategy and campaign objectives. I was part of a working team who was developing and implementing omnichannel marketing strategies including annual calendars, paid media strategies, affiliates and influencer strategies, email revamps and customer journey experiences, and more. A few additional projects I completed while working at UPLIFT:Designed and created wireframes to enhance UI and UX for over 10 new webpages on the UPLIFT website, including the homepage, category display pages (CDPs), product display pages (PDPs), and new B2B landing pages (pending live deployment).Led cross-functional teams in the planning and execution of integrated marketing campaigns for B2B (including design of a new lead generation page, updates on existing B2B pages, etc.) generating a 25% increase in lead generation. Show less

As the initial engagement contact (and continued support) for all Vibrent customers, I managed all aspects of web properties that support marketing and branding. I suggested and implemented improvements to technical platforms including an in-house CMS, Prospect Management Tool (PMT), Learning Centers, and Portal applications for the All of Us Research Program.Through the development and maintenance of multiple overall marketing strategies and plans for recruitment, retention, and… Show more As the initial engagement contact (and continued support) for all Vibrent customers, I managed all aspects of web properties that support marketing and branding. I suggested and implemented improvements to technical platforms including an in-house CMS, Prospect Management Tool (PMT), Learning Centers, and Portal applications for the All of Us Research Program.Through the development and maintenance of multiple overall marketing strategies and plans for recruitment, retention, and engagement for customers, I was able to measure new revenue creation and customer satisfaction scores while assessing strategic priorities, opportunities and risks, process refinement, and quality improvement.To improve the overall effectiveness of recruitment for the program, I designed and launched a dynamic lead generation page that sends prospects to our Prospect Management Tool. I was then able to work with Health Program Offices and Community Engagement Partners to create customized prospect journeys.I worked directly with partners to design and develop micro-sites for which I then evaluated analytics and improved Google Analytics Dashboards that report on marketing campaigns and recommended areas of improvement. Show less

Managed and developed graphic design team and contract designers. Hired and fully trained new employees, managed workloads, schedules and deadlines. Guided design for digital advertising, social media, email, content, PR, research, and more by implementing sharply focused briefs that guided visual creation that was on-brand, on-target and delivered results. Further defined multiple brand guidelines and strategies through tone, voice, iconography, photography, and illustration to insure… Show more Managed and developed graphic design team and contract designers. Hired and fully trained new employees, managed workloads, schedules and deadlines. Guided design for digital advertising, social media, email, content, PR, research, and more by implementing sharply focused briefs that guided visual creation that was on-brand, on-target and delivered results. Further defined multiple brand guidelines and strategies through tone, voice, iconography, photography, and illustration to insure consistency across all channels and touch points. Show less

Launched new products (including branding, packaging, marketing strategy, merchandising, and more) by collaborating cross-functionally with internal marketing/operations departments. Updated and maintained product merchandising and branding across multiple sales channels. Accelerated the creation and launch of product related and educational content. Expanded the creative team by guiding and training a content marketing manager to take over blog content.

2010-2013 GREYSTAR 2013-2016 ASSET CAMPUS HOUSING & PEAK CAMPUS COMMUNITIES2016-2017 CAPSTONE COLLEGIATE COMMUNITIES Lease-up Manager and Reputation Management for several properties across the U.S. Transitioned companies due to property sales to new ownership gaining experience across multiple locations, markets, and management companies. Led teams of 20+ employees including HR, marketing strategies, employee development, and more. Developed property budgets and enforced… Show more 2010-2013 GREYSTAR 2013-2016 ASSET CAMPUS HOUSING & PEAK CAMPUS COMMUNITIES2016-2017 CAPSTONE COLLEGIATE COMMUNITIES Lease-up Manager and Reputation Management for several properties across the U.S. Transitioned companies due to property sales to new ownership gaining experience across multiple locations, markets, and management companies. Led teams of 20+ employees including HR, marketing strategies, employee development, and more. Developed property budgets and enforced reductions in spending. Led marketing campaigns to increase reviews, managed property reputations, and aided in property clean-up including crisis management for major flooding and reconstruction. Expedited new construction and completed property renovations. Show less