Katherine Gentile Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

• Created US/global 360 marketing strategies for Diana Vreeland, Badgley Mischka, and Elie Tahari Parfums• Managed relationships with license partners to collaborate across brand initiatives and create cross promotional content• Executed brand digital and print asset creation to fortify consistency among various media channels; responsibilities include: talent recruitment, shoot planning, final editing approval, and dissemination of content• Lead domestic and international sales communications in preparation for product launches including creating and presenting brand strategy to potential distributors and sales partners• Initiated brand awareness strategy to increase recognition among key demographics by utilizing a retail field team and working in collaboration with fragrance license to target new customers which led to sales at 120% of goal• Leveraged consumer analysis to launch digital plans utilizing KOLs across social landscapes in new markets• Navigated supplier relationships from product conception to execution for six brands covering skincare, fragrance, and color including a major tv shopping brand requiring innovation development every two months

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

• Managed campaign naming strategies across multiple teams to ensure a unified approach to solicitation which led to completion of $100MM goal in under three years• Cultivated relationships with donors, grateful patients, physicians and volunteers to advance fundraising campaign priorities increasing the number of six-figure gifts by more than 250%• Collaborated with events team to strategically align high-level prospects with events; represented HSS at fundraising events• Researched grateful patients and retrieved confidential information to develop fundraising strategies with physician partners bringing previously unknown high-level donors to the forefront of our campaign strategy• Produced customized communications to high-level donors and prospects on behalf of senior administrative and medical leadership• Developed engagement strategy to increase employee interaction and improve satisfaction

New York, Ny, Us

• Communicated with students, principal investigators and physicians to create engaging content in an effort to increase applicants globally• Led the Graduate School brand development during center-wide brand refreshment project with Public Affairs department• Managed Graduate School website by developing content and analytical tools, such as original articles and alumni statistic reports• Improved social media marketing by increasing interactions with potential applicants and current students

Communications, Public Relations

Certificate In Integrated Communications