Katherine Kramer Email & Phone Number

New York, NY, US

San Francisco, CA, US

Leading a team of PMMs overseeing product marketing for Mercury's banking, treasury, payments, cards, expense management, user management, and risk products.

San Francisco, CA, US

San Francisco, CA, US

• Brought on by the executive team to build the product marketing function for a Series A startup with a portfolio of digital health and wellbeing products. Owned all product marketing for Sleep Reset, an app-based sleep.
• Created and led user research processes, go-to-market strategy, naming & branding, and product launch out of beta
• Built a strategic plan including positioning framework, customer segmentation, competitive intelligence, and market insights, which contributed to accelerating user and revenue growth
• Owned relationships and contractual agreements with PR and affiliate marketing agencies; secured coverage in TechCrunch, Forbes, Business Insider, WSJ, CNBC, etc
• Held the position of Acting Head of Product for 5 months; drove a testing roadmap that achieved increases in trial-to-subscription conversion rate, NPS, App Store rating, and product adoption and engagement
• Developed B2B marketing collateral, efficacy studies, and scalability initiatives for payer and employer customers and partners

San Jose, CA, US

• Designed and executed product marketing strategy for Adobe Express, a mobile-forward design application that enables creators, influencers, entrepreneurs, startups, and teams to create content to promote their business.
• Conducted market research, competitive analysis, and audience segmentation to build a deeper understanding of how users and teams leverage Adobe Express and other products across the Adobe portfolio
• Partnered with business development stakeholders to create sales enablement strategies and collateral, including bundle pricing & packaging and upsell campaigns across the Adobe.com ecosystem
• Owned the launch of a complex integration between Adobe Express and Creative Cloud Libraries
• Collaborated with Campaign, Content, Social, Lifecycle, and PR marketing functions on Adobe Express’ activation strategy at Adobe MAX 2020
• Developed and launched consumer-focused partnerships with leading OEMs and social networks, which drove increases in new users and ARR

New Brunswick, NJ, US

• Recruited to work alongside the Global Head of Digital to create a new digital health product group servicing internal J&J stakeholders; built the org structure, client engagement model, communications strategy, etc.
• Led product marketing for the Heartline Study, a strategic partnership with the Apple Health team; led naming and trademark, developed marketing plan, and managed team of four content writers and editors to create and.
• Drove product marketing for new digital product initiatives with Johnson’s Baby, Tylenol, Acuvue, and Nicorette brands
• Managed communications and PR for the Global Head of Digital, including appearances at conferences by Fortune, Fast Company, etc; launched enterprise-wide digital transformation newsletter

Alameda, California, US

• Built and scaled strategic outreach programs with key food industry influencers to grow brand awareness and increase sales of the organization’s vegan grocery products.
• Engaged investors, customers, and industry experts to grow the influencer database from 800 to 2,600
• Created and led company-wide training on program development and influencer engagement

South San Francisco, California, US

• Created multichannel deployment strategy for multi-million dollar disease education campaigns.
• Managed development of campaign messaging and collateral (print journal advertorials, display banners and emails) by agency of record
• Developed measurement framework and large-scale market research plan to measure impact of campaigns

San Francisco, California, US

• Owned marketing strategy for attendee-to-organizer growth loop, the largest source of new organizers, for Eventbrite, an innovative ticketing marketplace connecting event organizers and attendees.
• Built an integrated marketing campaign that increased app downloads and mobile traffic
• Partnered with Product, Engineering, Design and Customer Support to develop customer experience frameworks to improve the ticketing e-commerce funnel, from acquisition to purchase and retention

• Owned go-to-market product launches, marketing partnerships, and other key acquisition and engagement marketing strategies.
• Managed StumbleUpon’s enterprise agreement with UserTesting.com, and led research and data analysis on user experience, market sizing, and competitive analysis that resulted in development of new user engagement.

Mountain View, CA, US

Consistently exceeded revenue targets for 25 high-priority AdWords clients ($175M+ annual revenue).

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Philosophy, Politics And Economics