Leading national trade, shopper and consumer marketing programmingand initiatives for AB’s top four priority brand families (including seltzer products): Bud Light,Michelob Ultra, Budweiser and Stella Artois. Programming includesshopper strategy, messaging and visuals, leveraging high-profilepartnerships (i.e. NFL, NHL, NBA, Lollapalooza, etc.), consumer hooks &promotions, POS displays and support, activations, sell-in tools,packaging, innovation launches, e-comm and digital/tech integration.Led national 360 integrated marketing campaigns for the Bud Light Beer Vendor return to sports e-commerce driving campaign as well as the brand comms launch and packaging refresh of Bud Light Chelada (English and Spanish executions). Executions for both campaigns included TVC, radio, digital, social, OOH, trade.The Bud Light Beer Vendor integrated campaign was awarded two Gold Reggies, a Silver Effie and aBronze Effie for changing and influencing consumer purchasing behavior, contributing to a 209% e-comm sales lift.

Account Executive for The High End, a division of Anheuser-Busch dedicated to its craft brewery and import beer brands. Lead various on and off premise trade marketing projects, helping the High End brands expand in their home market as well as their away markets across the country.

On the Business Leadership team for both the UnitedHealthcare and E&J Gallo Winery accounts.The UnitedHealthcare "Ways In" campaign began just three months before I joined the team and was UnitedHealthcare's first consumer brand advertising effort. The award-winning campaign has racked up 20+ awards, including a Gold Cannes Lion and a Gold Effie.The large target audience combined with the relatable creative allowed the campaign to be versatile among many different execution platforms, such as TV, digital, social, print, OOH, radio, native content and on-site activation. It was invaluable gaining experience in managing these different projects, while also managing the daily responsibilities of the talent, financial and legal processes on the account.For the E&J Gallo account, I managed projects relating to the development of product, merch, on-premise and off-premise and website design for a new spirit brand launch of a vodka called "High Noon." I also managed the daily talent, financial and legal processes for this account.

I was on the Business Leadership team for both the UnitedHealthcare and E&J Gallo Winery accounts.The UnitedHealthcare "Ways In" campaign began just three months before I joined the team and was UnitedHealthcare's first consumer brand advertising effort. The award-winning campaign has racked up 20+ awards, including a Gold Cannes Lion.The large target audience combined with the relatable creative allowed the campaign to be versatile among many different execution platforms, such as TV, digital, social, print, OOH, radio, native content and on-site activation. It was invaluable gaining experience in managing these different projects, while also managing the daily responsibilities of the talent, financial and legal processes on the account.For the E&J Gallo account, I managed projects relating to the development of product, merch, retail/point-of-sale and website design for a new spirit brand launch. I also managed the daily talent, financial and legal processes for this account.

Retro Beer is a craft beer company that gives 100% of their profits to local charities. I performed digital marketing tasks for Retro Beer Company. This included managing their social media accounts, boosting follower numbers, managing their official website, performing Google analytics tests for their sites, communicating with retail partners and finding new ways to market the company, such as partnering with craft beer bloggers to create native advertising.

I worked on the Kellogg's Global account. Along with competing daily account management tasks for the Kellogg's Global team, I created a comprehensive Kellogg's Onboarding Reference Manual along with a Kellogg's Onboarding website for both incoming employees and current employees. This manual and website contained everything that a Leo Burnett employee would have to know about the Kellogg's account, including background history, necessary documents that the team uses, instructions for various processes, organization charts, contacts, maps, etc.During the summer I also worked with my intern team to create a campaign for Kraft. As the account management intern, I oversaw strategy and parts of the creative process. I also presented our campaign to Kraft and the Leo Burnett C-Suite.

The main goal of my summer internship with the Ralston & Anthony agency was to learn how to run an advertising/marketing agency under the direction of the president and founder. This included business development, client strategy development, customer relations, the psychology of marketing and advertising and more. Some of my responsibilities included meeting with clients in downtown Chicago or on conference calls, performing research (branding and marketing research usually), logo design, presenting research/designs/ideas to clients, and contributing to the company blog. Skills that I acquired during this internship were research, design, presentation, strategy, WordPress, Google AdWords, SEO, microexpression, sales, social media analytics and more.To read my blog article, go to this link: http://ralstonandanthony.com/social-media/the-twitter-crash-course-5-tricks-to-consider-on-twitter/#axzz2fB3Fu61g

Repio is an online resume site. My goal was to obtain customers for the Beta Trial. I did this through various Advertising, Marketing, and PR strategies. See my "Projects" section to see the flyer I created.