Strategic marketer with a passion for growing brands through creativity, innovation, and marketing moxie.As SVP, Group Account Director, Katie leads business and brand marketing strategy for many of Colle McVoy’s top consumer brands. Over the past five years, Katie has contributed to the agency’s growth trajectory and led year-over-year increases in client satisfaction (cNPS) scores. Katie is a strategic thinker adept at setting a vision for brands and guiding cross-functional teams through effective execution—regardless of channel or touchpoint. She’s an innovator and change-maker focused on delivering measurable results against brand goals and objectives. Whether leading a brand identity reinvention, the next culture-making campaign, or exploring strategic shifts in your PR or social media practice, she will boldly embrace challenges and champion transformation all while building cross-functional consensus with senior executive leadership.At Colle McVoy, Katie leads work with household names across business categories including HARIBO, La-Z-Boy Incorporated, Target, and U.S. Bank, contributing to CM’s recognition as Adweek's 2023 Midsize Agency of the Year and 2024 Ad Age A-list Standout Agency. Before returning to Minneapolis, Katie spent 15 years in San Francisco working for Swirl Inc., a small independent digital agency that grew from 24 to 250 people throughout her tenure. As a Group Account Director, Katie saw the agency business through two acquisitions (first becoming McGarry Bowen SF, then Dentsu Americas). Throughout this season of her career, she led client relationships with Atlassian, Dole Foods, eBay, Intel, Microsoft, Sprint, and other start-ups. This experience contributed to her understanding of the full brand lifecycle and product development in addition to brand building, storytelling, design thinking, retail experience, marketing, and advertising.