Katherine Riley Email & Phone Number

Lake Forest, Illinois, Us

I asked myself - "What's stopping you? What's stopping you from being the change you want to see in the world?"That's why I came to work at PepperBall. The intent is clear and true. For every PepperBall that is fired, a bullet is not. Every time an officer uses PepperBall they are choosing to exercise a non-lethal option first. I believe in that option. I believe there are better ways to defend, to police, to manage. I believe that you can protect life while saving life. I believe we can make this world a safer place and PepperBall helps move us in that direction.

Riley Marcom provides domestic and international start-up and small size companies with marketing communication consulting services - from developing strategic integrated marketing communications plans to providing well crafted individual plan deliverables. Riley Marcom also helps companies realize that marketing communications is not just about placing ads or writing a press release; that marketing communications is an integrated revenue tool; that should be aligned with sales and tasked with providing measurable, goal-oriented results.

Linea di Liara is a rapidly growing leading manufacturer and distributor of home lighting solutions. Recently honored by ranking #155 on the INC 500 list, Linea di Liara sells a thoughtful selection of exclusive enterprise and design-curated products through online retailers and our own site. Linea also strives to improve the surrounding community by giving a percentage of proceeds back to various charitable organizations.

Provide vision and strategic marketing integration to various channels within the world of home improvement. Responsible for the development and implementation of the marketing brand strategy and positioning. Drive demand creation activities through marketing automation processes to leverage customer insights to improve and refine our brand. Develop and promote suites of rich content, manage all digital assets, craft promotions and consumer interaction, develop e-marketing strategies.

Woodridge, Il, Us

Provide vision and strategic marketing integration to various channels within the world of home improvement. Responsible for the development and implementation of the marketing brand strategy and positioning. Drive demand creation activities through marketing automation processes to leverage customer insights to improve and refine our brand. Develop and promote suites of rich content, manage all digital assets, craft promotions and consumer interaction, develop e-marketing strategies

Lake Zurich, Illinois, Us

Multi-Channel Marketing and Business Development Senior Manager This role involves developing the integrated marketing communication strategy and leading the creative marketing execution for all non-retail channels including the ACCO dealer channel, online partners such as Wayfair and alternative and vertical market channels. Facets of this role include creating branded communication strategies by distribution channel- including conducting onsite meetings with our customer partners' executive and marketing departments, identifying cross-sell opportunities and maximizing our trade partner marketing funds. I also direct the graphics department in the production of full suites of integrated brand marketing communications deliverables. • Developed promotional customer approach that resulted in a 25% increase in channel sales within the shredding category while maintaining a 20% OCC contribution level.• Prospected and engaged new business channels including online partners, alternate channel and vertical market distribution with over 1MM inventory load in 2013.• Targeted key customers to create program relevance resulting in a 13% lift in sales in an industry that is trending downward.Brand Manager Swingline/GBCIn this role, I led the brand vision and direction for Swingline, ACCO Brands' most recognized consumer brand. I developed and drove the brand strategy and tactical application of that strategy. This management included developing the positioning and go to market communication strategies for the brand categories across the retail and B2B channels including product design and selection input, integrated marketing campaigns for product launches, social media execution, channel alignment and global reconciliation. Additionally, I managed the brand presence and direction for the GBC brand.

Niles, Il, Us

Created global advertising structure for the Shure US, International Americas, EMEA and Asia/Pacific regions. Created and managed advertising campaigns for all new product launches and legacy products. Developed and recommended integrated marketing efforts. Managed media and production budgets. Managed department with one Graphic Designer.

Niles, Il, Us

Created global advertising and public relations structure for the Shure Americas, EMEA and Asia/Pacific regions within the Personal Audio Division. Developed and implemented tracking and reporting procedures. Translated corporate branding platform into global customer-facing communications efforts.

Us

Managed all aspects of e-marketing, alternative channels and multimedia efforts. Deployed tracking and reporting systems. Responsible for corporate e-mail efforts, web site management and on-going re-design.

Education record

Ba Marketing

Education record