My personal mantra is "Be true. Do good work." Over my career I have managed large-scale digital marketing projects with the purpose of benefiting the entire organization. I've also been fast on my feet for those quick-wins that have big impact on operations and the bottom line. These experiences and my unwavering commitment to be true and do good work are what set me apart. Looking for a more corporate elevator pitch? Here ya go! Digital Marketing professional, certified in recruitment marketing, with over 10 years of experience in integrated digital strategy with knowledge of the healthcare industry and a proven track record of leading engaged and high performing teams.CORE COMPETENCIES Integrated Digital Marketing Recruitment Marketing (CTRM)Candidate Relationship ManagementEmployer Brand PositioningTeam Leadership and CoachingUser Experience DesignWeb Analytics Reporting and Search Engine Optimization StrategyHIGHLIGHTS OF MY WORKLed a cross-functional team of 14 people to overhaul HCA Healthcare’s career website, resulting in a 533% increase in job searches Orchestrated the successful rollout of text message-based nurse referral tool resulting in 55 RN leads within first month Deployed HCA Healthcare’s first job search application across all 170 hospital websites—a earning a 4.9 out of 5 ease-of-use rating during pilotReduced the time for job seekers to find job postings by 50% through an improved cross-linking strategy between hospital and recruitment website domainsImplemented CRM platform, Salesforce Pardot, which introduced marketing automation capabilities for Health to You’s B2B lead generation and nurturing campaignsOversaw 130+ hospital website conversions to new content management system for Community Health Systems resulting in a scalable platform capable of volume-driving campaign integration and multi-brand identity management.