Providing leadership, management and coordination for all client marketing and communications efforts to achieve and exceed sales goals.Responsibilities include:- Develop and implement an integrated strategic communications plan to advance client’s brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences.- Oversee External Marketing & Communications plan and budget (including process and program details) in support of client’s mission and objectives.- Plan, execute and consult on the consistent application and translation of client’s brand on all marketing, fund raising and communication products and other stakeholder touch points to ensure brand consistency.- Coordinate web development activities, provide creativity and leadership to improve the functional aspects of web-based activities. Oversee all editorial content and coordinate all action opportunities to achieve maximum engagement and impact.- Oversee all aspects of media relations. Use existing relationships, and develop new ones with journalists, editorial boards and other information sources to disseminate information on brand’s priority areas. Encourage the use of senior management as media sources and spokespersons and provide media coaching and training to staff.- Oversee development and management of collateral materials. Serve as first point of contact with staff on all brand publications.- Plan and execute media campaigns and advertising buys. Ensure consistency of key messages and brand identity. Track ROI of media buys- Prepare monthly statistical and descriptive reports on Marketing & Communication’s goals and performance. Prepare summary reports for Board meetings, and present to Board as needed.- Manage department staff to ensure the development of sound and measurable marketing communications goals, tactics and programs. Provide professional training and development opportunities for staff.

Relocated to Boston for an incredible opportunity to start a consulting firm with a talented group focused on sales and marketing development, operations management and company leadership in our client’s industry and target market. Services included analyzing sales program, retraining or recruiting and hiring the right talent, reaching sales goals and managing best practices. My key responsibility was to develop and lead major initiatives to achieve sales goals while raising the bar with respect to channel performance, margin growth, promotion, branding, productivity, business practices, and service or product management. Clients included Austin Outdoors, Pinkerton Security, Johnson Materials, Waud Capital Partners, TruGreen and Interstate Waste Services now Advanced Disposal Services (Highstar Capital).

Brought on by a $50 million dollar recycling and waste company to grow municipal business and double the size of their company as part of a five (5) year growth plan. In a year and a half, I sold $20 million dollars in new contracts and grew their municipal business by 40%. Responsibilities included:- Prospect, sell and manage all business relationships within assigned market.- Develop and implement strategies and activities to increase account penetration and satisfaction to ensure client retention.- Appropriately respond to Requests for Proposals (RFPs) and confer with key decision-makers. Ensure that all approved contract terms are met. Attend bid conferences as necessary. - Negotiate pricing and contracts including contract extensions. Meet with the Executive Team to coordinate proforma development for new and renewed accounts.- Develop and implement comprehensive account plans (sales, marketing and service programs/strategies) to achieve annual sales and profit objectives. - Meet regularly with key decision-makers within municipal, state and federal agencies to enhance the company’s position and continuously bring value-added services to the relationship.- Prepare and maintain all sales documentation by populating and maintaining the Customer Service Management (CRM) system on a weekly basis.- Involve the Vice President of Sales in all marketing and PR campaigns.- Conduct on-site reviews to ensure quality of service. Document deficiencies and recommend corrective action to VP of Operations.- Meet with Customer Service management to coordinate surveys on sales and service efforts as appropriate. - Attend industry trade shows and participate in local or state industry associations. - Maintain an awareness of market dynamics and competitors’ activity in area. - Seek out and coordinate development of new solid waste infrastructure projects or 'Green Plans' and manage projects through the development cycle and conclusion.

Exceeded sales quota by 100% before six months of hire at a Global 500 and top five document management Enterprise. Provided hardware and IT solutions as well as mail room and copy center staffing for paper producing industries. Responsibilities included:- Responsible for managing a sales region and providing monthly reporting on activity.- Present Ricoh solutions product portfolio, business environment changes, competitor information, and changes in technology that impacts Ricoh business.- Seek opportunities to understand customer needs and act with a sense of urgency when assisting local and national Enterprise Services teams.- Responsible for all activity related to the training and delivery of repeatable consulting methodologies and services that are created out of Enterprise Services.- Assist Engineering Systems Division (ESD) Implementation resource by providing customer concerns, needs and insights in technical presentations and product demonstrations.- Coordinate and manages Ricoh customizations from the field providing regular updates.- Proficiency in systems analysis - problem isolation, diagnosis, resolution and escalation if necessary.- Develop and coordinate delivery of ESD Implementation resource product and services training for Printer Service (PS)/ Information Technology Service (ITS) internal and external customers.- Manage, maintain and validate ESD Implementation resource skill sets data.- Engage management teams to uncover skills and revenue barriers and assist with direction and support to resolve.- Support all Enterprise Services Delivery activities provided by local, district, national, and global resources to customers.- Act as a conduit between field resources and Ricoh 2nd level support and 3rd party partners to resolve issues.- Adhere to following the Ricoh Methodology Framework (RMF) and ensures that the services are pertinent and in alignment with driving services and revenue growth.

