Accelerating the visions of artists, entrepreneurs, and visionaries by applying my experience in launching bands and building brands.---✦ Currently developing a comprehensive business plan, brand strategy, and operational workflows for a woman-led creative studio to position the company for venture capital investment.✦ Authored a business plan for an Irish bar focusing on non-alcoholic offerings, securing total investor funding, earning market leadership, and receiving unanimous… Show more Accelerating the visions of artists, entrepreneurs, and visionaries by applying my experience in launching bands and building brands.---✦ Currently developing a comprehensive business plan, brand strategy, and operational workflows for a woman-led creative studio to position the company for venture capital investment.✦ Authored a business plan for an Irish bar focusing on non-alcoholic offerings, securing total investor funding, earning market leadership, and receiving unanimous 5-star reviews within six months of launch.✦ Directed a complete brand package for the Irish bar client, overseeing logo design, signage, merchandise, and interior design concepts, guiding the creative team to capture the client's vision.✦ Executed a holiday campaign for Budwell, launching an exclusive product that sold out and secured a Forbes feature in collaboration with Hotline PR.✦ Built a loyal client base of 20+ individuals and businesses through referrals for my tarot reading business, offering intuitive guidance for personal and professional growth. Show less

Sister shops with physical and digital stores carry woman-owned and zero-waste goods from wholesalers like Faire & Bulletin. Rooftop Fruit features Indy's first Refill Bar and offers a variety of indie labels ranging from skincare to pantry items. Mona is dedicated to the cannabis lifestyle, carrying smoke-ware and hemp products and using its proceeds to back organizations like the Floret Coalition.---✦ Applied my background in retail and merchandising as a key holder, focusing on… Show more Sister shops with physical and digital stores carry woman-owned and zero-waste goods from wholesalers like Faire & Bulletin. Rooftop Fruit features Indy's first Refill Bar and offers a variety of indie labels ranging from skincare to pantry items. Mona is dedicated to the cannabis lifestyle, carrying smoke-ware and hemp products and using its proceeds to back organizations like the Floret Coalition.---✦ Applied my background in retail and merchandising as a key holder, focusing on product knowledge, artful displays, and cultivating a welcoming shopping environment.✦ Oversaw store opening and closing, product displays, customer transactions, online and Refill Bar order fulfillment, and Shopify inventory management.✦ Brands I sold: Fishwife, Flower by Edie Parker, Baggu, Ghia, NOTO Botanics, Recess, Summerland, Boy Smells, Maison Louise Marie, Bathing Culture & Graza. Show less

Sanctuary is a mystical app that offers daily horoscopes, monthly insights, and tarot card pulls, along with 24/7 access to one-on-one psychic readings, tarot, astrology, and human design experts.---✦ Contracted as an official tarot reader for Sanctuary Ventures, Inc., providing readings to their global user-based via cloud communications software, Twilio.

Launched Mick's first merch department focusing on brand guides, approval systems, quality control, and e-commerce marketing to enhance operations and drive revenue growth. ---✦ Managed a team of graphic designers, touring sellers, social media managers, product photographers, fulfillment and web store hosting teams, to produce, distribute, and market all client merchandise.✦ Collaborated on Maggie Rogers' album merchandise strategy, growing revenue and brand recognition via… Show more Launched Mick's first merch department focusing on brand guides, approval systems, quality control, and e-commerce marketing to enhance operations and drive revenue growth. ---✦ Managed a team of graphic designers, touring sellers, social media managers, product photographers, fulfillment and web store hosting teams, to produce, distribute, and market all client merchandise.✦ Collaborated on Maggie Rogers' album merchandise strategy, growing revenue and brand recognition via international tour collections, major market pop-ups, exclusive e-comm releases, brand & philanthropic partnerships as well as sourcing the primary designer she continues to work with today. ✦ Directed the digital marketing team in a 6-week campaign to increase year-over-year holiday e-commerce revenue through strategic product launches and seasonal promotions.✦ Clients: Brett Dennen, Caamp, David Gray, Lennon Stella, Leon Bridges, Maggie Rogers, Mandy Moore, MUNA, Phillip Phillips, Real Estate, Sharon Van Etten, WALK THE MOON. Show less

Facilitated the creative development and delivery of all assets for WALK THE MOON's third album released on RCA Records including album & brand packaging, music videos, BTS content, and merchandise. ---✦ Guided cross-functional teams including designers, agents, managers, producers, and label partners in a global release campaign, achieving a #1 spot on Alternative Radio and an RIAA certified gold song (500K units).✦ Oversaw hiring and negotiations to onboard designers… Show more Facilitated the creative development and delivery of all assets for WALK THE MOON's third album released on RCA Records including album & brand packaging, music videos, BTS content, and merchandise. ---✦ Guided cross-functional teams including designers, agents, managers, producers, and label partners in a global release campaign, achieving a #1 spot on Alternative Radio and an RIAA certified gold song (500K units).✦ Oversaw hiring and negotiations to onboard designers, directors, and creatives for 3 music videos, 3 single artworks, vinyl/CD packaging, press photos, tour documentary series, and 4 merchandise collections.✦ Teamed up with the Head of Touring to develop a profitable VIP ticket program for client's headlining North American tour, adding a new income stream to their 8-year live touring business. Show less

Supported Artist Managers in guiding and advancing their artist's career objectives across multiple business sectors, including recording, touring, publicity, marketing, and strategic partnerships. ---✦ Project managed the rollout campaign for WALK THE MOON's sophomore album on RCA, achieving record-breaking chart positions, prime-time TV appearances, and RIAA certifications:- Platinum Album Award: TALKING IS HARD (1M units) - 5x Platinum Single Award: Shut Up And Dance (5M… Show more Supported Artist Managers in guiding and advancing their artist's career objectives across multiple business sectors, including recording, touring, publicity, marketing, and strategic partnerships. ---✦ Project managed the rollout campaign for WALK THE MOON's sophomore album on RCA, achieving record-breaking chart positions, prime-time TV appearances, and RIAA certifications:- Platinum Album Award: TALKING IS HARD (1M units) - 5x Platinum Single Award: Shut Up And Dance (5M units)✦ Produced 3 major label music videos, overseeing the entire process from concept development to post-production, resulting in a combined total of 416M views and a MTV Video Music Award nomination.✦ Worked with agents and promoters to successfully sell out several tours and renowned venues such as Red Rocks Amphitheater, The Greek Theatre LA, and Central Park SummerStage.✦ Also handled day-to-day duties for Ásgeir and Sawyer Fredericks, winner of The Voice Season 8. Show less

✦ Supported Sony RED's Label Management department and 2 of RED's SVPs by providing administrative assistance, analyzing weekly sales (Nielson) and social media reports, designing pitch materials, coordinating client meetings, and attending shows as label support and research.

✦ Received the "Star Intern" award, nominated by my supervisors, for my contributions to developing the brand and social media marketing strategy for Tyga's 'Closer To My Dreams Tour'.