Throughout the course of my professional career, I’ve held a wide range of accountabilities, championed diverse initiatives, and propelled broadly scoped operations towards continuous success. As such, I've been recognized for excellence and an entrepreneurial mindset in developing and activating transformational brand strategies and experiences using consumer-centric and omnichannel approaches.The following details reference my career-long major contributions, highlights, and core qualifications:• Provide leadership, guidance, and support to diverse teams to ensure success for all.• Cultivate meaningful brand awareness and drive revenue growth through best-in-class social, PR, partnerships, brand marketing, influencers, and 360 integrated marketing campaigns.• Balance creative vision with a long-term strategic outlook grounded in strong, near-term capabilities and have the ability to articulate results as related to expected KPIs.• Cultivate relevance with key demos and evaluating the health of brands, reporting key performance metrics to leadership, and owning the strategy to continually drive improvement• Lead the development, planning, and delivery of integrated go-to-market plans, driving strongly aligned cross-functional collaboration across all relevant areas of the business• Guide the creative vision and innovative content creation across all brands that drive growth and build brand awareness and equity, while bringing new customers into the funnel• Refine and build upon the company brand promise, broadcasting the company’s mission and story to raise awareness and build omnichannel demand• Elevate the company’s media mix to efficiently service both upper and lower funnel initiatives, diversifying a historically direct response-oriented marketing strategy• Conceptualize and execute a strong brand marketing agenda for the company across brand, PR, communications, retail marketing, and shopper marketing• Optimize consumer brands, including skills in Brand Positioning work, Consumer Segmentation research, Advertising, and Messaging Development, Media Planning, Consumer Promotion & Pricing, Research & InsightsIf you’re seeking to connect with a truly passionate, highly driven, and exceptionally motivated industry professional, then look no further! I’d like to invite you to reach out to me at katherine@apollocmo.com.