Right-hand of Senior Industry Executives | From advising in strategic organizational planning to fine-tuning marketing and public relations to building out practice-wide national training program to client deck development to day-to-day management of chaos including schedule, travel, and sanity, I provide high-impact superheroes with practical and meaningful support that allows them to SAVE-the-DAY for their clients, peers, and teams.

As the Owner/Senior Consultant of KFA, I work closely with established and startup clients in a variety of B2B and B2C industries to understand their vision and develop cohesive, multi-channeled short and long-term marketing plans to meet business goals, achieve brand awareness, and promote sales of product/services. I am extremely well versed in all aspects of marketing and communications through the entire business process of planning, development, execution, and assessment. My broad experience includes:• Public Relations • Advertising• Internet and Social Media• SEM• Brand Development• Events• Communications• Traditional Marketing Collateral

- Manage, develop, implement, and assess all avenues of marketing outreach for an independent publisher including: PR, SEM, web content, social media, events, print materials, and advertising.- Developmental editor and copyeditor for contemporary fiction novels.

Developed, initiated, and managed marketing efforts and communications plans (PR, CRM implementation, events, advertising, online media) for a privately-owned small commercial furniture manufacturer to expand brand awareness and sales within targeted national B2B restaurant, hospitality, and interior design markets.Communications:• Implemented a Salesforce rollout as the CRM Administrator including customized fields, reports and data to meet sales, customer, lead, and prospect tracking; uploaded data; tracked marketing campaigns and sales outreach efforts.• Identify and managed PR opportunities; wrote and secured placement; coordinated onsite visits; conducted press interviews; tracked media coverage.• Developed a 70 page Designer’s Guide.• Designed billboard advertising, direct mail, and email campaigns.Events:• Assessed tradeshow opportunities in multiple vertical markets to determine potential sales and marketing ROI.• Secured booth selection, utilities and marketing opportunities; researched shipping options; researched scalable booth display structures; inventoried, assessed, packed, and coordinated assets.• Developed multi-channeled pre- and post-show communication plans; analyzed CRM data and built custom event campaign lists; designed, developed, and coordinated HTML-based email outreach. Internet Marketing: • Conducted SEO analysis and planning for site redesign including keyword research for B2B and B2C markets; compiled reports: domain ranking baseline, competitors’ SEM footprint, and external link strategies; implemented Google Analytics.• Designed website layout, sitemap, and navigational architecture aligned with targeted SEM efforts; copywriter for site content including customer/product highlights of Plaza Hotel and Covelli Enterprises.• Coordinated customer/product video projects; selected raw footage; storyboarded video projects. • Recommended business approach and content for Facebook, Twitter, LinkedIn, and Instagram.

Communications:• Project manager for marketing/communications of 10+ major product releases and numerous minor releases.• Outlined and implemented communications of partnerships such as NBC, Samsung, Scantron, etc. as well as channel partners. Public Relations:• Managed internal PR strategy, external agency, and press assets of all divisions (2006-2008) of education divisions (2008-2011).• Managed C-level NYC press tours; conducted interviews with Time, PC Magazine, Inc., etc.; coordinated coverage with The New York Times, Inc., Entrepreneur Magazine, PC Magazine, etc.• Wrote 100+ press releases: product announcements, partnerships, and philanthropy; ghost wrote/edited bylines and case studies.Branding/Advertising:• Project manager of brand development of software/hardware products; refined company brand strategy; coordinated cross-functional teams.• Managed $100,000+ annual print/online advertising for K12 division (2009-11).• Led redesign of collateral including brochures, spec sheets, case studies, etc. for all divisions (2006) for education divisions (2009); wrote copy; selected graphics; outlined layout/design.Internet Marketing:• Project manager of 2006 web redesign, videos, application development: outlined wireframe, navigation, layout, usability; managed deliverables of external agency; copywriter of 200+ web pages.• Led content development/structure of education silos for 2009 redesign.• Wrote copy, identified graphics/layout, created HTML landing pages, analyzed metrics for 100+ email campaigns.• Search Engine Marketing: Developed keyword/SEO strategies; collaborated with external resources on PPC; managed backlinks.• Social Media: Recommended Facebook, Twitter, YouTube strategies.Events:• Project manager for webinars with 1200+ attendees and multiple speakers including advertising, WebEx event, landing pages, presentation templates.• Developed themes, literature, scripts, pre- and post-event campaigns for national/int’l events.

Branding/Communications:• Researched, developed, and presented agency rebranding recommendations to executive leadership team as well as facilitated discussions to determine goals and objectives. Project Management:• Project Manager for website development planning and coordination leading a two other developers.• Developed timelines and coordinated resources for site development and interactive applications.Web Design/Development/User Experience:• Lead designer/developer (layout, navigation, CSS, interactive applications, backend databases) for Federal Teaching American History Grant website delivering middle school History curriculum (www.pacificnorthwestjourneys.org).• Trained web development team in site standards, architecture, usability, application maintenance and content updating; provided support in the development of rich interactive applications.• Researched and evaluated CMS options; analyzed ROI for offering to external educational clients.• Created and implemented site usability and assessment tools. • Founder & co-manager of local Macromedia User Group (Oct 2003 – Jan 2005).

Project Management:• Developed timelines and coordinated resources for site development and interactive applications.• Collaborated with Program Directors to develop and implement program assessment and evaluation, marketing strategies, radio/TV PSA’s, brochures, etc.Branding/Communications:• Logo designer for NCESD, Consumer Jungle, Washington Promising Practices Conference, Chelan County Centennial, and other local/regional programs, services, and events. • Worked with program staff in outlining effective online and traditional communication strategies. Instructional Trainer:• Software trainer for school district professional development trainings including Dreamweaver, Fireworks, Flash, Web Usability, PowerPoint, and Internet Basics; workshop trainer for Flash development at Northwest Council on Computing in Education conference. • Assessed professional development needs of approximate 100 staff members; designed and delivered instructional training and materials as well as provided software tech support/mentoring for: Dreamweaver, Fireworks, Microsoft PowerPoint, Internet Basics, Online Marketing Strategies, Website Planning and Design Techniques • Presented Consumer Jungle website and instructional materials at regional/national conferences: - National School Board Association (2002) - Northwest Council on Computing in Education (2002) - Association of Educational Service Agencies (2001) Web Design/Development/User Experience:• Lead designer/developer (layout, navigation, graphics) for original Consumer Jungle website and NCESD website.• Development multiple rich interactive applications using Flash.• Created and implemented site usability and assessment tools. • HTML website designer/developer for multiple regional and state initiatives.