Katherine Barker

Katherine Barker Email and Phone Number

Group Account Director at This Machine by Agent3 @ This Machine
Katherine Barker's Location
Atlanta, Georgia, United States, United States
Katherine Barker's Contact Details

Katherine Barker work email

Katherine Barker personal email

About Katherine Barker

Experienced strategic leader with demonstrated success connecting brands with their tribes.

Katherine Barker's Current Company Details
This Machine

This Machine

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Group Account Director at This Machine by Agent3
Katherine Barker Work Experience Details
  • This Machine
    Group Account Director
    This Machine Mar 2024 - Present
    San Francisco, California, Us
    Clients:- State Farm- Cisco- UberAbout ThisMachine:We specialize in the art of showing up where your buyers need you. Personally and professionally, it’s everyone’s job to show up in the moments that matter. Consumer and business customers are on an ever-evolving journey, forging their own paths and doing things their way. For brands, showing up along that journey — especially in the moments that matter — is critical. This means taking an active role in helping people reach their dreams, build their plans, and fulfill their needs. Our people, ideas, tools and grit help brands show up.
  • This Machine
    Senior Account Director
    This Machine May 2022 - Apr 2024
    San Francisco, California, Us
    Clients:- State Farm- UberAbout ThisMachine:We specialize in the art of showing up where your buyers need you. Personally and professionally, it’s everyone’s job to show up in the moments that matter. Consumer and business customers are on an ever-evolving journey, forging their own paths and doing things their way. For brands, showing up along that journey — especially in the moments that matter — is critical. This means taking an active role in helping people reach their dreams, build their plans, and fulfill their needs. Our people, ideas, tools and grit help brands show up.
  • Digitas North America
    Vp, Account Director
    Digitas North America Nov 2018 - May 2022
    Boston, Massachusetts, Us
    Clients: FIS: Brand Strategy, Customer Journey, Activations, Video ProductionDelta Air Lines and Delta Private JetsAreas of focus: Regions, Retail/Product, Data Tech Content Activation and Management: Brand Strategy, Customer Journey, CRM, Paid Media, Social, Digital, Video ProductionAbout Digitas:Where media + creativity work as one.We're the premier integrated advertising agency within Publicis Groupe, connecting media, creative, data, and technology to deliver modern marketing. For brands that means we invent and shape new ways for you to connect with people in this increasingly distracted and ad-blocked universe.So, the next time you hear media and creativity in the same conversation, get ready for some exciting possibilities to come.
  • Questus
    Account Director
    Questus Aug 2017 - Nov 2018
    San Francisco, California, Us
    Client: Wyndham Hotels & Resorts (7 brands)Account and strategy lead across seven Economy and Midscale brands for Wyndham Hotels & Resorts. Specialized in digital marketing content, production, customer journey, and social media community activation.*2018 Shorty Social Good Awards Gold Distinction for Super 8 Stories From the Road: Human Hug Project*2018 Webby Nominee: Best Video CampaignAbout Questus:Advertising for the modern consumer journey.Great brands don't interrupt. They empower. We know that great brands aren't build on interruptions. They create empowering experiences for the entire consumer journey. It's how they inspire audiences, enrich communities, and build evangelists. Our team addresses brand challenges holistically, including strategy, creative, and media. Because when everything works in tandem, it works harder for your brand.
  • Doremus
    Management Supervisor
    Doremus May 2014 - Aug 2017
    New York, New York, Us
    Clients: Intel, Hewlett Packard EnterpriseFocused on managing IOT marketing campaigns across Intel. Responsible for daily management of client and partner relationships to identify their needs and act as the primary point of contact. Managed internal project teams and mentored junior staff. Assumed the responsibility to ensure that each project went in a direction that was beneficial to both the client as well as the agency and delivered on time with top quality. ACE Award Winner 2018, National Retail FederationKey verticals: Retail, Autonomous Driving, Smart Cities, Industrial/ Manufacturing and HealthcareContent Activation and Management: Video, Editorial, Print, Outdoor, Paid, Social, Digital, Events, Influencers
