Katherine Burns

Katherine Burns Email and Phone Number

Art Director, Knopf Doubleday Group @ Penguin Random House
New York, United States
Katherine Burns's Location
Brooklyn, New York, United States, United States
Katherine Burns's Contact Details

Katherine Burns personal email

Katherine Burns phone numbers

About Katherine Burns

At Merchant Advocate, my focus is on cultivating strategic partnerships that drive our marketing initiatives forward. Overseeing a dedicated team, we prioritize collaboration with both internal and external stakeholders to align our programs with the unique customer journey and our brand's vision. My role leverages deep knowledge of content marketing across its many outlets, tailored to various business types from small enterprises to large corporations.We have successfully developed and executed a comprehensive marketing calendar, coordinating seamlessly across all channels. This includes crafting impactful sales materials and engaging presentations that resonate at conferences and with clients.

Katherine Burns's Current Company Details
Penguin Random House

Penguin Random House

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Art Director, Knopf Doubleday Group
New York, United States
Employees:
9368
Katherine Burns Work Experience Details
  • Penguin Random House
    Art Director, Knopf Doubleday Group
    Penguin Random House
    New York, United States
  • Merchant Advocate
    Marketing Director
    Merchant Advocate Oct 2022 - Present
    • Cultivate and manage strategic partnerships, driving forward marketing plans and initiatives• Lead a team of three, fostering collaboration with internal and external stakeholders• Implement programs that align with unique customer journey and brand vision, leveraging deep knowledge of SEO, social media, and various business types from small enterprises to large corporations• Develop and execute the marketing calendar, ensuring seamless coordination across all channels• Design impactful sales materials, including one-sheets and promotional content• Craft compelling and engaging sales presentations and conference activations• Conduct market research to identify trends, opportunities, and competitor activities
  • Paul Bogaards Public Relations Group
    Marketing And Social Media Consultant
    Paul Bogaards Public Relations Group Jul 2022 - Oct 2022
    New York, United States
    Provided marketing, advertising, design and social media strategy and support for bestselling fiction and nonfiction writers
  • Little, Brown And Company
    Executive Marketing Director
    Little, Brown And Company Nov 2021 - Feb 2022
    New York, United States
    • Managed marketing team of two direct reports and two shared reports• Developed, implemented and analyzed creative, multichannel marketing campaigns for a variety of titles, while utilizing the insights and analytics available to inform strategy• Collaborated directly with editorial, publicity, sales, and creative marketing services, as well as with authors and agents, to communicate, refine, and execute plans• Worked with authors to maximize campaign effectiveness, including helping to grow social media platforms and brainstorming and pitching potential partnerships
  • Penguin Random House
    Creative Marketing And Advertising Director For The Knopf Doubleday Group
    Penguin Random House Jan 2021 - Nov 2021
    • Ideate and manage advertising and creative marketing plans for Knopf Doubleday authors and titles (175+ per year)• Manage creative team of five designers and coordinate workflow and planning with marketing managers • Art direct all marketing material for Knopf Doubleday, including print and digital ads, book displays, retailer tool kits, social media assets, promotional items, marketing brochures/one sheets, and event assets.• Take creative lead by bringing new ideas to design and marketing team.• Design print and online advertisements, marketing, and sales materials.• Write and edit copy and content for advertisements, marketing materials, sales conference presentations, and videos.
  • Penguin Random House
    Creative Marketing And Advertising Director For Knopf, Pantheon, And Schocken
    Penguin Random House Jan 2020 - Jan 2021
    Greater New York City Area
  • Penguin Random House
    Director Of Advertising For Knopf, Pantheon, And Schocken
    Penguin Random House May 2017 - Dec 2019
    Greater New York City Area
    • Ideate and manage advertising and creative marketing plans for Knopf, Pantheon, and Schocken authors and titles (100+ per year)• Manage creative team of two designers and coordinate workflow and planning with marketing managers • Art direct all marketing material for Knopf, Pantheon, and Schocken imprints, including print and digital ads, book displays, retailer tool kits, social media assets, promotional items, marketing brochures/one sheets, and event assets.• Generate unique marketing pitches and ideas for acquisitions and take creative lead by bringing new ideas to design and marketing team.• Oversee trafficking of ads, optimize, and analyze campaign performance.• Design print and online advertisements, marketing, and sales materials.• Write and edit copy and content for advertisements, marketing materials, sales conference presentations, and videos.
  • Penguin Random House
    Senior Marketing Manager For Knopf, Pantheon, And Schocken
    Penguin Random House Dec 2015 - May 2017
    Greater New York City Area
    • Coordinate creation, implementation, and execution of marketing campaigns• Work closely with sales staff to execute account-specific programs• Communicate marketing plans to editors, authors, and agents• Cultivate relationships with on and offline partners• Manage social networking vehicles used in book promotion• Execute advertising and promotions plans
  • Random House
    Marketing Manager For Knopf, Pantheon, And Schocken
    Random House Jan 2015 - Dec 2015
    Greater New York City Area
    • Coordinate creation, implementation, and execution of marketing campaigns• Work closely with sales staff to execute account-specific programs• Communicate marketing plans to editors, authors, and agents• Cultivate relationships with on and offline partners• Manage social networking vehicles used in book promotion
  • Random House
    Assistant Marketing Manager For Knopf, Pantheon, And Schocken
    Random House Mar 2013 - Dec 2014
    New York, Ny
    • Co-presented "The Life of a Book" to senior Bertelsmann executives (December 2014)• Trained 40+ Penguin colleagues on how to use Random House marketing systems (December 2014)• Participated in corporate marketing cohort initiative and completed in-depth analysis about an author's audience (September-November 2014)• Coordinate creation, implementation, and execution of marketing campaigns• Work closely with sales staff to execute account-specific programs• Communicate marketing plans to editors, authors, and agents• Cultivate relationships with on and offline partners• Manage social networking vehicles used in book promotion
  • Penguin Group Usa
    Senior Marketing Coordinator For Dutton
    Penguin Group Usa Sep 2012 - Mar 2013
    New York, Ny
    • Design Dutton’s promotional materials, including ARCs • Write marketing copy• Work on the catalog• Edit and produce videos for book promotions• Plan and execute marketing plans.
  • Penguin Group Usa
    Publicity & Marketing Assistant For Dutton
    Penguin Group Usa Aug 2010 - Sep 2012
    • Develop and execute publicity and marketing campaigns for hardcover books including New York Times bestseller Soldier Dogs; assist Director of Publicity & Marketing with campaigns and tours for bestselling and high-profile authors (including Harlan Coben, Lisa Gardner, Tami Hoag) and Associate Marketing Director with marketing campaigns• Responsible for department administrative tasks, including maintaining department budgets, preparing sales documents and sell sheets•Design promotional materials including postcards and flyers
  • B. Line Magazine
    Designer, Writer, & Editor
    B. Line Magazine Sep 2009 - May 2010
    As a member of b. Line Magazine, a student-run publication at UW Madison, I have the opportunity to hone my graphic design and editing skills, as well as contribute articles for press.
  • Tyrus Books
    Publishing Assistant
    Tyrus Books Aug 2009 - May 2010
    After Ben Leroy left Bleak House Books in the summer of 2009, I followed him to Tyrus Books where I resumed similar duties.
  • Bleak House Books
    Publishing Intern
    Bleak House Books Sep 2007 - Jan 2009
    Compiled and created databases for mailings, website use, and public relationsReviewed and screened queries and manuscriptsAssisted in creating and implementing marketing plans for upcoming booksCollaborated with Bleak House authors in planning book events, tours, and reviewers' mailings
  • Barnes & Noble
    Bookfloor Personnel
    Barnes & Noble May 2007 - Aug 2008
    Created in-store marketing display for a neglected customer base Provided animated, specialized customer service in order to increase satisfaction and repeat purchases Zoned and inventoried all merchandise throughout the store
  • Armeli'S Restaurant
    Hostess And Waitress
    Armeli'S Restaurant Feb 2005 - Aug 2008
    Organized nightly seating of 100-200 customers Managed 2 bus boys and 5 wait staff Provided exceptional service with high customer satisfaction to a section of 5 tables

