Katherine Burns Email & Phone Number

New York, United States

• Cultivate and manage strategic partnerships, driving forward marketing plans and initiatives• Lead a team of three, fostering collaboration with internal and external stakeholders• Implement programs that align with unique customer journey and brand vision, leveraging deep knowledge of SEO, social media, and various business types from small enterprises to large corporations• Develop and execute the marketing calendar, ensuring seamless coordination across all channels• Design impactful sales materials, including one-sheets and promotional content• Craft compelling and engaging sales presentations and conference activations• Conduct market research to identify trends, opportunities, and competitor activities

New York, United States

Provided marketing, advertising, design and social media strategy and support for bestselling fiction and nonfiction writers

New York, United States

• Managed marketing team of two direct reports and two shared reports• Developed, implemented and analyzed creative, multichannel marketing campaigns for a variety of titles, while utilizing the insights and analytics available to inform strategy• Collaborated directly with editorial, publicity, sales, and creative marketing services, as well as with authors and agents, to communicate, refine, and execute plans• Worked with authors to maximize campaign effectiveness, including helping to grow social media platforms and brainstorming and pitching potential partnerships

• Ideate and manage advertising and creative marketing plans for Knopf Doubleday authors and titles (175+ per year)• Manage creative team of five designers and coordinate workflow and planning with marketing managers • Art direct all marketing material for Knopf Doubleday, including print and digital ads, book displays, retailer tool kits, social media assets, promotional items, marketing brochures/one sheets, and event assets.• Take creative lead by bringing new ideas to design and marketing team.• Design print and online advertisements, marketing, and sales materials.• Write and edit copy and content for advertisements, marketing materials, sales conference presentations, and videos.

Greater New York City Area

Greater New York City Area

• Ideate and manage advertising and creative marketing plans for Knopf, Pantheon, and Schocken authors and titles (100+ per year)• Manage creative team of two designers and coordinate workflow and planning with marketing managers • Art direct all marketing material for Knopf, Pantheon, and Schocken imprints, including print and digital ads, book displays, retailer tool kits, social media assets, promotional items, marketing brochures/one sheets, and event assets.• Generate unique marketing pitches and ideas for acquisitions and take creative lead by bringing new ideas to design and marketing team.• Oversee trafficking of ads, optimize, and analyze campaign performance.• Design print and online advertisements, marketing, and sales materials.• Write and edit copy and content for advertisements, marketing materials, sales conference presentations, and videos.

Greater New York City Area

• Coordinate creation, implementation, and execution of marketing campaigns• Work closely with sales staff to execute account-specific programs• Communicate marketing plans to editors, authors, and agents• Cultivate relationships with on and offline partners• Manage social networking vehicles used in book promotion• Execute advertising and promotions plans

Greater New York City Area

• Coordinate creation, implementation, and execution of marketing campaigns• Work closely with sales staff to execute account-specific programs• Communicate marketing plans to editors, authors, and agents• Cultivate relationships with on and offline partners• Manage social networking vehicles used in book promotion

New York, Ny

• Co-presented "The Life of a Book" to senior Bertelsmann executives (December 2014)• Trained 40+ Penguin colleagues on how to use Random House marketing systems (December 2014)• Participated in corporate marketing cohort initiative and completed in-depth analysis about an author's audience (September-November 2014)• Coordinate creation, implementation, and execution of marketing campaigns• Work closely with sales staff to execute account-specific programs• Communicate marketing plans to editors, authors, and agents• Cultivate relationships with on and offline partners• Manage social networking vehicles used in book promotion

New York, Ny

• Design Dutton’s promotional materials, including ARCs • Write marketing copy• Work on the catalog• Edit and produce videos for book promotions• Plan and execute marketing plans.

• Develop and execute publicity and marketing campaigns for hardcover books including New York Times bestseller Soldier Dogs; assist Director of Publicity & Marketing with campaigns and tours for bestselling and high-profile authors (including Harlan Coben, Lisa Gardner, Tami Hoag) and Associate Marketing Director with marketing campaigns• Responsible for department administrative tasks, including maintaining department budgets, preparing sales documents and sell sheets•Design promotional materials including postcards and flyers

As a member of b. Line Magazine, a student-run publication at UW Madison, I have the opportunity to hone my graphic design and editing skills, as well as contribute articles for press.

After Ben Leroy left Bleak House Books in the summer of 2009, I followed him to Tyrus Books where I resumed similar duties.

Compiled and created databases for mailings, website use, and public relationsReviewed and screened queries and manuscriptsAssisted in creating and implementing marketing plans for upcoming booksCollaborated with Bleak House authors in planning book events, tours, and reviewers' mailings

Created in-store marketing display for a neglected customer base Provided animated, specialized customer service in order to increase satisfaction and repeat purchases Zoned and inventoried all merchandise throughout the store

Organized nightly seating of 100-200 customers Managed 2 bus boys and 5 wait staff Provided exceptional service with high customer satisfaction to a section of 5 tables

Publishing Certificate, Columbia Publishing Course

Six-week intensive course on all aspects of book and magazine publishing.

B.S. In English, Certificate In Business, Literature, Management & Human Resources, Marketing

Activities and Societies: Phi Beta Kappa, Americorps After-School Literacy Program, B. Line MagazineEnglish major with a business.

English Literature, English, History, Sociology

Participated in study abroad progam during spring semester of 2009.