Katherine Kirkpatrick, Brec Email and Phone Number
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An award-winning Marketing and Communications executive with 15 years of experience championing initiatives that elevate corporate reputation, cultivate brand leadership, and achieve sustained growth. Proficient in crafting marketing, communications and public relations strategies for fledgling startups as well as established financial institutions. Skilled in nurturing and empowering junior team members through inspirational leadership, fostering a culture of collaboration, innovation, and effective problem-solving conducive to organizational advancement. Increased agricultural lender’s average loan size by 30%, new customer acquisition by 20%, earned media coverage by 50% and brand awareness by 5%, garnering national industry recognition in 2024.
Kilgore Economic Development Corporation
View- Website:
- kilgore-edc.com
- Employees:
- 7
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Kilgore Economic Development CorporationKilgore, Tx, Us
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Marketing And Development DirectorKilgore Economic Development Corporation Oct 2024 - PresentKilgore, Tx, Us
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Marketing And Business Development LeadKilgore Economic Development Corporation May 2024 - Oct 2024Kilgore, Tx, Us
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Marketing ConsultantQuantum Connections Jan 2024 - May 2024Dallas, Texas, UsSpearheaded content development for a small startup funded by the Hunt-Hendrix family office. Hired to help transition the brand from solely business-to-consumer to include a business-to-business model. Specifically, tasked with launching a new website to support rebranding and demand generation. • Built a new marketing strategy for the website, assessed internal needs, and developed goals, content strategy, and conversion paths. Elevated site selling and lead generation functionality.• Partnered with a design firm and web developer to build the new website, gathered existing content, press releases, and sales collateral, and served as copywriter and editor, evolving the company voice to align with the new brand.• Delivered the first two sections of the website, completing Phase 1 of the marketing initiative ahead of schedule by focusing on research, search engine optimization (SEO), and storytelling. -
Vice President Of MarketingAg Resource Management Jan 2022 - Dec 2023Fort Worth, Texas, UsRecruited to this specialty finance company that offers financial and risk management solutions to producers and agribusinesses. Undertook responsibility for repositioning the brand and upgrading the department to include functions beyond sales support, such as lead generation and brand awareness through advertising and earned media. • Conducted market research to develop target audience, drive strategy and ensure effective tactics. • Conducted SWOT analysis of 25 branch offices in 18 states to align with sales needs.• Repositioned brand to support launch of new products to new markets.• Reengineered marketing and early sales funnel processes by earmarking monthly digital marketing spend for more effective targeted campaigns, working with sales leadership to define lead generation processes and qualification criteria. • Formed a new team including marketing analytics and inside sales, hired an external call center, and sourced both an advertising firm and a public relations agency. • Delivered a 5% improvement in brand awareness within nine months of the new advertising campaign launch.• Exceeded integrated campaign reach goals through attribution modeling and analysis that drove campaign enhancements.• Increased annual lead generation by 367%. Growth required hiring an inside sales director.• Supported the 25 branch locations across 18 states by building scalable marketing processes and infrastructure (HubSpot), aligning marketing with sales strategy and processes.• Won National Agricultural Marketing Association awards for national ad campaign, public relations campaign, and marketing collateral. -
Advisory Council MemberNew Alternative Green Energy, Inc. Jan 2022 - May 2023 -
Chief Marketing OfficerNew Alternative Green Energy, Inc. Aug 2020 - Jan 2022Secured role with this 10-person startup company through networking. Oversaw operations in Texas and Arizona and successfully supported friends and family seed funding rounds.• Launched a B2B brand strategy and marketing channels, including digital, public relations, sales collateral, and presentations. • Produced quality marketing materials with very low budgets, enabling engagement with high-quality vendors and investors, such as Michael Best Strategies, and government officials from the United States and other countries.• Leveraged contacts, Meltwater News and EIN Newswire to gain local and national media coverage, including Forbes, the Waco Tribune-Herald, and other city papers that profiled the company, interviewed the CEO, and discussed advancements in the hydrogen energy space, including coal electrolysis for cleaner energy production.• Exceeded initial seed fundraising goal of $2M by $500K, reaching $2.5M.
