-Served as a key lead to the founder across multiple areas of the business for the conceptualization, planning, and execution of the Soak Beauty brand to successfully launch within 3 months-Designed, implemented, and maintained the Soak Beauty e-commerce Shopify site including the configuration of all assets and setup for products, content, and brand marketing copy-Compiled and analyzed product research & trends into business development proposals for partner brands to build strategic vision, identify opportunities, and recommend prospective solutions-Crafted compelling editorial content for brand partnerships on The Soak Lifestyle blog to organically increase site traffic by 75% through strategic keyword optimization-Provided social media guidelines and briefs for influencers to create cohesive UGC for multiple media platforms (Instagram, TikTok, Facebook, Youtube)

-Improved and streamlined client outreach through creative marketing strategies & channels, executing over 80 activities per day to exceed quota and increase MQL conversion by 50%-Communicated directly with start-up company founders/C-level stakeholders daily to bolster client relationships and tailor performance-enhancing feedback, and cross-sell other Atrium services-Organized and facilitated company events, start-up founders networking opportunities, and tech conventions in the Silicon Valley to prospect potential clients-Developed first playbook for onboarding incoming SDRs, including step-by-step instructions for using SalesForce and SalesLoft functions and talk tracks for qualifying leads

-Supported global Fortune 100 tech companies by working cross-functionally with Audit, Tax, and Risk Assurance teams to ensure smooth coordination and completion of financial deliverables-Coordinated all team meetings, client events, and executive domestic & international travel-Managed client monthly invoices and pulled WIP reports to monitor multi-million engagement budgets, maintaining a healthy financial status at all times-Initiated and created first ever live onboarding tools and resources for engagement teams, saving over 100+ hours onboarding and training new incoming team members