Katherine Leonard Email & Phone Number

- Define, test, and maintain taxonomy and metadata related to Forrester’s evaluative research content.- Interview SMEs and analyze user data to identify gaps in existing information architecture/data structure.- Collaborate with research, editing, and technology teams to integrate taxonomy with DAM and CMS workflows.- Create guidelines, training materials, and governance policies for taxonomy and metadata use.- Reconcile evaluative research taxonomies with enterprise taxonomy and other vocabularies across teams.- Identify opportunities to modularize content for dynamic reuse to meet evolving client needs.

- Research, build, test, and maintain topic taxonomy to maximize discovery of knowledge platform content.- Develop materials and presentations to educate content contributors and vendor on metadata best practices.- Conduct user testing to identify recommendations to improve the usability and quality of enterprise search.- Plan and manage a platform-wide content audit process, partnering with SMEs to assess content quality, enhance metadata, retire outdated resources, and identify opportunities for curation, reuse, and new content.

- Migrate photographic files from cloud-based storage to digital archives.- Create, edit, and connect photographs to metadata in the digital asset management system.- Educate clients on DAM software landscape and best practices through webinars and written documentation.

- Monitor knowledge platform search trends to identify strategic improvements to enterprise search.- Contribute to enterprise taxonomy to organize content across the knowledge management platform.- Support team in the development of automated governance workflows and associated internal communication.- Audit existing content using established standards and SME outreach to determine action: keep, archive, delete.- Migrate content from legacy to modern KM platform using automated tools and manual design best practices.

Seattle, Washington, United States

- Focus on improving data discovery for technical users (data analysts, data architects, and data engineers).- Interview data warehouse users to identify common problems with finding or understanding player data.- Document user stories to build the business case for improved metadata tools and governance.- Recommend future metadata best practices to ensure that all users, regardless of technical skills, can quickly find, understand, and trace the origin of the data they need.- Collaborate with third-party data governance vendor throughout the software onboarding process.

Greater St. Louis Area

- Conduct research including competitive analyses, surveys, stakeholder interviews, and focus groups.- Analyze and distill research findings to create clear project briefs, compelling brand language, and results-driven creative solutions; present materials to internal collaborators and external clients.- Develop content inventories, content audits, site maps, and wireframes to inform design solutions.- Manage content migration processes for large-scale website redesigns.- Partner with client SMEs to ideate, create, and curate strategic content (case studies, white papers, articles).

St. Louis

Chicago

- Develop and execute content strategy for B2B and B2C brands including Enova, EGO, Turtle Wax, Design Center, Indiana University Health, Blue Cross and Blue Shield, DELSEY Luggage, and First Tennessee Bank.

Chicago

- Create content strategy and manage editorial calendar for the lonelybrand blog, a marketing publication and online lead generation tool for our startup digital agency. - Drive substantial traffic to the blog through social media promotion, PR outreach, and weekly email newsletters.- Lead content strategy for clients including EarlyShares, NetCredit, and Techweek.- lonelybrand was acquired by HY Connect in January of 2013.

Master'S Degree, Library & Information Science - Information Science & Technology Concentration

Activities and Societies: ASIS&T Simmons Marketing ChairCoursework in: • Information Organization • Metadata Management • Database Design.

B.A., Advertising, Sociology

Activities and Societies: DePaul PRSSA - Philanthropy Committee and Mentor