• Connected siloed data sets into a single BI and reporting tool allowing for unprecedented and holistic views of customers and leads.• Conducted lead segmentation analysis, resulting in targeted social communications and increased conversion rates.• Developed data-driven projections and forecasts for new market launches and long-term planning, leveraging historical data, market trends, and campaign insights.• Increased profitability by identifying key marketing areas and segments for marketing campaigns.• Presented leadership with comprehensive analysis and reports, informing strategic decision- making. • Utilized tools such as Snowflake (querying databases and writing SQL statements), Tableau, Excel, Iterable, Facebook Ad Platform, and Posthog Web Analytics.

• Member of sales team responsible for new business, client revenue growth, and team capacity, hitting 100% of sales goals and growing my client account by 300%.Client Assignment – Senior Marketing Lead, CMORE, D2C Streaming• Delivered a 20% reduction in customer acquisition costs through data enablement projects and aligning marketing strategies and plans.• Aligned marketing strategies across different teams (paid, SEO/content, email, PR, web) and established weekly synchronization and marketing performance reviews.• Implemented a new process for launching pricing campaigns, allowing us to forecast performance based on incrementality and retention.• Worked with the engineering team to create new data pipelines for our marketing channels, allowing us to activate LTV predictions and audience segments as well as streamline data collection for media mix modeling and other reporting/analysis needs. • Utilized tools such as Google Analytics, Google Tag Manager, CM360, SA360, DV360, Facebook Ads, Google Search Console, Google Big Query, Looker, Power BI, and various ad verification/data partners.

• Led client engagements, strategy, planning, and budgeting for clients across B2C industries, specializing in retail and e-commerce brands.• Managed $2M in monthly advertising accounts, across online, offline, and direct partnerships.• Directed a team of specialists and worked hands on to achieve clients' acquisition and brand awareness goals by providing guidance on testing strategies across, optimization, bidding, audience, and creative. • In collaboration with my client, increased YoY sales by 224% by implementing new segmentation and optimization strategies across paid media channels and onsite.• Nominated for best campaign at Stockholm Media Week• Increased my client satisfaction scores by 28% and profitability by 36% by leading their digital projects within measurement, tracking, segmentation, and analytics. • Utilized market research techniques, multitouch attribution models, data visualization software, as well as tools across programmatic, adtech and facebook

• Managed approximately five people and was responsible for recruiting, hiring, and coaching the programmatic team.• Established our programmatic media offering, delivering best in market execution through collaboration across creative, client management, and analytics.• In-housed the programmatic operation, saving $50,000 in monthly tech fees.• Directly managed $1M in monthly programmatic budgets across a variety of DSPs• Responsible for business relations and represented Scream within the programmatic community through speaking events and member organizations.• Proficient in DV360, Appnexus, CM360, Adform, Google Analytics, and Excel/Google Sheets.

• Managed the digital advertising spending for Tele2 (Telco), Bose, and HBO Nordic• Developed the agency’s programmatic and reporting workflows. • Worked as a technical expert for clients across the agency, focusing on ad-tech. • Point of contact for ad-tech vendors regarding client needs, technical issues, and development requirements. • Trained team members on ad-tech and programmatic platforms. • Responsibilities included integrating digital strategy into overall media budgets, campaign planning, media negotiations, KPI setting, and follow-ups.

• Head of traffic and ad-ops department for Sweden, Denmark, and Norway. • Communicated technical and delivery issues to internal teams, publishers, and clients• Managed Adprofit’s ad-tech stack, including inventory management system and ad-serving. • Managed relationships with publishers across Adprofit’s ad networks, ensuring inventory commitments and advertiser quality were upheld.

• Oversaw digital acquisition campaigns with monthly budgets of over $1M• Continuously delivered on CPA goals and set best practices for optimization.• Worked with on-site conversion teams to increase conversion rates by 15%