Katherine Riley

Katherine Riley Email and Phone Number

Full Stack Director of Marketing at PepperBall | Non-Lethal Advocate | @ PepperBall®
Katherine Riley's Location
Mount Prospect, Illinois, United States, United States
Katherine Riley's Contact Details
About Katherine Riley

I create Strategy evidenced in Content that delivers Sales. Kick-ass Senior Marketing Executive with extensive experience in integrated marketing, digital marketing, e-commerce, B2B growth, customer relationship management efforts, loyalty programs, strategy development and customer acquisition. Demonstrated track record of success in consumer and trade marketing, strategy development and execution and collaborative marketing in various channels including mobile, print and managed media. Mad hella strong communication and leadership skills, with expertise in developing and delivering revenue generation initiatives, complex customer journeys to generate engagement, loyalty, and revenue. Award winning content creator.

Katherine Riley's Current Company Details
PepperBall®

Pepperball®

View
Full Stack Director of Marketing at PepperBall | Non-Lethal Advocate |
Katherine Riley Work Experience Details
  • Pepperball®
    Director Of Marketing
    Pepperball® Jan 2021 - Present
    Lake Forest, Illinois, Us
    I asked myself - "What's stopping you? What's stopping you from being the change you want to see in the world?"That's why I came to work at PepperBall. The intent is clear and true. For every PepperBall that is fired, a bullet is not. Every time an officer uses PepperBall they are choosing to exercise a non-lethal option first. I believe in that option. I believe there are better ways to defend, to police, to manage. I believe that you can protect life while saving life. I believe we can make this world a safer place and PepperBall helps move us in that direction.
  • Riley Marketing Communications
    Principal
    Riley Marketing Communications Dec 1995 - Dec 2020
    Riley Marcom provides domestic and international start-up and small size companies with marketing communication consulting services - from developing strategic integrated marketing communications plans to providing well crafted individual plan deliverables. Riley Marcom also helps companies realize that marketing communications is not just about placing ads or writing a press release; that marketing communications is an integrated revenue tool; that should be aligned with sales and tasked with providing measurable, goal-oriented results.
  • Linea Di Liara
    Director Of Marketing
    Linea Di Liara Feb 2018 - Oct 2020
    Linea di Liara is a rapidly growing leading manufacturer and distributor of home lighting solutions. Recently honored by ranking #155 on the INC 500 list, Linea di Liara sells a thoughtful selection of exclusive enterprise and design-curated products through online retailers and our own site. Linea also strives to improve the surrounding community by giving a percentage of proceeds back to various charitable organizations.
  • Danze Inc.
    Director Of Marketing
    Danze Inc. May 2014 - Feb 2018
    Provide vision and strategic marketing integration to various channels within the world of home improvement. Responsible for the development and implementation of the marketing brand strategy and positioning. Drive demand creation activities through marketing automation processes to leverage customer insights to improve and refine our brand. Develop and promote suites of rich content, manage all digital assets, craft promotions and consumer interaction, develop e-marketing strategies.
  • Gerber Plumbing Fixtures
    Director Of Marketing
    Gerber Plumbing Fixtures May 2014 - Feb 2018
    Woodridge, Il, Us
    Provide vision and strategic marketing integration to various channels within the world of home improvement. Responsible for the development and implementation of the marketing brand strategy and positioning. Drive demand creation activities through marketing automation processes to leverage customer insights to improve and refine our brand. Develop and promote suites of rich content, manage all digital assets, craft promotions and consumer interaction, develop e-marketing strategies
  • Acco Brands
    Multi-Channel Marketing And Business Development Senior Manager
    Acco Brands Dec 2009 - Feb 2014
    Lake Zurich, Illinois, Us
    Multi-Channel Marketing and Business Development Senior Manager This role involves developing the integrated marketing communication strategy and leading the creative marketing execution for all non-retail channels including the ACCO dealer channel, online partners such as Wayfair and alternative and vertical market channels. Facets of this role include creating branded communication strategies by distribution channel- including conducting onsite meetings with our customer partners' executive and marketing departments, identifying cross-sell opportunities and maximizing our trade partner marketing funds. I also direct the graphics department in the production of full suites of integrated brand marketing communications deliverables. • Developed promotional customer approach that resulted in a 25% increase in channel sales within the shredding category while maintaining a 20% OCC contribution level.• Prospected and engaged new business channels including online partners, alternate channel and vertical market distribution with over 1MM inventory load in 2013.• Targeted key customers to create program relevance resulting in a 13% lift in sales in an industry that is trending downward.Brand Manager Swingline/GBCIn this role, I led the brand vision and direction for Swingline, ACCO Brands' most recognized consumer brand. I developed and drove the brand strategy and tactical application of that strategy. This management included developing the positioning and go to market communication strategies for the brand categories across the retail and B2B channels including product design and selection input, integrated marketing campaigns for product launches, social media execution, channel alignment and global reconciliation. Additionally, I managed the brand presence and direction for the GBC brand.
  • Shure, Inc
    Global Advertising Manager
    Shure, Inc Jun 2007 - Feb 2009
    Niles, Il, Us
    Created global advertising structure for the Shure US, International Americas, EMEA and Asia/Pacific regions. Created and managed advertising campaigns for all new product launches and legacy products. Developed and recommended integrated marketing efforts. Managed media and production budgets. Managed department with one Graphic Designer.
  • Shure, Inc
    Global Marketing Communications Manager, Shure Personal Audio
    Shure, Inc Apr 2006 - Jun 2007
    Niles, Il, Us
    Created global advertising and public relations structure for the Shure Americas, EMEA and Asia/Pacific regions within the Personal Audio Division. Developed and implemented tracking and reporting procedures. Translated corporate branding platform into global customer-facing communications efforts.
  • Digital Innovations
    Digital Marketing Manager
    Digital Innovations 2005 - 2006
    Us
    Managed all aspects of e-marketing, alternative channels and multimedia efforts. Deployed tracking and reporting systems. Responsible for corporate e-mail efforts, web site management and on-going re-design.

