Katherine Gustafson Email and Phone Number
I am a fractional CXer and consultant with a vibrant, people-centered approach (think yellow energy!), I combine strategic insight with an upbeat, collaborative spirit to help organizations achieve impactful results. My core strengths—Achiever, Empathy, Arranger, Positivity, and Input—enable me to navigate complex challenges, build lasting client relationships, and adapt quickly to deliver tailored solutions. I'm passionate about working closely with clients, making a difference, and creating lasting value together. Seeing a need for a collaborative ecosystem focused on the customer, I founded Hive Collaborative, a network of tenured customer fanatic fractionals and consultants. Hive Collaborative is a robust platform for customer and marketing organizations to evolve (or create) their customer-driven growth strategy. Our network is rooted in customer listening, underpinning our mission to deliver data-driven insights for growth. At Hive Collaborative, our team's focus on strategic customer growth has propelled a revenue surge, reflecting our commitment to listening and responding to client needs. We support clients in VOC, customer journey mapping, change management, service, and digital design. We serve B2B, B2B2C and B2C clients.With my track record in fostering strategic account growth and standing up and implementing Voice of the Customer (VOC) programs, with an eye for insights with action, fueling growth across diverse industries. I also lead Hive Collaborativee's Voice of the Customer, Insights and Market Research practice.
The Hive Collaborative
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Chief Customer OfficerThe Hive Collaborative May 2024 - PresentMinneapolis, Minnesota, United StatesIn my role as Chief Customer Officer at Hive Collaborative, I spearhead the development of data-driven customer growth strategies to drive sustainable growth for our clients. Leading a network of professionals, we provided end-to-end strategic consulting services with customized customer and brand strategies. Our agile and connected approach enabled us to deliver sustainable growth while helping clients enhance their competitive edge. -
Co-Owner And President Of Customer SolutionsHoneycomb-Strategies Jan 2024 - Apr 2024Minneapolis, Minnesota, United StatesI served as one of two managing partners.
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Voice Of The Customer Global AdvisorCargill Jan 2018 - Nov 2023Minneapolis, Minnesota, United StatesOversaw, evolved, expanded and managed the design, approach, implementation and activation of global customer listening ecosystem. Work cross functionally to encourage program adoption, raising the adoption rate from 25% to 65% over the course of 2 years, at a cost avoidance of $6M per year. Developed and launched a corporate wide system for consistent measurement of order management and complaints that is integrated between Salesforce, Qualtrics and PoweBI. Lead a global community of practice among those managing customer experiences.Participate in local and national thought leadership associations for Voice of the Customer. -
Vice President Account ExecutiveKantar Sep 2017 - Jan 2018Greater Minneapolis-St. Paul AreaReturned to prior position after Kantar CX was dissolved. See accomplishments and description below from February 2013 to April 2017. -
Vice President Kantar CxKantar Apr 2017 - Sep 2017Minneapolis, Minnesota, United StatesOne of the three selected individuals to develop the new cross Kantar practice, Kantar CX. Kantar’s response to servicing executive clients in the growing and evolving trend of CX.Collaborated on strategy, product, and prospect network development. -
Vice President Account ExecutiveKantar Feb 2013 - Apr 2017Minneapolis, Minnesota, United StatesCustomer Strategies Chief architect and primary consultant in providing guidance to executive level clients on growth strategies and actions to deliver excellent customer relationships. Designed and managed two of Kantar’s most cutting-edge global programs, including Cargill Customer Engagement. Including leading an implementation team of 9 globally.Regularly interact with C-Suite clients and Kantar global thought center. A trusted advisor to key global clients. Areas of client focus were predominantly B2B and include manufacturing, commodities, financial services, managed care, and durables. Consistently met or exceeded sales and profit goals. -
Vice President, Stakeholder Relationship ConsultingHarris Interactive Mar 2009 - Feb 2011Minneapolis, Minnesota, United StatesStakeholder Relationship Consulting Partner with the client facing teams to identify opportunities with existing and new clients. Reported to Global President of Stakeholder Relationship Consulting.Preferred senior consultant on strategic relationship assessment programs company wide. -
Vice President, Research ManagementTns Nfo Oct 2008 - Mar 2009Minneapolis, Minnesota, United StatesResearch Management Teamed with the sales partners to develop new and existing client relationships with a focus on the Financial Services sector. Member of the North American senior management team and managed a team of 6 research professionals delivering over $6M in research projects. -
DirectorInsights By Kantar Oct 2007 - Oct 2008Minneapolis, Minnesota, United StatesStakeholder Management Presented research insights and recommendations to senior executive clients. Consistently elevated client relationships by delivering sound insights with an eye to integrating business process and client strategy. Focused on customized development plans for entry-level senior managers. -
Research Consultant / Sales DirectorMarkettools Research Solutons Inc Apr 2007 - Sep 2007Minneapolis, Minnesota, United StatesDeveloped and nurtured existing client relationships through consultative sales, collaborated with client service team to deliver full-service projects to company’s largest client. Focused on Canadian, Latin American markets and global research commissioned out of client headquarters. Led the team of 14 to preferred vendor status. -
Global Research DirectorMarkettools Research Solutons Inc Nov 2005 - Apr 2007Minneapolis, Minnesota, United StatesManaged the global client service team, and quality of all full service and service bureau deliverables for MT’s largest CPG account. Played a significant role in the accounts’ full-service expansion ($6 million to $11 million) at a domestic and global level via added research prowess and marketing synthesis. Achieved and maintained the team’s highest level of client satisfaction. -
Regional DirectorMarkettools Research Solutons Inc Apr 2004 - Nov 2005Minneapolis, Minnesota, United StatesAssisted in the growth and development of one of MT’s earliest client service teams. Participated in the sales consultation and played a significant role in securing Disney, Nestle and Sealy. -
Account Relationship ManagerMarkettools Research Solutons Inc May 2003 - Apr 2004Minneapolis, Minnesota, United StatesManaged, analyzed, and presented full-service projects for multiple Fortune 500 clients including Microsoft, Quaker, Masterfoods, Expedia, Heinz. Designed market research solutions that answered customers' problems. Recognized multiple times for strongest customer satisfaction.
Katherine Gustafson Education Details
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Asian And International Studies
Frequently Asked Questions about Katherine Gustafson
What company does Katherine Gustafson work for?
Katherine Gustafson works for The Hive Collaborative
What is Katherine Gustafson's role at the current company?
Katherine Gustafson's current role is Chief Customer Officer | Customer Growth Strategies | Insights Driven | Connector.
What schools did Katherine Gustafson attend?
Katherine Gustafson attended Washington University In St. Louis.
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Katherine Gustafson
Portland, Or2katherinegustafson.com, ricksteves.com1 +142577XXXXX
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Katherine Gustafson
Assistant Dean And Tenured Professor At Cooley Law School Tampa Bay CampusValrico, Fl3cooley.edu, cooley.edu, cooley.edu3 +124837XXXXX
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