Brought on by $20 million facilities maintenance company whose goal was to become a national company and then sell to ServiceMaster Clean. DMSI had a strong presence in the Southern region but needed to develop their presence in the West and Northeast region to meet their $50 million goal. My clients were Target, Home Depot, Albertsons and Guess.Responsibilities included:- Identify targets of opportunity in West and Northeast region. Recommend National Account sales plan and strategies. Develop and implement aggressive sales plan in the regions. Monitor progress toward meeting the plan’s requirements.- Represent Company at trade association meetings and other events as needed.- Increase sales volume through sales efforts and by directing and managing Inside Sales team. Direct, monitor and appraise the performance of the Inside Sales team. - Recruit, maintain, train and oversee the development of Operations team of company employees or independent subcontractors on service contract fulfillment. Maintain effective relationships with subcontractors through coaching and other leadership skills. Assure that employees and subcontractors understand and adhere to all Company standards, policies and procedures.- Identify training needs, initiate development of Customer Service call center and recommend appropriate personnel actions. Review market analyses to determine Customer Service call schedule recommendations. - Ensure Customer Cervice goals are met and exceeded through on going contact with National Accounts in the West and Northeast regions.- Accountable for 100% customer satisfaction and overall regional performance. - Coordinate liaison between Sales and other service-related units.- Analyze and control expenditures of West and Northeast regions to conform to budgetary requirements.- Prepare and present periodic sales reports to the Company owners showing sales volume, potential sales, and areas of proposed client base expansion.

Promoted by the Vice President of Sales and Service to run the Government Accounts program after I sold $2 million when quota was $1 million (2004) then $4 million after quota was $2 million (2005). My strategy was to train the Regional Designates on GSA adding this new information to their skill set rather than incur the cost of creating a new sales force on National Accounts. Responsibilities included:- Direct and manage the recruiting, hiring, training, and development of Regional sales staff for Government Accounts.- Provide leadership, direction, and management of field team of Regional sales personnel within designated region in order to achieve objectives. - Serve as a liaison between the Regional and Commercial Division sales, management and operations VPs and teams as well as the government customer.- Work with SVM's 'family of brands' to cover all facilities needs of the customer. - Direct and manage sales productivity and profitability in an effort to achieve designated profit objectives within respective geographical responsibility.- Direct and manage the entire sales cycle from prospecting, maintenance, proposals, contracts, price increases, bids, and contract renewals.- Coordinate, implement and manage Regional/Government account sales strategies.- Operate within designated expense budgets and report Regional sales results to VP of Sales and Service.- Maintain and utilize GSA pricing models and implements service agreements that are consistent with company standards.- Manage sales productivity and profitability within assigned geography, in an effort to achieve designated sales and profit objectives.- Where needed, coordinate and foster business relationships with third party companies, such as mentor-protege programs on Small Business Set Asides, that support company objectives.- Aid in all legal and lobbying campaigns to grow the business.

Promoted to National Accounts by Vice President of Sales and Service to pilot a new GSA initiative for Terminix's Commercial Division. Primary focus was new business acquisition. Sold double the amount of projected quota in 2004 and 2005. Responsibilities included:- Identify all government customers within U.S. and create a target list.- Manage administrative support to attain all Requests for Proposals (RFPs) submitted to over +300 Terminix branches in the nation.- Create proposal templates and respond to all RFPs according to customer standards.- Implement and drive sales strategy and execution for GSA pilot program. - Lead management of key relationships including C-level meetings, industry conferences, and trade shows.- Organize and present detailed business reviews and forward planning with all Government Accounts. Prepare and regularly update account plans and contracts.- Ensure positive execution of service for all Government Accounts.- Manage, communicate and negotiate Government Account agreements as well as provide customary status updates. - Develop and execute respective business reports, including monthly forecasting of cases or sales, for VP of Sales in relation to current volume goals, strategies, focus categories and budgetary restraints to achieve established sales goals for the GSA program. - Manage trade show participation with the VP of Sales and marketing support with the VP of Marketing to ensure maximum impact on target market.

Ranked in the top 10% of company sales production at one of the leading commercial pest control companies in the nation. Responsibilities included: - Learning designated territory and create a list of strategic accounts- Monitor market conditions, service innovations, and competitors' services, prices, and sales.- Pursue, maintain and expand relationships with key personnel on targeted list. - Represent the entire range of company services to prospects and customers. - Lead solution development for customer objectives and according to company standards.- Coordinate the involvement of company personnel, including support, service, and management resources, in order to meet performance objectives and customers expectations. - Proactively assess, clarify, and validate customer needs on an ongoing basis.- Meet profitability expectations and exceed assigned sales quota.- Maintain high satisfaction ratings both by the customer and company management