Katherine Gougeon

Katherine Gougeon Email and Phone Number

Brand + Strategic Communications | Tell your story so no one else's matters.™ | topbutton.ca @ TOP BUTTON COMMUNICATIONS
toronto, ontario, canada
Katherine Gougeon's Location
Toronto, Ontario, Canada, Canada
Katherine Gougeon's Contact Details

Katherine Gougeon personal email

n/a
About Katherine Gougeon

I am an award-winning brand and strategic communications specialist who helps innovative B2B and B2C businesses in North America identify and articulate the undeniable reason people should choose them over anyone else. My powerful process is designed to reveal what makes you uniquely indispensable to your most important audiences. Rather than selling the intrinsic value of your product or service category (like your competitors are doing), I create the strategic narrative that defies imitation and positions you as the clear and only choice. My proven approach to brand development and strategic communications is purpose-built to grow your business, your brand, and your influence and is particularly powerful for companies looking to grow, scale, sell or attract investment. My method puts you in class by yourself and delivers the strategic communications system to help you stay there.Everything I do is about giving your audience absolute clarity around the urgent and essential question: Why you - and only you? Specialties: Brand Strategy + Development, Marketing Communications, Thought Leadership

Katherine Gougeon's Current Company Details
TOP BUTTON COMMUNICATIONS

Top Button Communications

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Brand + Strategic Communications | Tell your story so no one else's matters.™ | topbutton.ca
toronto, ontario, canada
Website:
topbutton.ca
Employees:
2
Katherine Gougeon Work Experience Details
  • Top Button Communications
    Founder
    Top Button Communications Sep 2014 - Present
    Toronto, Canada
    Top Button works with decision-makers across North America and Europe to give brands momentum. If you’re an entrepreneurial company looking to claim a position in the market you can own, Top Button helps you find it and forge it. At Top Button, I lead brand development and communications initiatives across B2B and B2C sectors, including pharmaceutical, finance, life sciences, cybersecurity, cannabis, real estate, media and entertainment, technology and professional services.
  • Feature Writer//Media, Marketing And Culture Blogger
    Katherinegougeon.Com
    Feature Writer//Media, Marketing And Culture Blogger Feb 2016 - Present
    Www.Katherinegougeon.Com
    In addition to writing about culture, business, travel and trends for national publications like The Globe & Mail, FASHION and Elle Canada, I blog regularly about media moments that pack an outsized punch. Over the past few years, I've contemplated the dangerous, vote-grubbing comedy of Donald Trump; calculated Peak Sophie (Trudeau); investigated the life-enhancing magic of self-deception, rationalized why Melania Trump's speech was all her own, demonstrated how an English degree can make your life epic, explained why you shouldn't take career advice from Robin Wright, strategized how Trudeau can raise his selfie game, and contemplated whether the newfound sisterhood of #metoo will survive the 9-to-5.
  • Jones
    Editorial Director (Contract)
    Jones Aug 2015 - Mar 2016
    Toronto, Canada
    Launched in November 2015 by Jones Media, The Co. publishes original and syndicated content from its network of journalists and social media influencers to an engaged audience of over 10 million Canadians. In addition to working with influencers to create original editorial concepts, curating syndicated content, and blogging regularly, I developed the brand's vision, mission, key messages and its tagline: What's Next Now.
  • Icandy Inc., Pr Agency Of Record For Ikea Canada
    Principal
    Icandy Inc., Pr Agency Of Record For Ikea Canada Apr 1999 - Jun 2007
    Dedicated to generating chemistry between brand and audience, icandy specialized in creating marketing initiatives propelled by unexpected insights and irresistible news hooks. For flagship client, IKEA Canada, icandy devised national news campaigns and live events that generated millions of dollars in media coverage, won an ACE award, and prompted Marketing Magazine to name IKEA ‘(PR) Marketer of the Year’. For clients that also included GE Capital, FreshTV and Butterfield and Robinson, icandy transformed information into news, ideas and content worth consuming.
  • Independent
    Copywriter / Journalist
    Independent Jan 1996 - Mar 1999
    Toronto, Canada
    Writing and consulting for agencies like TBWA/Chiat Day, ICE, ICE New York, DDB/Porter Novelli and Reactor, I developed concepts and copy for Air Canada, Bell, Bank of Montreal, Bristol-Myers Squibb, Canadian Tire, Celestica, Clairol, Dr. Martens, Eli Lilly, eHarlequin, La Senza, Levi’s, Nortel, Panasonic, Playdium, Sears, Shopper's Drugmart, The Eaton Centre, Women’s College Hospital, and Wyeth-Ayerst. During this period, I also freelanced for The Globe & Mail, The National Post, Elle, Flare, The Toronto Star, The Montreal Gazette, Doctor’s Review, and Robb Report (US).

Katherine Gougeon Skills

Brand Development Marketing Communications Blogging Copywriting Marketing Strategy Social Media Online Advertising Creative Direction Online Marketing Advertising Digital Media Integrated Marketing Public Relations Content Strategy Corporate Communications Internal Communications New Media Creative Writing Digital Strategy Strategic Communications Marketing Social Media Marketing Blogger

Frequently Asked Questions about Katherine Gougeon

What company does Katherine Gougeon work for?

Katherine Gougeon works for Top Button Communications

What is Katherine Gougeon's role at the current company?

Katherine Gougeon's current role is Brand + Strategic Communications | Tell your story so no one else's matters.™ | topbutton.ca.

What is Katherine Gougeon's email address?

Katherine Gougeon's email address is ka****@****andy.ca

What are some of Katherine Gougeon's interests?

Katherine Gougeon has interest in Children, Education, Health.

What skills is Katherine Gougeon known for?

Katherine Gougeon has skills like Brand Development, Marketing Communications, Blogging, Copywriting, Marketing Strategy, Social Media, Online Advertising, Creative Direction, Online Marketing, Advertising, Digital Media, Integrated Marketing.

Who are Katherine Gougeon's colleagues?

Katherine Gougeon's colleagues are Pat Pirisi.

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