Katherine co-founded Amplify Research Partners with a vision for engineering a better research experience through superior project oversight; starting with streamlined coordination and precision detail planning, and resulting in consistently successful project execution. Having led project management teams and facility operations in top California focus group facilities, Katherine has an insider’s knowledge of how to get a project done right, and just what a strong qualitative team is capable of. We know the market and have a databank of facility and recruiting capabilities throughout the US in both major markets and harder to field secondary markets. Katherine has extensive experience with multi-phase projects, product placements and sequential testing coordination, as well as message boards and online focus groups.As a qualitative research consultant, Katherine has listened to hundreds of consumers speak about a wide range of topics from banking and real estate to grocery shopping, food, and pet products. Katherine's creative discussion guides reach consumers at their core to drive deeper consumer insight, generating actionable results and strategic recommendations to help clients connect with their customers and better understand how to position their products and brands. Winter 2009 marked the GRAND OPENING of Amplify’s innovative flagship facility in Pleasanton, CA. With state-of-the-art digital recording technology, client viewing lounges with open floor plans, and focus group spaces designed to encourage communication and creativity, the facility embodies comfort, fun and contemporary design.
Listed skills include Qualitative Research, Market Research Project Management, Ethnography, Focus Groups, and 22 others.
