Katherine Gotthardt, M.Ed. Email & Phone Number

Bristow, Va, Us

As Founder/Freelancer (2018 – Present) 🟪 Create original, high-quality written and visual content for social media platforms, websites, magazines, newsletters, blogs and more🟪 Write, edit and market creative work🟪 Develop and implement educational programming supporting community and giving-back initiatives As CEO and Content Marketing Specialist (2013 – 2018)🟪 Wrote and edited engaging articles, social media posts, newsletters, marketing collateral, etc. for small businesses, non-profits and local agencies🟪 Developed and implemented in-house content marketing campaigns, marketing collateral and strategy🟪 Facilitated client success and maintained high standards of quality through hands-on approach🟪 Designed and implemented content marketing strategies for small to mid-size businesses, publications and organizations requiring a variety of inbound and outbound campaigns🟪 Aligned content marketing campaigns with advertising campaigns and supported efforts through writing and editing copy for social media, blogs, newsletters, articles, eBooks, case studies, funnels, etc.🟪 Oversaw product development and processes and implemented best practices that promoted client and team satisfaction🟪 Implemented policy and directed content development and marketing team🟪 Created business development opportunities by speaking, instructing, and consulting🟪 Managed team of eight freelance writers and admin contractors

Louisa, Virginia, Us

🟪 Research, interview, write articles for regional print and online newspaper🟪 Assist editor with content, production and operations

Woodbridge, Virginia, Us

🟪 Research, interview, write articles for regional print and online magazine

Haymarket, Us

🟪 Consult on content and social media marketing planning and strategy for life science and mental health industry consulting firm 🟪 Write and share social media content supporting organizational strategy and objectives🟪 Draft website, communications and content marketing copy 🟪 Support website development

Manassas, Va, Us

As Social Media Director and Writer (2018-present)🟪 Write, edit and share social media posts and other content for regional magazine's regular and special issues🟪 Write and share engaging online and print articles🟪 Write and share targeted social media copy for magazine clients🟪 Help guide strategic marketing efforts for magazine As Content Marketing Director (2014-2018)🟪 Aligned content marketing campaigns with magazine advertising campaigns🟪 Designed and implemented content marketing strategies for small to mid-size businesses requiring a variety of inbound and outbound campaigns🟪 Developed and implemented in-house content marketing campaigns, marketing collateral and strategy🟪 Implemented policy and processes and help oversee content development and marketing team🟪 Created business development opportunities by speaking and instructing, as well as through providing consultative services🟪 Served as Editor-in-Chief for regional print lifestyle magazine with distribution of 30,000 per month🟪 Coordinated, edited, wrote and oversaw print magazine content

Armonk, New York, Ny, Us

(Formerly for Octo Consulting, an IBM company)For IBM Consulting, US Federal Government Marketing and Communications: 🟪 Developed compelling content to support IBM in driving federal government digital transformation🟪 Drafted copy for variety of internal and external publications using plain language principles for web and print media 🟪 Wrote, edited and prepared for external publication press releases, marketing collateral, articles, social media posts and reports to support federal content marketing and social media objectives🟪 Collaborated with subject matter experts to draft, write and edit articles, product collateral and specialty webpages 🟪 Collaborated with executive leadership and company and department stakeholders to plan, write and edit policy documents, email, internal messaging, interdepartmental meeting notes, newsletters and other communications🟪 Wrote, edited and submitted winning award nominations for company and C-Suite🟪 Provided writing, editing and marketing support for corporate events, trade shows and recruiting 🟪 Assisted with writing and editing scripts for corporate videos🟪 Collaborated with geographically dispersed teammates to create graphics, videos and marketing collateral

Fairfax, Virginia, Us

Full-time employee of FedWriters, supporting the Office of Legislative & Public Affairs social media team at National Science Foundation🟪 Distilled scientific research news, announcements and awards using plain language 🟪 Drafted high-quality social media copy for general audiences, coordinate visuals and prepare posts for publishing in accordance with strategic goals and agency requirements🟪 Assisted in developing social media calendars and thematic campaigns 🟪 Wrote and disseminated weekly and monthly activity and status reports🟪 Interfaced with a variety of departments and stakeholders to align processes and goals and support agency-wide initiatives

Reston, Va, Us

As Marketing Writer, Publications Specialist for Marketing and Communications Department 🟪 Drafted copy for variety of internal and external publications and formats using plain language principles for web and print media 🟪 Wrote, edited and prepared for external publication press releases, marketing collateral, articles, social media posts and reports; increase blog publication by 200% in first year to support corporate content marketing and social media objectives🟪 Collaborated with subject matter experts to draft, write and edit articles, product collateral and specialty webpages 🟪 Collaborated with executive leadership, company and department stakeholders to plan, write and edit policy documents, email, internal messaging, interdepartmental meeting notes, newsletters and other communications🟪 Wrote, edited and submitted winning award nominations for company and C-Suite🟪 Created department style guide and help drive style, usage, voice and tone consistency🟪 Provided writing, editing and marketing support for corporate events, trade shows and recruiting efforts 🟪 Assisted with writing and editing scripts for corporate videos🟪 Collaborated with geographically dispersed teammates to create graphics, videos and marketing collateral 🟪 Mentored and trained new employees on marketing project management tools, processes and procedures🟪 Assisted with project management tasking, tracking and process assessment As CSR Committee Lead and Corporate Trainer, Human Resources Department 🟪 Served on CSR Committee as Marketing and Communications department representative🟪 Supported, initiated CSR volunteer programs, communications and marketing to meet corporate and program objectives🟪 Wrote, edited CSR articles, social media posts and other internal and external communications🟪 Developed, facilitated workshops to support CSR and giving-back corporate initiatives🟪 Wrote, edited, developed, facilitated courses for in-house training program

Fairfax, Va, Us

🟪 Created original, high-quality content for social media platforms, websites, and blogs🟪 Oversaw ECS’ blog and social media posts, including the editorial calendar, identifying and securing guest writers and exploring new topics of interest🟪 Curated and strategically repost the latest news, mentions relevant to ECS, its solutions and partners🟪 Engaged ECS’ online community by responding to comments and messages, and facilitating discussion🟪 Authored press releases and got news published by media outlets🟪 Assisted marketing team with proofing and quality control of internal and external communications🟪 Gathered industry information through interviews, workshops, and independent research🟪 Collaborated with diverse and geographically dispersed teammates and subject matter experts

Manassas, Virginia, Us

🟪 Instructed English as a Second Language to incarcerated adult students and students in traditional classroom setting. 🟪 Assisted in department registration and other duties as assigned.

Richmond, Va, Us

For NEWS & MESSENGER, Quantico Sentry, PW Business and PW PULSE🟪 Wrote columns and feature articles on local happenings. 🟪 Submitted relevant photos.

Rapid City, Sd, Us

🟪 Instructed online courses in writing, grammar, communications, professional development, group dynamics, and other general education courses. 🟪 Wrote original curriculum materials and text for distance education. 🟪 Adapted and edited curriculum materials for online courses. 🟪 Researched and developed new courses for accredited programs. 🟪 Advised students on course selection, schedules and career and academic resources.🟪 Assisted in training instructors and staff. 🟪 Researched trends and policy in national and international postsecondary education.

Emerging Leaders Program

M.Ed., Writing Concentration

Bachelor Of Arts - Ba, English

Associate Of Arts (A.A.), Liberal Arts And Sciences/Liberal Studies