Katherine Riley Email and Phone Number
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Katherine Riley phone numbers
I create Strategy evidenced in Content that delivers Sales. Kick-ass Senior Marketing Executive with extensive experience in integrated marketing, digital marketing, e-commerce, B2B growth, customer relationship management efforts, loyalty programs, strategy development and customer acquisition. Demonstrated track record of success in consumer and trade marketing, strategy development and execution and collaborative marketing in various channels including mobile, print and managed media. Mad hella strong communication and leadership skills, with expertise in developing and delivering revenue generation initiatives, complex customer journeys to generate engagement, loyalty, and revenue. Award winning content creator.
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Director Of MarketingPepperball® Jan 2021 - PresentLake Forest, Illinois, UsI asked myself - "What's stopping you? What's stopping you from being the change you want to see in the world?"That's why I came to work at PepperBall. The intent is clear and true. For every PepperBall that is fired, a bullet is not. Every time an officer uses PepperBall they are choosing to exercise a non-lethal option first. I believe in that option. I believe there are better ways to defend, to police, to manage. I believe that you can protect life while saving life. I believe we can make this world a safer place and PepperBall helps move us in that direction. -
PrincipalRiley Marketing Communications Dec 1995 - Dec 2020Riley Marcom provides domestic and international start-up and small size companies with marketing communication consulting services - from developing strategic integrated marketing communications plans to providing well crafted individual plan deliverables. Riley Marcom also helps companies realize that marketing communications is not just about placing ads or writing a press release; that marketing communications is an integrated revenue tool; that should be aligned with sales and tasked with providing measurable, goal-oriented results.
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Director Of MarketingLinea Di Liara Feb 2018 - Oct 2020Linea di Liara is a rapidly growing leading manufacturer and distributor of home lighting solutions. Recently honored by ranking #155 on the INC 500 list, Linea di Liara sells a thoughtful selection of exclusive enterprise and design-curated products through online retailers and our own site. Linea also strives to improve the surrounding community by giving a percentage of proceeds back to various charitable organizations.
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Director Of MarketingDanze Inc. May 2014 - Feb 2018Provide vision and strategic marketing integration to various channels within the world of home improvement. Responsible for the development and implementation of the marketing brand strategy and positioning. Drive demand creation activities through marketing automation processes to leverage customer insights to improve and refine our brand. Develop and promote suites of rich content, manage all digital assets, craft promotions and consumer interaction, develop e-marketing strategies.
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Director Of MarketingGerber Plumbing Fixtures May 2014 - Feb 2018Woodridge, Il, UsProvide vision and strategic marketing integration to various channels within the world of home improvement. Responsible for the development and implementation of the marketing brand strategy and positioning. Drive demand creation activities through marketing automation processes to leverage customer insights to improve and refine our brand. Develop and promote suites of rich content, manage all digital assets, craft promotions and consumer interaction, develop e-marketing strategies -
Multi-Channel Marketing And Business Development Senior ManagerAcco Brands Dec 2009 - Feb 2014Lake Zurich, Illinois, UsMulti-Channel Marketing and Business Development Senior Manager This role involves developing the integrated marketing communication strategy and leading the creative marketing execution for all non-retail channels including the ACCO dealer channel, online partners such as Wayfair and alternative and vertical market channels. Facets of this role include creating branded communication strategies by distribution channel- including conducting onsite meetings with our customer partners' executive and marketing departments, identifying cross-sell opportunities and maximizing our trade partner marketing funds. I also direct the graphics department in the production of full suites of integrated brand marketing communications deliverables. • Developed promotional customer approach that resulted in a 25% increase in channel sales within the shredding category while maintaining a 20% OCC contribution level.• Prospected and engaged new business channels including online partners, alternate channel and vertical market distribution with over 1MM inventory load in 2013.• Targeted key customers to create program relevance resulting in a 13% lift in sales in an industry that is trending downward.Brand Manager Swingline/GBCIn this role, I led the brand vision and direction for Swingline, ACCO Brands' most recognized consumer brand. I developed and drove the brand strategy and tactical application of that strategy. This management included developing the positioning and go to market communication strategies for the brand categories across the retail and B2B channels including product design and selection input, integrated marketing campaigns for product launches, social media execution, channel alignment and global reconciliation. Additionally, I managed the brand presence and direction for the GBC brand. -
Global Advertising ManagerShure, Inc Jun 2007 - Feb 2009Niles, Il, UsCreated global advertising structure for the Shure US, International Americas, EMEA and Asia/Pacific regions. Created and managed advertising campaigns for all new product launches and legacy products. Developed and recommended integrated marketing efforts. Managed media and production budgets. Managed department with one Graphic Designer. -
Global Marketing Communications Manager, Shure Personal AudioShure, Inc Apr 2006 - Jun 2007Niles, Il, UsCreated global advertising and public relations structure for the Shure Americas, EMEA and Asia/Pacific regions within the Personal Audio Division. Developed and implemented tracking and reporting procedures. Translated corporate branding platform into global customer-facing communications efforts. -
Digital Marketing ManagerDigital Innovations 2005 - 2006UsManaged all aspects of e-marketing, alternative channels and multimedia efforts. Deployed tracking and reporting systems. Responsible for corporate e-mail efforts, web site management and on-going re-design.
Katherine Riley Skills
Katherine Riley Education Details
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North Park University -
Gordon UniversityBa Marketing -
St Scholastica
Frequently Asked Questions about Katherine Riley
What company does Katherine Riley work for?
Katherine Riley works for Pepperball®
What is Katherine Riley's role at the current company?
Katherine Riley's current role is Full Stack Director of Marketing at PepperBall | Non-Lethal Advocate |.
What is Katherine Riley's email address?
Katherine Riley's email address is ri****@****ail.com
What is Katherine Riley's direct phone number?
Katherine Riley's direct phone number is +163067*****
What schools did Katherine Riley attend?
Katherine Riley attended North Park University, Gordon University, St Scholastica.
What are some of Katherine Riley's interests?
Katherine Riley has interest in Football, Aerobics, Exercise, Sweepstakes, Nascar, Home Improvement, Scuba Diving, Reading, Sports, Watching Auto Racing.
What skills is Katherine Riley known for?
Katherine Riley has skills like Integrated Marketing, Marketing Strategy, Product Marketing, Digital Marketing, Marketing, Strategy, Marketing Communications, Advertising, Start Ups, B2b, Strategic Planning, Online Marketing.
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