Katherine Burns Skills

Press Releases Publishing Books Indesign Public Relations Creative Writing Social Networking Social Media Marketing Written Communication Facebook Blogging Marketing Publications Social Media Publicity Proofreading Illustrator Published Author Writing Copywriting Editing Graphic Design Magazines Copy Editing Video Feature Articles Editorial Online Publishing Academic Publishing Customer Service Art Direction Digital Marketing Multimedia Creative Strategy Project Management

Katherine Burns Education Details

Frequently Asked Questions about Katherine Burns

What company does Katherine Burns work for?

Katherine Burns works for Penguin Random House

What is Katherine Burns's role at the current company?

Katherine Burns's current role is Art Director, Knopf Doubleday Group.

What is Katherine Burns's email address?

Katherine Burns's email address is ka****@****own.com

What is Katherine Burns's direct phone number?

Katherine Burns's direct phone number is (212) 782*****

What schools did Katherine Burns attend?

Katherine Burns attended Columbia University - Graduate School Of Journalism, University Of Wisconsin-Madison, Imperial College London.

What are some of Katherine Burns's interests?

Katherine Burns has interest in Animal Welfare.

What skills is Katherine Burns known for?

Katherine Burns has skills like Press Releases, Publishing, Books, Indesign, Public Relations, Creative Writing, Social Networking, Social Media Marketing, Written Communication, Facebook, Blogging, Marketing.

Who are Katherine Burns's colleagues?

Katherine Burns's colleagues are Allison Mccabe, Mari Sheedy, Shikha Dads, Suzanne Herz, Tyler Shannon, Angie Campusano, Farid Chebba.

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