Katherine Wright Email & Phone Number

Nashville, Tn, Us

Denver, Co, Us

Denver, Co, Us

Nashville, Tn, Us

Oversaw online candidate experience and candidate relationship management (CRM) strategy for HCA Healthcare, a Fortune 100 company with more than 90,000 annual hires Established best-in-class integrated digital marketing practices including audience segmentation and KPIs with corresponding ROI dashboards to drive efficient spend and speed-to-marketFormalized digital roadmap impacting over 1.2 Million career website visitors per month across five website domains Increased the average amount of time job seekers engage on career website by 10% as a result of job posting design optimization initiativeOrchestrated website performance improvements reducing page load speed from 2.4s to sub-secondManaged job board XML feeds with top advertisers such as Indeed, LinkedIn and programmatic ad partners ensuring employer brand consistencyIncreased clicks engagement on paid search campaigns by 7.8% as a result of Diversity, Equity and Inclusion content strategy with no additional marketing spend Developed relationships with key internal Centers of Excellence to promote HR strategic initiatives and drive collaboration between departmentsPioneered talent attraction technology as a core function within Talent Acquisition, creating a brand-new role dedicated to online candidate experience and digital product strategy; Managed this resource directlyTags: Talent Marketing, Employer Brand, Marketing Automation, CRM, Content Strategy, Team Leadership, User Experience Design, Digital Marketing, Recruitment Marketing, Job Advertising, Employer Branding Storytelling, Analytics, Lead Generation

Nashville, Tn, Us

Championed career website strategies and digital media product development including user experience design, content strategy and employer brand alignment.Led a cross-functional team of 14 people to overhaul company’s career website, resulting in a 533% increase in job searches Developed EVP-centric digital content strategy based on outcomes of persona-based user research, prototype testing, competitor analysis and website analytics data.Facilitated company’s first user experience design session with key stakeholders to identify online candidate experience problems and propose business solutions for a complete career website overhaulImplemented new career website with enhanced features such as Google’s Cloud Talent Solution job search logicLed job advertising efforts across all regions for search engine marketing (SEM), including managing Google Ads paid search and display budget Reduced the time for job seekers to find job postings by 50% through an improved cross-linking strategy between hospital and recruitment website domainsMaintained vendor partnerships and media buys for social media, job board, and paid search marketing channelsManaged budget recommendations, schedules, milestones, deliverables, and overall project plans for digital property developmentTags: Talent Marketing, Employer Brand, Marketing Automation, CRM, Content Strategy, SEM Search Engine Marketing, Social Media Advertising, Digital Marketing, Recruitment Marketing, Job Advertising, Employer Branding Storytelling, Analytics, Lead Generation

Nashville, Tn, Us

Deployed company’s first job search application across all 170 hospital websites—a earning a 4.9 out of 5 ease-of-use rating during pilotCollaborated with cross-organizational teams to develop cohesive and integrated digital media plans in support of HR strategic initiativesDesigned a branded overlay for Taleo ATS apply flow, establishing a consistent employer brand for 173k applications/monthOrganized digital marketing plans such as display advertising with Google AdWords, social media advertising, and recruiting event marketingAccelerated development of company’s social media recruiting efforts through a strong social content strategy and editorial calendarDefined project plans for recruitment marketing campaigns in assigned regions and career website development nationally

Nashville, Tn, Us

Selected and implemented customer relationship management (CRM) platform, Salesforce Pardot, to support wellness clinic salesDesigned strategic marketing automation plans to support long-term lead generation and nurturing campaigns including lead scoring and grading criteria to meet business objective Created syndicated content strategy for network of 30+ health center websites

Franklin, Tn, Us

Selected and developed web marketing staff to support expanded digital services including search engine optimization (SEO), social media marketing, brand reputation and physician practice online presenceEstablished new content management system (CMS) vendor, Oxcyon, for hospital website redesignManaged team of 6 direct reports to support all web strategy, development and digital marketing communications; Expanded by 4 contract resources to meet accelerated project timelines as neededCreated integrated marketing strategy for 130+ hospital site migrations to new content management system including image standards, voice and tone definition and website template designDeveloped project scopes, schedules, process documentation, and quality assurance checklists to articulate web development vision and online strategies.

Conway, Arkansas, Us

Supported client account success for Fortune 500 companies including FedEx, Proctor and Gamble, and Starwood Hotels.Collaborated with client executives and team members to create effective email campaign strategiesUtilized personalization and analytic data tracking to create dynamic content and increase open and click-thru rates

Nashville, Tn, Us

Developed twenty hospital websites within dotCMS platform.Managed monthly digital newsletter promoting key service lines and health news features.

Nashville, Tn, Us