Katherine Mcinnes work email
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Data driven with a creative spirit. Katherine McInnes is a results-oriented marketer with over twelve years of experience in digital media and advertising. Her expertise reflects a unique path developing skills across strategy, content, and measurement to deliver compelling and effective campaigns and assets. She has extensive experience in coordinating and collaborating across teams, fostering a culture of communication and joint success. Katherine’s data-driven approach to content has generated meaningful business results in current and previous roles, and her writing has been featured in multiple industry publications.Highlight Reel:Specialties: Digital Marketing Strategy, Content Strategy and Development, Marketing Research/Analytics, Product Marketing, Social Media Marketing, Digital MediaPlatform knowledge: Microsoft Office (Word, PowerPoint, Excel, Access, Outlook), Nielsen data, social media platforms and ads, social media listening and engagement (NetBase, Crimson Hexagon, Khoros (Spredfast), Sprinklr, Hootsuite, Google Analytics, Adobe Analytics, Adobe Audience Manager, DOMO, Datorama, Google Ads, HubSpot, Wordpress, Squarespace, CanvaEducation:-Graduated Magna Cum Laude from Saint Louis University with a degree in Business Administration-Marketing and minors in Psychology and Sports Business-MBA from Wayne State University with a concentration in Information Systems Management Personal Projects:Curriculum Advisor & Guest Lecturer - Texas Christian UniversityPodcast Host - Making Life Fit, The Birds and the Tees
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Director Of MarketingTriplog Mar 2024 - PresentIssaquah, Washington, Us -
Senior Manager, Paid & Seo MarketingSears Home Services Jul 2023 - Feb 2024Longwood, Fl, Us -
Marketing ManagerDopple Dec 2021 - May 2023Charleston, South Carolina, Us*Formerly ATLATLDopple creates unforgettable shopping experiences for your brand through vivid 3D configurators, product visualizers, and augmented reality.-Led team and agency in full company rebrand, establishing brand messaging framework and strategy for all channels-Increased search visibility by 15% through targeted SEO strategies -Drove brand awareness and increased lead generation through effective content strategy and execution-Attracted 55% of current clients & 73% of revenue via marketing efforts-Aligned with product & engineering teams to execute Go-To- Market strategies and effective product marketing campaigns -Increased organic social media reach 10% quarter over quarter -Leveraged cross-channel data to monitor & optimize content performance against company goals-Established Dopple as thought leader in product visualization and 3D rendering for ecommerce -
Marketing ManagerDopple Nov 2020 - Dec 2021Charleston, South Carolina, Us
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Programmatic Media AnalystForddirect Mar 2019 - Nov 2020Dearborn, Mi, Us-Managed digital advertising reporting for enrolled dealers across search, display, and social media ads-Led the development of program level reporting structures to be utilized across organizational tiers for Ford AdVantage program-Managed the design and execution of enterprise level reporting dashboards -Consulted on media and audience testing to optimize media performance -Coordinated with developers to design and launch dealer reporting and media planning tools-Managed educational resources and trainings for extended media team, with a focus on analytics best practices and technology -
Strategy Lead | Performance Driven MarketingGeneral Motors May 2018 - Dec 2018Detroit, Michigan, Us-Created & managed content to educate cross department teams on General Motors' data strategy and capabilities-Assisted in the development of executive level presentations to promote PDM's capabilities within the GM ecosystem -Developed resource management tools and guides to maximize program adoption-Managed internal team analytics training and educational content -
Senior ManagerFleishmanhillard Jul 2016 - May 2018St. Louis, Mo, Us-Managed Chevrolet's social media presence in the football space under ChevroletFC, fulfilling strategy, analytics, & content roles Oversaw community management and engagement for the social presence of General Motors and its executives-Developed measurement strategy and structure for organic social media activations-Led social listening capabilities for General Motors/Chevrolet organic social media -
Senior Content StrategistBranch Creative Network Dec 2014 - Jul 2016Dearborn, Mi, Us-Established social media measurement practice, resulting in expanded client service and new business-Led the development of client content strategy and measurement for digital, social, and live event activations-Managed and developed content for BCN website and social media platforms, increasing BCN’s social media reach by 92% in one year-Mentored junior staff to advance career skills and manage time allocations -
Social Media And Influencer Marketing Specialist - Nestle PurinaKicking Cow Promotions Jul 2014 - Dec 2014St. Louis, Mo, Us-Managed social influencer relationships to effectively incorporate partnerships into larger digital strategy-Coordinated influencer activations and campaigns within Purina brands' social media efforts-Identified prospective brand partners based on brand goals, voice, and personality-Managed cadenced and ad hoc reporting for influencer partnerships -
Production ManagerFormula Llc Jun 2012 - Sep 2014-Oversaw all client projects in regard to television, from SOW development, to execution, and client relations-Controlled and interpreted data collected from monitored properties to identify key insights and determine client ROO/ROI-Developed custom, effective, and comprehensive reports and recommendations to optimize client television exposure -Assisted in the development of Formula’s analysis tool OpticMODUS™
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AnalystFormula Llc Oct 2011 - Jun 2012-Monitored and assisted in the valuation of client exposure across television, digital, and social media platforms-Gathered insights based on exposure analysis for client recommendations-Conducted best practice and strategy research for client implementation
Katherine Mcinnes Skills
Katherine Mcinnes Education Details
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Wayne State UniversityInformation Systems Management -
Saint Louis UniversityPsychology
Frequently Asked Questions about Katherine Mcinnes
What company does Katherine Mcinnes work for?
Katherine Mcinnes works for Triplog
What is Katherine Mcinnes's role at the current company?
Katherine Mcinnes's current role is Data Driven Marketing Professional.
What is Katherine Mcinnes's email address?
Katherine Mcinnes's email address is kj****@****ers.com
What is Katherine Mcinnes's direct phone number?
Katherine Mcinnes's direct phone number is (314) 982*****
What schools did Katherine Mcinnes attend?
Katherine Mcinnes attended Wayne State University, Saint Louis University.
What skills is Katherine Mcinnes known for?
Katherine Mcinnes has skills like Social Media, Marketing, Facebook, Event Management, Public Speaking, Sports Marketing, Public Relations, Social Media Marketing, Powerpoint, Sponsorship, Data Analysis, Marketing Research.
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