Katherine Gustafson

Katherine Gustafson Email and Phone Number

Chief Customer Officer | Customer Growth Strategies | Insights Driven | Connector @ The Hive Collaborative
Katherine Gustafson's Location
Minneapolis, Minnesota, United States, United States
About Katherine Gustafson

I am a fractional CXer and consultant with a vibrant, people-centered approach (think yellow energy!), I combine strategic insight with an upbeat, collaborative spirit to help organizations achieve impactful results. My core strengths—Achiever, Empathy, Arranger, Positivity, and Input—enable me to navigate complex challenges, build lasting client relationships, and adapt quickly to deliver tailored solutions. I'm passionate about working closely with clients, making a difference, and creating lasting value together. Seeing a need for a collaborative ecosystem focused on the customer, I founded Hive Collaborative, a network of tenured customer fanatic fractionals and consultants. Hive Collaborative is a robust platform for customer and marketing organizations to evolve (or create) their customer-driven growth strategy. Our network is rooted in customer listening, underpinning our mission to deliver data-driven insights for growth. At Hive Collaborative, our team's focus on strategic customer growth has propelled a revenue surge, reflecting our commitment to listening and responding to client needs. We support clients in VOC, customer journey mapping, change management, service, and digital design. We serve B2B, B2B2C and B2C clients.With my track record in fostering strategic account growth and standing up and implementing Voice of the Customer (VOC) programs, with an eye for insights with action, fueling growth across diverse industries. I also lead Hive Collaborativee's Voice of the Customer, Insights and Market Research practice.

Katherine Gustafson's Current Company Details
The Hive Collaborative

The Hive Collaborative

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Chief Customer Officer | Customer Growth Strategies | Insights Driven | Connector
Katherine Gustafson Work Experience Details
  • The Hive Collaborative
    Chief Customer Officer
    The Hive Collaborative May 2024 - Present
    Minneapolis, Minnesota, United States
    In my role as Chief Customer Officer at Hive Collaborative, I spearhead the development of data-driven customer growth strategies to drive sustainable growth for our clients. Leading a network of professionals, we provided end-to-end strategic consulting services with customized customer and brand strategies. Our agile and connected approach enabled us to deliver sustainable growth while helping clients enhance their competitive edge.
  • Honeycomb-Strategies
    Co-Owner And President Of Customer Solutions
    Honeycomb-Strategies Jan 2024 - Apr 2024
    Minneapolis, Minnesota, United States
    I served as one of two managing partners.
  • Cargill
    Voice Of The Customer Global Advisor
    Cargill Jan 2018 - Nov 2023
    Minneapolis, Minnesota, United States
    Oversaw, evolved, expanded and managed the design, approach, implementation and activation of global customer listening ecosystem. Work cross functionally to encourage program adoption, raising the adoption rate from 25% to 65% over the course of 2 years, at a cost avoidance of $6M per year. Developed and launched a corporate wide system for consistent measurement of order management and complaints that is integrated between Salesforce, Qualtrics and PoweBI. Lead a global community of practice among those managing customer experiences.Participate in local and national thought leadership associations for Voice of the Customer.
  • Kantar
    Vice President Account Executive
    Kantar Sep 2017 - Jan 2018
    Greater Minneapolis-St. Paul Area
    Returned to prior position after Kantar CX was dissolved. See accomplishments and description below from February 2013 to April 2017.
  • Kantar
    Vice President Kantar Cx
    Kantar Apr 2017 - Sep 2017
    Minneapolis, Minnesota, United States
    One of the three selected individuals to develop the new cross Kantar practice, Kantar CX. Kantar’s response to servicing executive clients in the growing and evolving trend of CX.Collaborated on strategy, product, and prospect network development.
  • Kantar
    Vice President Account Executive
    Kantar Feb 2013 - Apr 2017
    Minneapolis, Minnesota, United States
    Customer Strategies Chief architect and primary consultant in providing guidance to executive level clients on growth strategies and actions to deliver excellent customer relationships. Designed and managed two of Kantar’s most cutting-edge global programs, including Cargill Customer Engagement. Including leading an implementation team of 9 globally.Regularly interact with C-Suite clients and Kantar global thought center. A trusted advisor to key global clients. Areas of client focus were predominantly B2B and include manufacturing, commodities, financial services, managed care, and durables. Consistently met or exceeded sales and profit goals.
  • Harris Interactive
    Vice President, Stakeholder Relationship Consulting
    Harris Interactive Mar 2009 - Feb 2011
    Minneapolis, Minnesota, United States
    Stakeholder Relationship Consulting Partner with the client facing teams to identify opportunities with existing and new clients. Reported to Global President of Stakeholder Relationship Consulting.Preferred senior consultant on strategic relationship assessment programs company wide.
  • Tns Nfo
    Vice President, Research Management
    Tns Nfo Oct 2008 - Mar 2009
    Minneapolis, Minnesota, United States
    Research Management Teamed with the sales partners to develop new and existing client relationships with a focus on the Financial Services sector. Member of the North American senior management team and managed a team of 6 research professionals delivering over $6M in research projects.
  • Insights By Kantar
    Director
    Insights By Kantar Oct 2007 - Oct 2008
    Minneapolis, Minnesota, United States
    Stakeholder Management Presented research insights and recommendations to senior executive clients. Consistently elevated client relationships by delivering sound insights with an eye to integrating business process and client strategy. Focused on customized development plans for entry-level senior managers.
  • Markettools Research Solutons Inc
    Research Consultant / Sales Director
    Markettools Research Solutons Inc Apr 2007 - Sep 2007
    Minneapolis, Minnesota, United States
    Developed and nurtured existing client relationships through consultative sales, collaborated with client service team to deliver full-service projects to company’s largest client. Focused on Canadian, Latin American markets and global research commissioned out of client headquarters. Led the team of 14 to preferred vendor status.
  • Markettools Research Solutons Inc
    Global Research Director
    Markettools Research Solutons Inc Nov 2005 - Apr 2007
    Minneapolis, Minnesota, United States
    Managed the global client service team, and quality of all full service and service bureau deliverables for MT’s largest CPG account. Played a significant role in the accounts’ full-service expansion ($6 million to $11 million) at a domestic and global level via added research prowess and marketing synthesis. Achieved and maintained the team’s highest level of client satisfaction.
  • Markettools Research Solutons Inc
    Regional Director
    Markettools Research Solutons Inc Apr 2004 - Nov 2005
    Minneapolis, Minnesota, United States
    Assisted in the growth and development of one of MT’s earliest client service teams. Participated in the sales consultation and played a significant role in securing Disney, Nestle and Sealy.
  • Markettools Research Solutons Inc
    Account Relationship Manager
    Markettools Research Solutons Inc May 2003 - Apr 2004
    Minneapolis, Minnesota, United States
    Managed, analyzed, and presented full-service projects for multiple Fortune 500 clients including Microsoft, Quaker, Masterfoods, Expedia, Heinz. Designed market research solutions that answered customers' problems. Recognized multiple times for strongest customer satisfaction.

Katherine Gustafson Education Details

Frequently Asked Questions about Katherine Gustafson

What company does Katherine Gustafson work for?

Katherine Gustafson works for The Hive Collaborative

What is Katherine Gustafson's role at the current company?

Katherine Gustafson's current role is Chief Customer Officer | Customer Growth Strategies | Insights Driven | Connector.

What schools did Katherine Gustafson attend?

Katherine Gustafson attended Washington University In St. Louis.

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