Lead and execute a multi-channel marketing strategy to drive leads, retention & brand preference. - Evaluate existing brand strategy and recommend opportunities for improvement- Improve our SEO through the development and refinement of strategic content that resulted in 300% ROI on google ads.- Improve our social media and search engine lead generation through creative strategy and detail-oriented execution- Increase industry awareness of our thought leadership and generate speaking opportunities for company leadership- Develop and execute a strategy to increase the visibility of Leopard Insights- Partner with industry associations for increased visibility among their membership

Head of Marketing with responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.

Marketing lead responsible for market expansion leveraging effective brand awareness building, digital marketing, account-based marketing, and communications. Lead editorial direction and content strategy that upholds overall publishing quality and consistency.Lynk helps the 1 billion knowledge workers reach their full potential. With a single login, knowledge workers can access opportunities offered by Lynk, or on private marketplaces organized on the Lynk platform by other companies and organizations.

-Serves non-profit organizations providing consultation on brand strategy, communication framework, and marketing implementations. Completed projects include brand analysis and messaging for the recruitment portal of the Administration of Children Services, website strategy for NYCAEYC, marketing, and brand strategy for StemNYCTeachers and the Piatigorsky Foundation.

Marketing lead for Industrial Services Group of Savills through account-based marketing, content marketing, and thought leadership engagement programs.- Built leadership recognition for the service group bringing an average of 6 media coverage for every insight piece published.- Brand Activation - conducted brand positioned value-based training to 50+ sales reps, consultants and broker training

- Managed all marketing activities related to branding, digital & web strategy, communications and integrated marketing from strategizing to implementation for startup organizations. - Set the approach, strategy and messaging specific to target market segments so that organizational objectives can be met.- Developed clear roadmap executing all relevant digital channels and tactics (i.e. website development, content marketing, social media marketing, e-commerce, search and SEO, marketing automation, media/blogger outreach) into one actionable plan.

- Responsible for the development of profitable revenue growth strategies for AT&T Wireless Group. Drove strategic digital content strategy with more targeted messaging leveraging A/B testing and improved customer buy/flow. - Coordinated across all digital marketing channels on cross-sell initiatives that drive new sale while improving customer loyalty. - Led the migration of all wireless features web content to a new digital platform to enhance user experience that supports retention and build customer loyalty.-Supported Apple device offer launches on att.com driving incremental sales on Apple Watches and X series with additional data revenue.- Launched Samsung branded micro-site that promoted the AT&T/Samsung partnership that drove sales.- Relaunched AT&T device insurance plans micro-site that increased monthly unique visitors from 22% to 60% during open enrollment.- Advocated mobile-first design that improved CTRs that promoted app downloads to hit 1 million downloads in 6 months.

- Brand Activation - develop and implement brand strategy throughout the organization.Created frameworks and methodologies to ensure consistent WK Brand across all media and internal and external stakeholder groups- Developed a naming strategy and implemented a succinct product name development process through naming and brand protection workshops.- Customer Experience - Created and drove a more substantial and more compelling customer-focused footprint for the organization- Marketing Communications - Set up and managed external communications programs. Managed and maintained media contacts and media coverage monitoring.- Social Media - First to rollout influencer programs and manage influencer networks that improved public relations with key constituents.- Managed all aspects of social media from strategy to tactical execution, including campaign management, advocate training, and analytics reporting.

- Responsible for developing and managing all Marketing & Communications activities such as lead generation campaigns and events marketing that drove sales and brand/value awareness. - Cultivated partnerships with relevant professional groups to extend reach to relevant target audience. Managed and executed internal communications to improve workflow and cross functional team camaraderie. - Devised and executed retention plan that improved customer loyalty- Built an integrated marketing department managing 11 marketing staff+ 2008-2010 - Senior Marketing & Communications Manager - Loislaw+2010 - 2011 - Senior Marketing Manager, Electronic Products

- Overall in-charged-of marketing from strategic planning to tactical execution for the publication and its events division. Provided competitive analysis, create sales proposals for the sales team and executed direct marketing campaigns to fill the direct sales gap. - Launched the first CEO webcast event. Improved the website to increase its online product offerings. Responsibilities include market development, partnership marketing, market research, events marketing and public relations. Managed the external sales representative team. Also managed the magazine’s day-to-day circulation operations and subscription renewals. - Formulated and executed integrated marketing and communication plan that generated both advertising and sponsorship sales, while also taking on subscription marketing responsibilities that increased CEO subscription renewal rate by 67%.- Strategic engagement rollout to top Fortune 500 CEOs that increased the Chief Executive Events participant rate by 270%.

The most profitable marketer for 3 consecutive years. - Grew overall revenue and profitability of both new and established events, leveraging online marketing tools including surveys, digital brochures and email campaigns. - Coordinated all aspects of marketing from direct marketing, database management, and partnership marketing to sales support. - Built strong relationships with relevant partners to expand marketing opportunities.- First marketer to implement attendee networking boards pre conference to increase engagement that improved overall attendee experience- Increased revenue from $1.2 million to $1.8 million for Shared Services Week conference through more targeted direct marketing efforts.- Identified marketing partnerships that helped generated 3 times revenue from small untested events

- Built the first 5-office Asian marketing group for CCH Asia- Overall in-charge-of marketing from strategic planning to the tactical formulation for five offices. - Responsibilities range from market development, relationship marketing, product launch, market research, sales support, promotions, advertising, brand management, and public relations. - Ensured effective budgetary control for five offices. Implemented processes and created metrics to improve performance measurement and increase efficiencies. - Led the marketing team to launch online legal products – Ringtail and eDiscovery. - Overhauled customer database and expanded quality prospective database 300%- Involved in all CCH's strategic projects, including revamping the website; providing market research, market segmentation, and data analysis to improve the product development process. - Hired and managed a team of 10 marketing staff in five offices.- Implemented Integrated marketing programs that generated three times ROI on direct marketing campaigns for Malaysia and Singapore - Oversaw the launch of the company's first e-commerce website with multi-currency capability- Launched a highly profitable CCH Executive Events that promoted CCH brand and increased subscription revenue

- Responsible for providing competitive market analytics and producing sales collateral for Asian sales organizations. Created customized proposals for individual clients and built a repository of marketing materials segmented by industry and target audience for the sales organization. Planned and executed promotional events. Organized and marketed all BusinessWeek client events in Singapore. +Installed and automated competitive analytics tools for Asian Ad Sales team.

- Project Manager for all customized advertising sales-driven publishing projects responsible for sales, marketing, desktop publishing, production, and fulfillment of these projects.