Katherine Riley Skills

Integrated Marketing Marketing Strategy Product Marketing Digital Marketing Marketing Strategy Marketing Communications Advertising Start Ups B2b Strategic Planning Online Marketing Creative Direction Social Media Marketing Management E Commerce Account Management Business Development Brand Development New Business Development Competitive Analysis Multi Channel Marketing Business To Business Public Relations Cross Functional Team Leadership Social Media Promotions Market Planning Copywriting Brand Awareness Creative Strategy Team Leadership Sem Creative Problem Solving Strategy Development

Katherine Riley Education Details

  • North Park University
    North Park University
  • Gordon University
    Gordon University
    Ba Marketing
  • St Scholastica
    St Scholastica

Frequently Asked Questions about Katherine Riley

What company does Katherine Riley work for?

Katherine Riley works for Pepperball®

What is Katherine Riley's role at the current company?

Katherine Riley's current role is Full Stack Director of Marketing at PepperBall | Non-Lethal Advocate |.

What is Katherine Riley's email address?

Katherine Riley's email address is ri****@****ail.com

What is Katherine Riley's direct phone number?

Katherine Riley's direct phone number is +163067*****

What schools did Katherine Riley attend?

Katherine Riley attended North Park University, Gordon University, St Scholastica.

What are some of Katherine Riley's interests?

Katherine Riley has interest in Football, Aerobics, Exercise, Sweepstakes, Nascar, Home Improvement, Scuba Diving, Reading, Sports, Watching Auto Racing.

What skills is Katherine Riley known for?

Katherine Riley has skills like Integrated Marketing, Marketing Strategy, Product Marketing, Digital Marketing, Marketing, Strategy, Marketing Communications, Advertising, Start Ups, B2b, Strategic Planning, Online Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.