Katherine Alexis Ferro Email & Phone Number

During our time together, we will focus on the mindset to rewrite limiting beliefs, uncover emotional blocks, and create habits to help you build the life you desire. We'll work through finding what tools you can lean on to nurture and find strength to love and support you mental health. Hosts workshops nationally in person and virtuallyTreatment center group facilitatorCreates downloadable worksheetsProvides tools and resourcesDevelops E-coursesMy role as a certified life coach is to reconnect people to their beliefs through their journey to self-discovery. I facilitate inspirational moments where people accept that they are not a product of their circumstances, and act in breaking cycles to embrace their unique identity.I’ll walk you through the steps I’ve adopted myself to guide your flow of thoughts, and emotions and come out celebrating life again. On top of that, I’ll share the research, interviews, and experiences as a life coach and genuine human that holistically allowed me to overcome depression, anxiety, an eating disorder, and two cancers in order to live an authentic fulfilling life.

Advises entrepreneurs + small businesses in developing innovative + competitive business strategiesDevelops and launchs websites via Wix/Wordpress, merchandises Shopify accounts + creates/edits copyHosts workshops for students + professionals interested in career and business developmentReviews business plans to increase opportunities and maximize operational strategies

Beverly Hills, California, Us

Brands: Maker's Mark, Jim Beam, Courvoisier, Knob Creek, Sutter Homes, NFL, NHL, NBL, NBA, Girl Scouts of America, Sony Picture Animations and more. Managed a team of 11 in both our LA & China officesAccount Management + Product Development: Customer Acquisitions Spearheaded the ideation, strategic planning and implementation of client initiativesRepresented the agency as a leader in the sustainability marketplace Executive leader of product design, sourcing, production, and project management Directed creative teams from start to finish on all campaign pitches and product mock-ups, sample approval and packaging requirements Maintained brand integrity across all company marketing initiatives and communications in US, China, Mexico, UK, Germany, Canada, and Spain Built and managed internal marketing calendars that qualified leads Trend forecasted and sourced initiatives in sustainability blanketing across all orders to minimize our product and packaging impact on the environment. Operations Oversaw long-range strategy for business + evaluated new opportunities Business-to-business profiling/plans and strategic roadmaps for trending promotional productsPresented to C-level executives, crystallizing strategic priorities, development of in-house capabilities, and capital requirements of key initiatives Lead budgeting, forecasting + deal analysis processes across multiple business units (Spirits, Amusements, Non-profit, Apparel, and Events) Partnered with key business stakeholders to create and analyze KPI dashboards to improve financial transparency for decision-making IT + Onboarding Recruited and interviewed prospective hires Created operational SOPs for company wide adoption and on-boarding Led new hire training and management Mapped, built and tested Salesforce, ClickUp, Slack, Canva, and Google Suites

Liaison between our client + customers, developing sales strategies expanding prospective accountsDeveloped campaigns, sales pitches, decks and incentives to best drive sales and represent clientsPresented weekly sales and marketing presentations to small business owners and corporate accounts Responsible for building a book of business, creating a rapport and managing client retentionPartnered with the client to develop team skills through workshops and training calls

Santa Barbara, California, Us

Managed a team of 9 across the design, production, and logistics departments Worked closely with the owner, design director, and sales team to ensure collections met seasonal design guidelines, stayed within budget, and were sourced domestically to optimize productionEstablished relationships with manufacturers to enhance production strategies and minimize costs Visited local jewelers to approve samples from concept to creation, tracking process and traction Monitored and updated inventory and WIP reports shared between the sales team, the COO and CEO Negotiated costs to achieve required margins + standardize BOMs

Miami, Fl, Us

Clients: Walmart, Amazon, Sears, JCP, Dickies, KmartReported directly to the Manager of Operations Managed a team of 6 Represented the operations department in meetings, ensuring decisions supported our customer model within the apparel space Advised the Director of Operations, Director of IT and VP of Human Resources on improving strategies, serving as a thought leader for projects and ensuring that all initiatives supported business processes Responsible for the creation and implementation of a variety of operational initiatives, including SAP (an inventory allocation program), and Quickbase (a project management program) Used for cross functional department priorities (milestones, strike off approval, change management and communication) Oversaw all screen-printing products in part with the design and merchandising team Increased inventory flow, gross margin costs, and fulfillment rates by 13% annually ($1.3 million in 2016) Directed local printers in developing strike offs and orders from concept to creation and as needed to monitor project process and traction Created BOMs for local production costs, negotiated contracts and processed invoices Reported monthly KPIs, tracking project fulfillment rates, costs and expenses Tracked and allocated inventory using SAP and Manhattan

Brooklyn, Ny, Us

Managed a team of 3 Assisted the Production Manager + Senior Product Developer in the development of seasonal collections Communicated daily with designers, product development and production managers during all phases Attended approval meetings of pre-production and top-of-production samples and suggested modifications to improve margin costs and product quality Tracked production schedule against master sales/design calendar Communicated and visited casters and platers on a weekly basis to develop and QC samples Ensured tech packs and components were provided to factories according to the time and action calendar

New York, Ny , Us

Communicated with vendors in China, India and Thailand new product development, speck sheet, costs + deadlines Worked closely with the design + engineering teams developing/testing overseas samples, identifying modifications, updating tech packs, and detailing improvements with complementary photos Processed work orders, sales orders, purchase orders, and inventory movements via QAS

Liaison between President, internal departments, clients and mediaCoordinated and executed publicity events, talent management, and creative representation Researched industry trends and competitors, strengthening branding opportunitiesManaged social media (Facebook & Twitter)Directed talent and production team during networking events

Developed all creative presentations (floor plans, sales plans, e-mailers, window displays and signs) within the retail spaceCoordinated luxury trunk shows for exclusive clients Managed social media and EBay sales Partnered with vendors to increase consignment jewelry sales Monitored seasonal stock and implemented sales events to drive customer incentives. Trained sales associates in customer service and brand representation

New York, New York, Us

Clients: Betsey Johnson, Diane Von Furstenberg, Givenchy, Vera Wang & Oscar De La Renta Set-up and led fit events, seminars and promotions to educate store personnel and customers on products and promotions within the retail and apparel space for each brand Ensured seasonal targets were hit, recommending sell-through options based on customer analysis Evaluated floor presentation + prioritized door needs to actively pursue + gain dominant space Communicated white space opportunities, stock outs and other deficiencies to Store Management, Account Managers and Merchandising Managers Relayed our competitor’s product, marketing strategies and business as it affected MCG Detailed knowledge of door assortments, RTV's and markdowns with store visit reports, monthly recaps and expense reports Stayed on top of trends in men’s and women's R2W, as well as the fine and fashion jewelry world

San Francisco, California, Us

Promoted sales Circulated inventory Promoted to Visual Merchandiser Executed visual displays, styled mannequins and floor-plans within the retail apparel space

New York, Ny, Us

Updated model look-books and comp cardsCommunicated with models and clients for job related purposes. Registered new models into our system Planned and coordinated open-call events Styled modelsRecruited talent

Distrito Federal, Mx

Wrote copy for press releases, invitations, promos, and announcementsPlanned and coordinated seasonal events Directed event, talent, and press Coordinated giveaways supplied with sponsor products

Bachelor Of Arts Degree, Fashion Merchandising

Cultural Studies