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Katherine Gustafson is listed as Chief Customer Officer | Customer Growth Strategies | Insights Driven | Connector at The Hive Collaborative, based in Minneapolis, Minnesota, United States. AeroLeads shows a matched LinkedIn profile for Katherine Gustafson.
Katherine Gustafson previously worked as Chief Customer Officer at The Hive Collaborative and Co-Owner and President of Customer Solutions at Honeycomb-Strategies. Katherine Gustafson holds Bachelor Of Arts (B.A.), Asian And International Studies from Washington University In St. Louis.
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I am a fractional CXer and consultant with a vibrant, people-centered approach (think yellow energy!), I combine strategic insight with an upbeat, collaborative spirit to help organizations achieve impactful results. My core strengths—Achiever, Empathy, Arranger, Positivity, and Input—enable me to navigate complex challenges, build lasting client relationships, and adapt quickly to deliver tailored solutions. I'm passionate about working closely with clients, making a difference, and creating lasting value together. Seeing a need for a collaborative ecosystem focused on the customer, I founded Hive Collaborative, a network of tenured customer fanatic fractionals and consultants. Hive Collaborative is a robust platform for customer and marketing organizations to evolve (or create) their customer-driven growth strategy. Our network is rooted in customer listening, underpinning our mission to deliver data-driven insights for growth. At Hive Collaborative, our team's focus on strategic customer growth has propelled a revenue surge, reflecting our commitment to listening and responding to client needs. We support clients in VOC, customer journey mapping, change management, service, and digital design. We serve B2B, B2B2C and B2C clients.With my track record in fostering strategic account growth and standing up and implementing Voice of the Customer (VOC) programs, with an eye for insights with action, fueling growth across diverse industries. I also lead Hive Collaborativee's Voice of the Customer, Insights and Market Research practice.
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Minneapolis, Minnesota, United States
In my role as Chief Customer Officer at Hive Collaborative, I spearhead the development of data-driven customer growth strategies to drive sustainable growth for our clients. Leading a network of professionals, we provided end-to-end strategic consulting services with customized customer and brand strategies. Our agile and connected approach enabled us to deliver sustainable growth while helping clients enhance their competitive edge.
Minneapolis, Minnesota, United States
I served as one of two managing partners.
Minneapolis, Minnesota, United States
Oversaw, evolved, expanded and managed the design, approach, implementation and activation of global customer listening ecosystem. Work cross functionally to encourage program adoption, raising the adoption rate from 25% to 65% over the course of 2 years, at a cost avoidance of $6M per year. Developed and launched a corporate wide system for consistent measurement of order management and complaints that is integrated between Salesforce, Qualtrics and PoweBI. Lead a global community of practice among those managing customer experiences.Participate in local and national thought leadership associations for Voice of the Customer.
Greater Minneapolis-St. Paul Area
Returned to prior position after Kantar CX was dissolved. See accomplishments and description below from February 2013 to April 2017.
Minneapolis, Minnesota, United States
One of the three selected individuals to develop the new cross Kantar practice, Kantar CX. Kantar’s response to servicing executive clients in the growing and evolving trend of CX.Collaborated on strategy, product, and prospect network development.
Minneapolis, Minnesota, United States
Customer Strategies Chief architect and primary consultant in providing guidance to executive level clients on growth strategies and actions to deliver excellent customer relationships. Designed and managed two of Kantar’s most cutting-edge global programs, including Cargill Customer Engagement. Including leading an implementation team of 9 globally.Regularly interact with C-Suite clients and Kantar global thought center. A trusted advisor to key global clients. Areas of client focus were predominantly B2B and include manufacturing, commodities, financial services, managed care, and durables. Consistently met or exceeded sales and profit goals.
Minneapolis, Minnesota, United States
Stakeholder Relationship Consulting Partner with the client facing teams to identify opportunities with existing and new clients. Reported to Global President of Stakeholder Relationship Consulting.Preferred senior consultant on strategic relationship assessment programs company wide.
Minneapolis, Minnesota, United States
Research Management Teamed with the sales partners to develop new and existing client relationships with a focus on the Financial Services sector. Member of the North American senior management team and managed a team of 6 research professionals delivering over $6M in research projects.
Minneapolis, Minnesota, United States
Stakeholder Management Presented research insights and recommendations to senior executive clients. Consistently elevated client relationships by delivering sound insights with an eye to integrating business process and client strategy. Focused on customized development plans for entry-level senior managers.
Minneapolis, Minnesota, United States
Developed and nurtured existing client relationships through consultative sales, collaborated with client service team to deliver full-service projects to company’s largest client. Focused on Canadian, Latin American markets and global research commissioned out of client headquarters. Led the team of 14 to preferred vendor status.
Minneapolis, Minnesota, United States
Managed the global client service team, and quality of all full service and service bureau deliverables for MT’s largest CPG account. Played a significant role in the accounts’ full-service expansion ($6 million to $11 million) at a domestic and global level via added research prowess and marketing synthesis. Achieved and maintained the team’s highest level of client satisfaction.
Minneapolis, Minnesota, United States
Assisted in the growth and development of one of MT’s earliest client service teams. Participated in the sales consultation and played a significant role in securing Disney, Nestle and Sealy.
Minneapolis, Minnesota, United States
Managed, analyzed, and presented full-service projects for multiple Fortune 500 clients including Microsoft, Quaker, Masterfoods, Expedia, Heinz. Designed market research solutions that answered customers' problems. Recognized multiple times for strongest customer satisfaction.
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Katherine Gustafson works for The Hive Collaborative.
Katherine Gustafson is listed as Chief Customer Officer | Customer Growth Strategies | Insights Driven | Connector at The Hive Collaborative.
Katherine Gustafson is based in Minneapolis, Minnesota, United States while working with The Hive Collaborative.
Katherine Gustafson has worked for The Hive Collaborative, Honeycomb-Strategies, Cargill, Kantar, and Harris Interactive.
You can use AeroLeads to view verified contact signals for Katherine Gustafson at The Hive Collaborative, including work email, phone, and LinkedIn data when available.
Katherine Gustafson holds Bachelor Of Arts (B.A.), Asian And International Studies from Washington University In St. Louis.
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