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Executive Advisory Board MemberZerofox Jul 2019 - Dec 2019Baltimore, Md, UsRecruited to participate as an advisor to the leadership of this cyber-security company. Assisted ZeroFox in understanding external cybersecurity needs of financial services firms. Pioneered unique uses of their software to overcome compliance as well as security risks. -
Director, Strategic And Digital MarketingFirst Command Financial Services, Inc. Sep 2011 - Dec 2019Fort Worth, Texas, UsFulfilled two roles, Director of Social Media and Director of Strategic and Digital Marketing, for a company providing financial products and services to military families, operating in a highly regulated environment. Implemented the first digital marketing and compliance software (Hearsay and ZeroFox), authored policies, established a center of excellence, and created social marketing content and strategy, handling employee training and ensuring regulatory compliance. After the 2016 promotion, shifted focus from social to multiple marketing programs, conducted a SWOT analysis, and hired a team of campaign managers to work on client acquisition, advisor recruiting, and client marketing. • Built a 500-branch local financial services marketing engine using social, local search, and local websites.• Launched a website to generate leads by partnering with the digital transformation team.• Received numerous awards, including the LIMRA Silver Bowl Award, beating out much larger competitors.• Built an industry-leading social media program for the corporate brand and 500 Financial Advisor "franchisees."• Drove 2,000 monthly web conversions in 2019, achieving social media engagement through high-performing content.• Slashed 20% of the page errors and boosted paid conversion rate by 12% after launching a website, search engine optimization (SEO), and search engine marketing (SEM). Supported SEO and content at the local level by deploying syndicated district office websites using YEXT.• Impacted 40% of hires and directly sourced 13% of advisors via social recruiting strategies and employer branding. -
Vice President, Public RelationsAllegiance Capital Jan 2010 - Aug 2011Dallas, Texas, UsRecruited to expand brand awareness and support lead generation for one of the largest middle-market investment banks in the Southwestern United States. Priorities included media relations and digital marketing campaigns.• Launched new web site, stationery, collateral materials, social media sites, Facebook/LinkedIn ads, SEO program, YouTube channel and blog.• Secured high profile, award-winning media coverage from outlets such as Fox News Channel, Fox Business Channel, CNN, Bloomberg Businessweek, Dallas Morning News and New York Post.• Produced first live blog and Twitter coverage of Texas ACG Capital Connection, one of the largest U.S. private equity events. • Increased traffic to Allegiance Capital web site by 30%, increased Twitter followers by 41% and elevated brand with content from comedian Ben Stein, U.S. Congressman Pete Sessions and Super Bowl XLV Host Committee lead Bill Lively, as well as private equity news makers.• Won IABC Dallas Quill Award for media campaign driving government action during the BP Oil Spill.
Katherine Kirkpatrick, Brec Skills
Katherine Kirkpatrick, Brec Education Details
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Texas A&M UniversityEnglish
Frequently Asked Questions about Katherine Kirkpatrick, Brec
What company does Katherine Kirkpatrick, Brec work for?
Katherine Kirkpatrick, Brec works for Kilgore Economic Development Corporation
What is Katherine Kirkpatrick, Brec's role at the current company?
Katherine Kirkpatrick, Brec's current role is Vice President of Marketing and Communications.
What is Katherine Kirkpatrick, Brec's email address?
Katherine Kirkpatrick, Brec's email address is ka****@****and.com
What is Katherine Kirkpatrick, Brec's direct phone number?
Katherine Kirkpatrick, Brec's direct phone number is +180177*****
What schools did Katherine Kirkpatrick, Brec attend?
Katherine Kirkpatrick, Brec attended Texas A&m University.
What skills is Katherine Kirkpatrick, Brec known for?
Katherine Kirkpatrick, Brec has skills like Marketing Communications, Strategy, Social Media Marketing, Digital Marketing, Marketing, Public Relations, Social Media, Media Relations, Marketing Strategy, Advertising, Corporate Communications, Leadership.
Who are Katherine Kirkpatrick, Brec's colleagues?
Katherine Kirkpatrick, Brec's colleagues are Jana Russell, Lisa Denton, Amanda Nobles, Stephanie Moore.
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