  • Doremus
    Senior Social Media Planner
    Doremus Aug 2012 - May 2014
    New York, New York, Us
    Held the responsibility of creating strategic implementation plans across the digital and social space for both B2B and B2B2C clients. Included production and implementation of an online web series resulting in over 5M views across the five webisodes. Digital execution included minor PR work with talent (leveraging channels and content creation), digital production of a custom online/mobile experience and the creation/management of a social game resulting in global submissions and increase in brand awareness. Key platforms included, but were not limited to: Twitter, Facebook, YouTube, Instagram, Owned webpages, Blogs, Forums and more.Responsibilities included:• Work alongside the Account Management team as a client-facing team member to ensure that projects are delivered on-time and with integrity. • Collaborate with creative, media, analytics and technology to develop a holistic strategy for clients and new business opportunities.• Work with the Analytics team to develop innovative strategic tools, resources and practices across all Agency partnerships.• Manage and prioritize diverse projects across accounts. • Plan and implement digital and social media campaigns to form part of the clients' holistic communication strategy.• Social media campaign planning experience with the knowledge of using data to make holistic social recommendations.• Content creation for social/digital projects.• Create social media plans that support the business objectives of our clients’ expectations.• Inform client goals and objectives through Social Listening, reporting and measurement.• Reporting, identification of trends and movements, and insights communication on a regular basis (as well as how to bring them to life).
  • Ayzenberg
    Social Media Specialist
    Ayzenberg Jan 2011 - Jul 2012
    Los Angeles, California, Us
    Responsibilities included development and execution of strategic online and social media marketing plans for an array of clients including EA Games, Microsoft, and Disney. Specialties included Community Management, Strategic Planning and Engagement.•Account Management•Social Media Marketing, Monitoring & Management•Writing & implementing social media strategies•Designing & running contests, sweepstakes & giveaways•Strategic planning•Direct interface with clients•Creating reports & providing analytics•Teaching social media training & workshops•Basic PR•Event planning•Video editing
  • California Baptist University
    Editor In Chief - Pursuit Magazine
    California Baptist University May 2010 - May 2011
    Riverside, Ca, Us
  • California Baptist University
    Copy Editor - Banner Newspaper & Pursuit Magazine
    California Baptist University Sep 2008 - Dec 2010
    Riverside, Ca, Us
  • California Baptist University
    Managing Editor - Angelos
    California Baptist University Sep 2009 - May 2010
    Riverside, Ca, Us

Katherine Barker Skills

Social Media Marketing Social Media Advertising Facebook Public Relations Copy Editing Digital Marketing Wordpress Social Analytics Event Management Social Networking Blogging Media Relations Indesign Online Marketing Content Writing Feature Articles Copywriting Editing Journalism Event Planning Integrated Marketing Online Advertising Digital Strategy Digital Media Content Strategy Marketing Communications Email Marketing Marketing Strategy

Katherine Barker Education Details

  • California Baptist University
    California Baptist University
    Public Relations

Frequently Asked Questions about Katherine Barker

What company does Katherine Barker work for?

Katherine Barker works for This Machine

What is Katherine Barker's role at the current company?

Katherine Barker's current role is Group Account Director at This Machine by Agent3.

What is Katherine Barker's email address?

Katherine Barker's email address is ka****@****ail.com

What is Katherine Barker's direct phone number?

Katherine Barker's direct phone number is +190983*****

What schools did Katherine Barker attend?

Katherine Barker attended California Baptist University.

What skills is Katherine Barker known for?

Katherine Barker has skills like Social Media Marketing, Social Media, Advertising, Facebook, Public Relations, Copy Editing, Digital Marketing, Wordpress, Social Analytics, Event Management, Social Networking, Blogging.

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