Director Of Marketing
Current
Mar 2024 - Present
AeroLeads people directory · profile
Katherine Mcinnes Email & Phone Number
Data Driven Marketing Professional
at
TripLog
1 work email found
@forddirectdealers.com
1 phone found area 314
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Data Driven Marketing Professional
Location
Johns Island, South Carolina, United States
Who is Katherine Mcinnes? Overview
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Quick answer
Katherine Mcinnes is listed as Data Driven Marketing Professional at TripLog, based in Johns Island, South Carolina, United States. AeroLeads shows a work email signal at forddirectdealers.com, phone signal with area code 314, and a matched LinkedIn profile for Katherine Mcinnes.
Katherine Mcinnes previously worked as Director of Marketing at Triplog and Senior Manager, Paid & SEO Marketing at Sears Home Services. Katherine Mcinnes holds Master Of Business Administration (Mba), Information Systems Management from Wayne State University.
Company email context
Email format at TripLog
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*@forddirectdealers.com
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Profile bio
About Katherine Mcinnes
Data driven with a creative spirit. Katherine McInnes is a results-oriented marketer with over twelve years of experience in digital media and advertising. Her expertise reflects a unique path developing skills across strategy, content, and measurement to deliver compelling and effective campaigns and assets. She has extensive experience in coordinating and collaborating across teams, fostering a culture of communication and joint success. Katherine’s data-driven approach to content has generated meaningful business results in current and previous roles, and her writing has been featured in multiple industry publications.Highlight Reel:Specialties: Digital Marketing Strategy, Content Strategy and Development, Marketing Research/Analytics, Product Marketing, Social Media Marketing, Digital MediaPlatform knowledge: Microsoft Office (Word, PowerPoint, Excel, Access, Outlook), Nielsen data, social media platforms and ads, social media listening and engagement (NetBase, Crimson Hexagon, Khoros (Spredfast), Sprinklr, Hootsuite, Google Analytics, Adobe Analytics, Adobe Audience Manager, DOMO, Datorama, Google Ads, HubSpot, Wordpress, Squarespace, CanvaEducation:-Graduated Magna Cum Laude from Saint Louis University with a degree in Business Administration-Marketing and minors in Psychology and Sports Business-MBA from Wayne State University with a concentration in Information Systems Management Personal Projects:Curriculum Advisor & Guest Lecturer - Texas Christian UniversityPodcast Host - Making Life Fit, The Birds and the Tees
Listed skills include Social Media, Marketing, Facebook, Event Management, and 47 others.
Current workplace
Katherine Mcinnes's current company
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11 roles
Katherine Mcinnes work experience
A career timeline built from the work history available for this profile.
Senior Manager, Paid & Seo Marketing
Jul 2023 - Feb 2024
Marketing Manager
*Formerly ATLATLDopple creates unforgettable shopping experiences for your brand through vivid 3D configurators, product visualizers, and augmented reality.-Led team and agency in full company rebrand, establishing brand messaging framework and strategy for all channels-Increased search visibility by 15% through targeted SEO strategies -Drove brand.
Dec 2021 - May 2023
Marketing Manager
Nov 2020 - Dec 2021
Programmatic Media Analyst
-Managed digital advertising reporting for enrolled dealers across search, display, and social media ads-Led the development of program level reporting structures to be utilized across organizational tiers for Ford AdVantage program-Managed the design and execution of enterprise level reporting dashboards -Consulted on media and audience testing to.
Mar 2019 - Nov 2020
Strategy Lead | Performance Driven Marketing
-Created & managed content to educate cross department teams on General Motors' data strategy and capabilities-Assisted in the development of executive level presentations to promote PDM's capabilities within the GM ecosystem -Developed resource management tools and guides to maximize program adoption-Managed internal team analytics training and.
May 2018 - Dec 2018
Senior Manager
-Managed Chevrolet's social media presence in the football space under ChevroletFC, fulfilling strategy, analytics, & content roles Oversaw community management and engagement for the social presence of General Motors and its executives-Developed measurement strategy and structure for organic social media activations-Led social listening capabilities for.
Jul 2016 - May 2018
Senior Content Strategist
-Established social media measurement practice, resulting in expanded client service and new business-Led the development of client content strategy and measurement for digital, social, and live event activations-Managed and developed content for BCN website and social media platforms, increasing BCN’s social media reach by 92% in one year-Mentored junior.
Dec 2014 - Jul 2016
Social Media And Influencer Marketing Specialist - Nestle Purina
-Managed social influencer relationships to effectively incorporate partnerships into larger digital strategy-Coordinated influencer activations and campaigns within Purina brands' social media efforts-Identified prospective brand partners based on brand goals, voice, and personality-Managed cadenced and ad hoc reporting for influencer partnerships
Jul 2014 - Dec 2014
Production Manager
Formula Llc
-Oversaw all client projects in regard to television, from SOW development, to execution, and client relations-Controlled and interpreted data collected from monitored properties to identify key insights and determine client ROO/ROI-Developed custom, effective, and comprehensive reports and recommendations to optimize client television exposure -Assisted.
Jun 2012 - Sep 2014
Analyst
Formula Llc
-Monitored and assisted in the valuation of client exposure across television, digital, and social media platforms-Gathered insights based on exposure analysis for client recommendations-Conducted best practice and strategy research for client implementation
Oct 2011 - Jun 2012
2 education records
Katherine Mcinnes education
Master Of Business Administration (Mba), Information Systems Management
Wayne State University
Bachelor Of Science, Business Administration; Marketing, Minors: Sports Business, Psychology
Saint Louis University
FAQ
Frequently asked questions about Katherine Mcinnes
Quick answers generated from the profile data available on this page.
What company does Katherine Mcinnes work for?
Katherine Mcinnes works for TripLog.
What is Katherine Mcinnes's role at TripLog?
Katherine Mcinnes is listed as Data Driven Marketing Professional at TripLog.
What is Katherine Mcinnes's email address?
AeroLeads has found 1 work email signal at @forddirectdealers.com for Katherine Mcinnes at TripLog.
What is Katherine Mcinnes's phone number?
AeroLeads has found 1 phone signal(s) with area code 314 for Katherine Mcinnes at TripLog.
Where is Katherine Mcinnes based?
Katherine Mcinnes is based in Johns Island, South Carolina, United States while working with TripLog.
What companies has Katherine Mcinnes worked for?
Katherine Mcinnes has worked for Triplog, Sears Home Services, Dopple, Forddirect, and General Motors.
How can I contact Katherine Mcinnes?
You can use AeroLeads to view verified contact signals for Katherine Mcinnes at TripLog, including work email, phone, and LinkedIn data when available.
What schools did Katherine Mcinnes attend?
Katherine Mcinnes holds Master Of Business Administration (Mba), Information Systems Management from Wayne State University.
What skills is Katherine Mcinnes known for?
Katherine Mcinnes is listed with skills including Social Media, Marketing, Facebook, Event Management, Public Speaking, Sports Marketing, Public Relations, and Social Media Marketing.
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