Katherine Marra Email and Phone Number

• Develop and execute strategic briefs for growth channels (e.g., TikTok, Snapchat, Google UAC) for internal and external creative agencies to drive content and deliver 100% iROAS (incremental return on ad spend).• Lead cross-functional operations (Creative, Growth, Social, Brand Partnerships) to successfully deliver and optimize marketing content for growth channels and foster cross-functional collaboration.• Create and manage comprehensive testing plans to launch, evaluate, and iterate on growth marketing content strategies each month.• Communicate content plans and performance updates to internal stakeholders, ensuring alignment and understanding across teams.• Led brand partnerships marketing initiatives, coordinating with Partnerships and Creative teams, to deliver top-performing organic social, paid social, and app store content.

• Formulated, presented, negotiated, and implemented mutually beneficial marketing campaigns with distribution partners to drive demand generation, enhance customer retention and upgrades, and grow distributor and Paramount revenues.• Led national paid search, programmatic, and talent read campaigns in support of Paramount during carriage renewal negotiations, partnering with internal and external agencies, creative development teams, and talent management teams.• Managed a significant marketing budget, provided management and training for a team, and served as the primary point of contact for top-tier distribution client, DirecTV/AT&T.• Cultivated and maintained partnerships with notable distribution clients, including Amazon, Google, Apple, Netflix, Hulu, Roku, DirecTV, Comcast, Charter, Dish, Verizon, T-Mobile, and NCTC.• Spearheaded brand strategy, creative development, planning, and execution for one of Paramount's major partnership events, strategically engaging with C-suite distribution clients across the industry.• Elevated the value of Paramount brands, content, audiences, and product ecosystem for distributors and trade through initiatives such as Upfronts, digital targeting, participation in industry events/awards, client newsletters, and presentations.• Acknowledged by the President of Distribution at Paramount for outstanding leadership in conducting bi-monthly All Staff meetings for a team of 120+.• Optimized processes for the largest annual distribution client event, resulting in strengthened client relationships and multi-million-dollar deal closures while improving project management, revamping the creative development process, and reducing production costs.• Received individual and team recognition from the EVP, Chief Comms & Corp Marketing Officer of Paramount for pioneering a Culture, Training & Development and DE&I program within the 120+ member department during and following the COVID-19 pandemic.

- Managed film screening events and created quantitative and qualitative reports for producers/studios to inform film development and marketing strategy- Performed market and audience research via screenings, surveys, and focus groups for feature films, Broadway shows, live events, brand activations, tourist attractions, and packaged goods- Negotiated prices with vendors, fielded special requests from clients, and coordinated delivery with freelancers, part-time employees, vendors, and clients

- Supported MTV Integrated Marketing team delivering custom partner marketing campaigns to top tier clients such as Pepsi, Reese’s, and Lays- Designed decks for client review, pitches, and presentations, tracked social campaigns, organized program execution details, and performed market and audience research

- Audience activation for SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and preschool brands to increase retention and loyalty- Campaign execution, including copy writing, campaign planning, campaign analytics (for social media, CRM, email, and SMS), social content creation, & competitive research

− Performed market and audience research via screenings, surveys, and focus groups for feature films, Broadway shows, live events, brand activations, tourist attractions, packaged goods− Assisted at film screening events and input, organized, and analyzed data from screening surveys− Provided quantitative and qualitative in-market analyses to producers/studios to inform film development

− Assisted EVP Account Management in new business− Performed competitive marketing and advertising creative analyses – category/business, social media, prospect businesses, and media planning

− Reported to Brand Manager of Perrier to assist in brand strategy development, target market refresh, and industry, category, and competitor analyses− Pitched a multi-pronged market strategy to the international brand executives on mixology and liquor partnerships for Perrier− Participated in weekly Toastmasters learning and development courses and site visits to Ogilvy & Mather, Epsilon’s Ryan Partnership, and Mirrorball

− Activated social media and expanded online presence, driving magazine articles, increase in social followers, and a television episode− Executed administrative tasks such as organizing, filing, picking up orders

− Responsible for growing the company’s social media presence via performing demos, generating marketing and sales ideas, and selling product to stores− Assumed responsibilities of VP Sales & Marketing in his absence

− Photographed 300 Stratton Mountain Resort rental units− Prepared photos for Stratton website and owner rental management

− Responsible for the junior ski school (ages 3 – 12) in private lessons and groups of up to 10− Trained several apprentices throughout the season− Met with parents for consultation and student review

− Duties included assisting in internet communications, web design, fulfilling customer orders, answering phones, customer issues, and general IT work

Interned in the New York City showroom. Managed samples, which included processing orders and boxing and mailing products. When buyers arrived at the showroom during the trade show month, I greeted them and modeled the footwear.